Frozen dough varieties include dough for bread and rolls, biscuits and cookies, donuts, pizza, and muffins as well as laminated dough. These dough products offer consumers the convenience of having freshly baked goods at home with minimal preparation. Most of these products only require simple steps such as thawing, proofing, and baking. The ability to have pre-made dough in the freezer allows spontaneous baking without the need for extensive measuring and mixing. This convenience factor results in significant traction for frozen dough, particularly among millennials and working professionals. These ready-to-use dough products generally contain ingredients such as flour, sugar, leavening agents, and flavorings. With ingredients already measured and mixed, individuals can bypass the often intricate and messy steps involved in preparing muffin batter from scratch. In North America, frozen bakery products such as pizza, bread, arepas, and pastry are gaining huge traction among consumers, which contributes notably to the Americas frozen dough market growth.
Rising demand for frozen and convenience food in the Americas, and strategic initiatives by key frozen dough market players are among the major market drivers. Frozen dough, among other convenience products, allows consumers to save time and efforts associated with ingredient shopping and baking preparations. These products are gaining popularity because of the increasing number of smaller households and dual-income families. According to the "2023 Power of Frozen in Retail" by the Food Industry Association and the American Frozen Food Institute, frozen food sales in the US increased by 7.9% from July 2022 to July 2023, reaching US$ 74.2 billion in value. Older millennials and Gen X are the major frozen food consumers, shopping mostly in supercenters and through online channels.
Manufacturers of frozen dough are spending more to extend their product lines by launching new flavors and categories to acquire a larger consumer base, especially focusing on millennials who prefer flavored products. The coexistence of multicultural society in Canada creates a significant demand for diversified frozen dough offerings. People in Canada appreciate a wide range of international cuisines, and frozen dough products enable them to explore and recreate bread varieties to make globally inspired pizza options. The key frozen dough manufacturers are investing significantly in strategic development initiatives such as product innovations, R&D, mergers and acquisitions, and business expansions to attract a wide customer base and enhance their market position. In 2023, General Mills Inc invested US$ 48 million to expand its frozen dough facility in Joplin, US.
The risk of contamination in frozen food can act as a deterrent for the market. Improper food hygiene practices during storage or transportation of frozen dough pose contamination risks. Inappropriate supply chain operations, including transportation and packaging, can also contribute to contamination risks. Frozen dough is susceptible to bacterial proliferation in suitable environmental conditions due to the presence of favorable growth media (starch and optimal sugar content). The risk of contamination in frozen food products is prevalent due to cross-contamination with physical contaminants such as metal, stones, and plastics, which pose a challenge to the Americas frozen dough market growth.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 4.27 Billion |
| Market Size by 2030 | US$ 6.50 Billion |
| Global CAGR (2022 - 2030) | 5.4% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | America
|
| Market leaders and key company profiles |
The List of Companies - Americas Frozen Dough Market