Visualization and 3D Rendering Software Market Share Report, Statistics & Forecast 2030

Visualization and 3D Rendering Software Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Application (Training Simulation, Marketing and Advertisement, Video Games, Product Visualization, and Architectural Visualization), Deployment (On-Premise and Cloud), and End User (Media and Entertainment, Architecture and Construction, Design and Engineering, Healthcare, and Others)

Publication Month : Sep 2023

  • Report Code : TIPTE100000188
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 191
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[Research Report] The visualization and 3D rendering software market is expected to grow from US$ 2.69 billion in 2022 to US$ 11.83 billion by 2030. The visualization and 3D rendering software market is estimated to register a CAGR of 20.3% from 2022 to 2030.

Visualization and 3D Rendering Software Market Analyst Perspective:

The visualization and 3D rendering software market encompasses a wide range of industries and applications where realistic visual representations are essential. This market has experienced consistent growth due to technological advancements, increased demand for immersive experiences, and the expansion of industries that rely on visual communication. Architects, interior designers, and urban planners use 3D rendering software to create lifelike visualizations of buildings, interiors, and urban spaces. This helps clients understand the design concepts and make informed decisions. For instance, software such as Autodesk's 3ds Max and Trimble's SketchUp are widely used in architectural visualization. Film, animation, and gaming industries heavily rely on 3D rendering software to create stunning visuals. Examples include Pixar's RenderMan for film rendering and Epic Games' Unreal Engine for real-time gaming graphics. Also, real estate agents use 3D rendering software to create virtual property tours, allowing potential buyers to explore properties remotely. Matterport is a popular platform for creating 3D property tours.

The rise in demand for 3D animation, technological advancements in AR and VR, increase in demand for 3D content, and growth in 3D display devices are driving the global visualization and 3D rendering software market. Further, the growing adoption and integration of technologies such as artificial intelligence and machine learning in visualization and 3D rendering software to boost the accuracy of 3D content is complementing the market growth. All these factors are anticipated to offer ample growth opportunities for market players over the forecast period.

Visualization and 3D Rendering Software Market Overview:

Visualization and 3D rendering software tools help users design basic three-dimensional models of objects. 3D rendering technology assist in product designing, real-time marketing, training, and several other capabilities. Businesses and individual users worldwide are using visualization and 3D rendering software tools to improve operations, increase productivity, and optimize usage of resources by identifying problem areas and aspects that need improvement. These tools are widely employed in land-centric industries such as engineering & construction, manufacturing, transportation & logistics, and other industries such as media & entertainment, healthcare, and education.

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Visualization and 3D Rendering Software Market: Strategic Insights

visualization-and-3d-rendering-software-market
Market Size Value inUS$ 2.69 billion in 2022
Market Size Value byUS$ 11.83 billion by 2030
Growth rateCAGR of 20.3% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Visualization and 3D Rendering Software Market Driver:

Increase in Need for Faster and Efficient Solutions Fuel Growth of Visualization and 3D Rendering Software Market

The conventional way of designing 3D models is time-consuming and expensive. Thus, visualization and simulation have become the core factors for businesses that seek to introduce a new product.

3D rendering tools are experiencing high adoption among various industry verticals. They allow users to create a fast and realistic picture, design prototypes, and provide complete visualization of space and thorough understanding before building anything. They also help companies optimize their available space and resources. Moreover, they help companies proactively avoid errors and ensure better design before creating real products. 3D rendering software work as effective marketing tools for enterprises as these tools allow them to visualize available space for client presentations and other activities better.

3D models help create virtual sites or structures quicker than 2D or other models and eliminate many errors, saving time. The engineers and architects can spend less time on the design of their projects and have more time to complete other visualization and product designing tasks. Also, the professionals can identify any issues beforehand, saving them from reworking schedules or increasing the budgets.

Currently, many 3D visualization software are available in the market, specifically designed according to the requirements of various industry verticals and domains. They easily fit into the existing workflow of enterprises and provide a highly realistic display with real-time interaction and optimization ability. They also aid enterprises in enhancing their design for the entire product engineering process and help companies achieve improved decision-making abilities.

By enabling animation development and quick visualization, the software aids in accelerating the entire process of animation, image processing, and graphics designing. Further, it eliminates the need for additional models. All these factors are driving the visualization and 3D rendering software market.

Report Segmentation and Scope:

The visualization and 3D rendering software market is segmented on the basis of application, deployment, end user, and geography. Based on application, the visualization and 3D rendering software market is segmented into training simulation, marketing and advertisement, video games, product visualization, and architectural visualization. Based on deployment, the visualization and 3D rendering software market is segmented into on-premise and cloud. Based on end user, the visualization and 3D rendering software market is segmented into media and entertainment, architecture and construction, design and engineering, healthcare, and others. The visualization and 3D rendering software market, based on geography, is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

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Segmental Analysis:

Based on deployment, the visualization and 3D rendering software market is bifurcated into:

  1. On-Premise
  2. Cloud

The on-premise segment held a larger visualization and 3D rendering software market share in 2022 and is anticipated to register a higher CAGR in the market during 2022–2030. In on-premise deployment, hardware and software are installed and maintained on the company premises. The on-premise solution provides a considerable benefit to the organizations by enabling them to preserve all their business processes and current internal systems, such as manufacturing methods and technology being used, and also can implement the data security standards and control an entire process housed within their restriction. Therefore, these companies prefer the visualization and 3D rendering to be implemented and maintained under their own observation. Further, on-premise deployment is majorly adopted by large and well-established companies capable of investing such massive capital in maintaining these systems.

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Regional Analysis:

The visualization and 3D rendering software market is broadly segmented into five major regions—North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. North America held the largest visualization and 3D rendering software market share in 2022. The market growth in this region is attributed to factors such as favorable government policies and a positive outlook toward adopting new technology. Further, the presence of robust digital infrastructure and major market players have paved the way for the visualization and 3D rendering software market to flourish in North America. Moreover, the region is home to the world's largest media & entertainment sector, which harnesses the latest designing and animation tools for producing enhanced graphical content. Most of the Fortune 500 companies in the world, including extensive designing and R&D centers, are present in the region. Manufacturing companies invest ample amounts in designing tools such as visualization and 3D rendering tools to deliver competitive products in the market. Further, the presence of a vast manufacturing sector subsequently complements the logistics industry in North America. With a focus on optimizing resources, logistics industries are now actively investing in advanced technologies, including visualization and 3D rendering tools, to maximize the use of their warehouse facilities.

Key Player Analysis:

The key visualization and 3D rendering software market players profiled in the report are Autodesk Inc, Christie Digital Systems Inc, Dassault Systemes SE, NVIDIA Corp, Chaos Group, Luxion Inc, OTOY Inc, Next Limit, Act-3D, and Thea Render by Altair.

Recent Developments: 

The visualization and 3D rendering software market players highly adopt inorganic and organic strategies. A few recent key market developments are listed below: 

  • In 2022, Autodesk announced the acquisition of Moxion, the New Zealand-based developer of a powerful, cloud-based platform for digital dailies used by the leading filmmaker.
  • In 2022, Jaguar Land Rover and NVIDIA are redefining modern luxury, infusing intelligence into the customer experience. It will also deliver AI features inside the vehicle, including driver and occupant monitoring and advanced visualization, leveraging the DRIVE IX software stack.
  • In 2022, Chaos and Enscape to merge to be backed by TA associates and LEA partners. A technology-focused private equity firm to merge Enscape, a leading developer of real-time rendering and design workflow technology for architecture, engineering, and construction.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Application, Deployment, and End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What will be the market size for the global visualization and 3D rendering software market by 2030?

The global visualization and 3D rendering software market is expected to reach US$ 11.82 billion by 2030.

What is the estimated market size for the global visualization and 3D rendering software market in 2022?

The global visualization and 3D rendering software market was estimated to be US$ 2.69 billion in 2022 and is expected to grow at a CAGR of 20.3 % during the forecast period 2023 - 2030.

What are the driving factors impacting the global visualization and 3D rendering software market?

Increase in Need for Faster and Efficient Solutions and Surge in Demand for Gaming and Videography are the major factors that propel the global visualization and 3D rendering software market.

Which are the key players holding the major market share of the global visualization and 3D rendering software market?

The key players holding majority shares in the global visualization and 3D rendering software market are Autodesk Inc, Dassault Systemes SE, NVIDIA CORP, Chaos Group, and ADOBE INC.

What is the incremental growth of the global visualization and 3D rendering software market during the forecast period?

The incremental growth expected to be recorded for the global visualization and 3D rendering software market during the forecast period is US$ 9.13 billion.

What are the future trends of the global visualization and 3D rendering software market?

Emergence of animated movies and video clips, which is anticipated to play a significant role in the global visualization and 3D rendering software market in the coming years.

The List of Companies - Visualization and 3D Rendering Software Marke

  1. Autodesk Inc.
  2. Christie Digital Systems USA, Inc.
  3. Dassault Systemes
  4. NVIDIA CORPORATION
  5. Chaos Group
  6. Luxion Inc.
  7. OTOY Inc.
  8. Next Limit
  9. Act-3D. (LUMION)
  10. Thea Render by Altair 

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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