Oral Care Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

The oral care market is projected to reach US$52,379.58 million by 2031 from US$40,095.06 million in 2023. The market is expected to register a CAGR of 4.3% during 2023–2031. The market is likely to continue being influenced by the trend of personalized oral care solutions, where companies offer customized products and services tailored to individual customers' specific preferences and needs.

Oral Care Market Analysis

Oral and dental hygiene is essential for human well-being as proper hygiene helps prevent several oral diseases. A few oral and dental care issues affecting people include bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. Alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, especially to the lips, are a few risk factors associated with oropharyngeal and oral cancers. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits. Many private and government organizations organize surveys and programs worldwide to raise awareness about oral hygiene. Thus, the rise in such initiatives with the growing awareness of oral care is fuelling the growth of the oral care market.

Oral Care Market Overview

Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions that include dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, and oro-dental trauma. Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by oral care are anticipated to drive the global oral care market during the forecast period alongwith rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, pricing pressure faced by prominent players in the oral care market hamper the oral care market growth.

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Oral Care Market: Strategic Insights

Oral Care Market

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  CAGR (2023 - 2031)

  4.3%
• Market Size 2023
  US$ 40,095.06 Million
• Market Size 2031
  US$ 52,379.58 Million

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• Koninklijke Philips N V
• Colgate Palmolive Co
• Procter Gamble Co
• GlaxoSmithKline Plc
• Unilever Plc
• Johnson and Johnson Services Inc
• Perrigo Company Plc
• Lion Corp
• Sunstar Suisse SA
• GC Corp

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Product

• Toothpastes
• Toothbrushes
• Accessories
• Oral Care/Rinses
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Dental Accessories/Ancillaries
• Other Dental Products

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies
• Drug Stores
• Online Retail Stores
• Other Distribution Channels

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Oral Care Market Drivers and Opportunities

Increasing Demand for Natural and Eco-Friendly Products.

The rising trend is the increasing demand for natural and eco-friendly products. Consumers are increasingly concerned about the environmental results of their purchasing decisions and are actively pursuing sustainably sourced and manufactured products. Consequently, companies are creating more natural and plant-based ingredients and recyclable or biodegradable packaging. Advancements in technology, such as smart devices and telemedicine, are driving growth in the oral care industry by improving accessibility and convenience. For example, virtual dental care is a growing industry force that allows patients to consult with dentists remotely, increasing dental care accessibility and convenience.

Increased Awareness of Oral Care

The increased focus on oral care awareness has significantly increased due to the proactive efforts of dentists, dental associations, and key market players. Stakeholders consistently conduct educational seminars, workshops, and outreach programs to raise public awareness about the significance of dental hygiene. These initiatives serve as platforms to showcase the latest technological advancements in oral care products. Through these activities, companies can showcase their product portfolios and actively contribute to their corporate social responsibility (CSR) initiatives, positively impacting oral health awareness and education.

Oral Care Market Report Segmentation Analysis

Key segments that contributed to the derivation of the oral care market analysis are type, cause, disorder type, category, and end user.

• Based on product, the oral care market is segmented into toothpastes, toothbrushes and accessories, oral care/rinses, denture products, dental prosthesis cleaning solutions, dental accessories/ancillaries, and other dental products
• By distribution channel, the market is segmented into and supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels.

Oral Care Market Share Analysis by Geography

The geographic scope of the oral care market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

In North America, the US holds a significant oral care market share. The growth of the market in the country is primarily driven by increasing awareness about benefits offered by mouthwashes and increasing prevalence of dental conditions. Extensively higher spending on oral and dental care in the country are also generating a lucrative opportunity for the growth of the US oral care market during the forecast period. The aging population coupled with the rise in dental conditions will likely drive the number of dental procedures. These procedures are expected to positively impact the adoption of mouthwashes. Such a substantial number of surgical procedures are anticipated to drive the post-surgical applications of mouthwashes in the country. Moreover, many private and government organizations offer reimbursement policies to raise awareness for oral and dental care in the country. Additionally, the Centers for Disease Control and Prevention provides a Dental Public Health Residency Program to produce skilled specialists in dental public health. This residency program provides more opportunities for dental stakeholders to achieve improved oral health and guided practice in collaborating with public health. In addition, a rising emphasis on preventive care is expected to boost overall dental clinic visits in the country. This trend is expected to continue due to changes in lifestyle, dental problems, and improved diagnostic facilities.

Asia Pacific is expected to grow at the highest CAGR during the forecast period. China, India, and Japan are three major contributors to the growth of the market, which is prominently driven by aging population, increasing prevalence of oral diseases, and increasing product launches. In addition, growing market players focus on Asia Pacific countries for geographical expansion and other strategies. Oral care is witnessing strong growth in china as consumer awareness of oral hygiene routines continued to expand beyond brushing routine. Oral care is no longer limited to teeth brushing and involves overall care regime. The demand for oral care products is expected to witness strong growth in the forecast period owing to the continuously growing population, the increase in household income, consumer awareness about new and advanced products. In China, dental caries is one of the most prevalent chronic diseases among children.

Oral Care Market Report Scope

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Oral Care Market News and Recent Developments

The oral care market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the oral care market are listed below:

• To further their mission of bringing better oral hygiene to all, BURST Oral Care is proud to introduce the Pro Sonic Toothbrush and Curve Sonic Toothbrush to market. Featuring innovative designs and new technology, both brushes were created in partnership with BURST's Ambassador network of over 35,000+ dental professionals to ensure high-quality performance at accessible price points for consumers. (Source: BURST Oral Care, Newsletter, Oct 2023)
• Colgate-Palmolive (India) Ltd is set to launch products from its global portfolio of personal and home care brands, as the consumer goods maker aims to expand its business beyond its core toothpaste and toothbrush categories, its top executive said. Colgate is India’s largest oral care brand, selling toothpastes, mouth washes, and toothbrushes. The company also sells Palmolive-branded shower gels—a category it entered not too long ago. “We are doing a lot of work internally on other potential categories that we could get in from our global portfolio and over the next couple of quarters, you will see some of that come to fruition," Prabha Narasimhan, managing director and chief executive, Colgate-Palmolive (India), told Mint in an interview at the company’s headquarters in Mumbai. (Source: Colgate-Palmolive Co, Newsletter, May 2024)

Oral Care Market Report Coverage and Deliverables

The “Oral Care Market Size and Forecast (2023–2031)” report provides a detailed analysis of the market covering below areas:

• Oral care market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Oral care market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Oral care market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the oral care market
• Detailed company profiles