The paradigm shift of the broadcasting industry from analog to digital technology has introduced an advanced broadcast infrastructure, which is relatively complex. The broadcast industry is witnessing a significant demand for new broadcasting technologies such as internet protocol television (IPTV), web TV, high definition television (HDTV), and pay-per-view. The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. Another key factor driving the broadcast infrastructure market is integrated platforms consisting of servers, set-top-boxes, and video content protection systems, along with appropriate tools, middleware, and billing, allowing the provision of a variety of TV services in several formats, such as video-on-demand, streaming, and time-shifted TV, based on a combination of underlying IP networks and DSL or optical access systems. Nowadays, vendors are moving from hardware-based infrastructure to software-based infrastructure due to the high cost of broadcasting hardware infrastructure, high maintenance cost, and frequent hardware upgrades. The broadcasting industry has been undergoing revolutionary innovations with technological developments to provide a better experience for users and creating an opportunity for the vendors of broadcast infrastructure.
In the COVID-19 pandemic huge number of individuals are working from home and spending more time online and boasting the shift to digital. This demand for digital resources is further stressing the systems of several software and platform organizations and hindering their capability to serve services with reliability and quality. However, the COVID-19 outbreak has negatively impacted the players who are involved in delivering video content for the end users, owing to the shutdown of business and labor scarcity. The COVID-19 crisis also has drastically upended operations across the value chain, from supplier networks to the customer delivery experience due to business lockdowns, travel bans, and supply chain disruptions.
With continuous improvement in digitalization and an increase in disposable income, the market is witnessing a high adoption rate of IPTV and HDTV. The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. The broadband proliferation is increasing across APAC, owing to the on-demand consumer viewing. Moreover, subscription-based over-the-top (OTT) platforms such as Netflix are gaining traction in Asia. Increased government spending on cloud-based infrastructure, cloud-based solutions and managed services, and hybrid networks is anticipated to boost the broadcast infrastructure market growth. Growing security concerns and maintaining customer trust will encourage broadcasters to adopt new delivery models. All the advancements and developments are likely to have a positive impact on the market growth during the forecast period.
Based on component, the broadcast infrastructure market is segmented into hardware, software, and service. The software segment held the largest market share in 2020.
The regional trends and factors influencing the Broadcast Infrastructure Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Broadcast Infrastructure Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 4.71 Billion |
| Market Size by 2028 | US$ 8.15 Billion |
| Global CAGR (2021 - 2028) | 8.1% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Component
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Broadcast Infrastructure Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Broadcast Infrastructure Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
Players operating in the broadcast infrastructure market are mainly focused on the development of advanced and efficient products.
The List of Companies - Broadcast Infrastructure Market
US led the broadcast infrastructure market globally with a market share of 68.7% in the year 2020. For instance, For instance in 2021, DigitalBridge Group, an American made an announcement to acquire a majority stake in Vertical Bridge, the largest operator of wireless communications infrastructure in the US with an aim to meet the rising demands for broadcast infrastructure solutions. Significant investments in the 5G infrastructure by the government of the US has created a tremendous long-term growth opportunities for telecommunications infrastructure in the region.
The major companies in broadcast infrastructure includes Computer System, Grass Valley, EVS Broadcast Equipment, Nevion, Kaltura, among others. The ranking has been derived analysing multiple parameters such as annual revenue earned from broadcast infrastructure portfolio, client base, geographic locations, R&D expenditure, brand image, and number of employees, among others. These companies are actively participating in developing broadcast infrastructure for various applications.
The broadcast infrastructures have been in use for several years worldwide, however, the technology has been experiencing immense demand in recent years. The noteworthy increasing adoption of new broadcast technologies and migration from hardware to software based infrastructure is supporting the growth of broadcast infrastructure market. Moreover, the demand for cloud-based solutions in the broadcast industry for low cost and high scalability increases, the opportunities for market players who provide cost-effective and efficient streaming will propel the growth of the market.
In 2020, North America led the market with a substantial revenue share, followed by Europe, and APAC. Asia Pacific is a prospective market for broadcast infrastructure market players.
Increasing demand of Digital Terrestrial TV (DTTV) is the key opportunity for the broadcast infrastructure market. Growing demand of smart TVs, and advancements in telecom and broadcast industry is anticipated to drive the growth of Digital Terrestrial Television (DTT). With increasing consumption of TV sets and expenditure on terrestrial networks for quality, entertainment, and family friendly purpose, the demand for DTT has boosted.
The global broadcast infrastructure market was dominated by terrestrial segment with market share of 44% in 2020. Terrestrial television refers to methods of television broadcasting which do not include satellite transmission or through underground cables. The transition to digital terrestrial TV from analog terrestrial TV can be considered a significant development for the broadcasting industry. While the implementation of digital broadcasting has been led by satellite, cable, and to some extent IPTV, it is the evolution of the terrestrial broadcast platform that perhaps brings most benefits to the society.