The automotive head up display market size is projected to reach US$ 8.13 billion by 2031 from US$ 1.21 billion in 2023. The market is expected to register a CAGR of 26.9% during 2023–2031. The development of head-up displays with artificial intelligence and Internet of Things technology adoption in vehicles are likely to remain key trends in the market.
Rising automotive production across the globe with the surge in the disposable income of the people drives the automotive head up display market growth during the forecast period. In 2022, 85.4 million motor vehicles were produced around the world, an increase of 5.7% compared to 2021. Society for Indian Automobile Manufacturers Report that commercial vehicle sales in India increased from 7,16,566 in 2022 to 9,62,468 units in 2023. Also, India’s medium heavy-duty commercial vehicles sale in 2,40,577 in 2021 to 3,59,003 units in 2022. Light commercial vehicles increased from 4,75,989 in 2022 to 6,03,465 units in 2023. increasing automotive production across the globe is the major driving factor for the market growth during the forecast period. Further, increasing sales of connected cars across the globe is expected to drive market growth.
The automotive head-up display is a transparent display installed in such a way that the driver does not get diverted from the viewpoint while driving the vehicle. It is installed on the dashboard, and it shows the results on the projector. Automotive head-up display is an advanced technology used in passenger cars and light-duty commercial vehicles. Automotive HUD systems in vehicles work to improve the passenger and driver’s safety and provide a comfortable driving experience.
The rising adoption rate of windshield head-up displays in passenger cars drives the market growth. Automobile OEMs have adopted a head up display that offers a comfortable driving experience and improves automobile experience systems. This HUD display consists of compass directions, advanced warning messages, radio information, and other information on the dashboard windshield. It consists of advanced technologies such as liquid crystal displays and light-emitting diodes that enable the display with colorful visuals and brightness on the windshield. New technologies, such as micro mirror-based devices with electromechanical systems are introduced in the automotive HUD market that allows the use of brighter screens for more visibility.
The rising demand for low-cost and novel technology-based display technologies is fueling the growth of the automotive HUD market. Head-up displays are now available in passenger cars, commercial vehicles, and luxury vehicles to make standardized vehicles. Japanese car manufacturer Maruti Suzuki upgraded its vehicle with a head up display in their car model Baleno for the Indian market in 2022. Also, Continental AG offers a HUD display with adaptive cruise control technology in the cars to monitor the speed and distance ahead of the cars with the help of an automobile head up display. Thus, such increasing adoption of windshields across all types of vehicles is driving the demand for automotive head-up display market growth.
Several key players in the market are developing head-up displays for the cars to facilitate advanced features in the cars. For instance, in April 2024, Panasonic Corporation launched AI-based AR head up displays for the automotive. The integration of AI offers dual-plane holographic view generating spatial and Envisics AI offered by Phiar, the supplier's AR head up display.
The automotive head up displays are used to display information regarding the driver’s field of view and offer all the information such as speed, warning signals, and intuitive guidance for the navigation on the automotive display. Most of the vehicles integrated with AI head-up display in the cockpit. Head-up displays are windshield-mounted to provide “floating images.” The automotive head up display helps to prevent dangerous situations, avoid collisions, and to stay in line virtual lanes. The automotive HUD offers maximum comfort and provides safety for the driver onboard.
Key segments that contributed to the derivation of the automotive head up display market analysis are type, technology, and vehicle type.
The geographic scope of the automotive head up display market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
North America is expected to dominate the market owing to increasing automotive sales and production. The automotive OEMs in North America are adopting the automotive HUD for their luxurious vehicles in order to meet the growing demand for the automotive. Several key players in the market in this region are launching and developing advanced technology-based automotive head up displays. For instance, in February 2021, WayRay and Karma Automotive collaborated to launch integrated augmented reality-based head-up displays in vehicles of future Karma vehicles.
The regional trends and factors influencing the Automotive Head Up Display Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Automotive Head Up Display Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 1.21 Billion |
| Market Size by 2031 | US$ 8.13 Billion |
| Global CAGR (2023 - 2031) | 26.9% |
| Historical Data | 2021-2022 |
| Forecast period | 2023-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Automotive Head Up Display Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Automotive Head Up Display Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The automotive head up display market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the automotive head up display market are listed below:
The “Automotive Head Up Display Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
North America is expected to dominate the automotive head up display market in 2023.
Rising adoption rate of windshield HUD to drive the market growth.
The rising integration of augmented reality into the automotive head up display is driving trends in the market.
Continental AG, Denso Corporation, Robert Bosch GmbH, Harman International, Yazaki Corporation, Valeo, Nippon Seiki Co., Ltd, Panasonic Automotive Systems Europe GmbH, HUDWAY, LLC, Japan Display Inc., and Others.
The automotive head up display market size is projected to reach US$ 8.13 billion by 2031 from US$ 1.21 billion in 2023.
The market is expected to register a CAGR of 26.9% during 2023–2031.