The cosmetic preservatives market size is projected to reach US$ 846.44 million by 2031 from US$ 591.75 million in 2023. The market is expected to register a CAGR of 4.6% during 2023–2031. The growing inclination towards natural and organic cosmetics is likely to bring new trends in the market during the forecast period.
In recent times, awareness regarding skin health and appearance has increased significantly among consumers across the globe. Consumers seek skincare and makeup products that make their skin appear healthy, youthful, and radiant due to increased consciousness regarding appearance in social settings. Moreover, the rising disposable income of consumers increases their purchasing power. The rise in expenditure on skincare and makeup products plays a major role in boosting the business of the cosmetic & personal care industry worldwide.
Cosmetic preservatives are additives that reduce or inhibit the growth of microbes, bacteria, mold, and fungi, increasing the product's shelf life and minimizing product loss. Cosmetic preservatives are natural and synthetic. Parabens, formaldehyde releasers, quaternary compounds, phenolic derivatives, and organic acids are the commonly used cosmetic preservatives. The rising demand for personal care and cosmetic products such as moisturizers, cleansers, sunscreens, shampoos, hair conditioners, oral care products, body washes, soaps, and perfumes is driving the cosmetic preservatives market. With the rising concerns regarding the harmful properties of synthetic preservatives, consumers are shifting toward natural or naturally derived preservatives that are nontoxic and gentle for the skin. Therefore, manufacturers are launching natural, plant-based cosmetic preservatives that are suitable for all skin and hair types and do not cause potential harm to the skin.
The popularity of cosmetic and personal care products is growing, leading to an urgent need to ensure the safety and effectiveness of these products. As the majority of the products are water-based, with a lower shelf-life, the risk of microbial contamination is high. Bacteria, yeast, and other microbes cause organoleptic changes such as variations in color, viscosity, and unpleasant odors. Cosmetics are exposed to contamination by microorganisms and can cause many issues, such as skin and eye infections. To avoid such issues, the manufacturers are significantly using preservatives to avoid microbial contamination as well as enhance the shelf life of the final product. Various government agencies across the globe are also involved in creating awareness about product safety by implementing regulations and specific quality standards for cosmetics and personal care products. Thus, increasing awareness about cosmetic products' safety among manufacturers fuels the cosmetic preservatives market growth.
Market players increasingly prefer social media platforms to promote their skincare and makeup products instead of traditional commercial advertising. YouTube videos and celebrity promotions on Instagram, Twitter, Facebook, and various other social media platforms have significantly impacted the demand for skincare and makeup products across the globe. Skincare influencers on Instagram, including skin doctors or dermatologists, natural and organic skincare promoters, and skincare routine professionals, upload a wide diversity of content on their accounts, which further influences consumers to buy cosmetics and personal care products. They share daily skincare rituals, reviews on various products they use, tips and tricks on the way to apply products optimally, and trusted brand endorsements and recommendations. Further, social media influencers collaborate with skincare and cosmetic brands. As a result, influencers are becoming conduits for customer feedback, shaping brand perception. Thus, the rising influence of social media platforms and celebrity endorsement is expected to create a huge opportunity for the cosmetic preservatives market growth during the forecast period.
Key segments that contributed to the derivation of the cosmetic preservatives market analysis are source, product type, and application.
The geographic scope of the cosmetic preservatives market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America. The cosmetic preservatives market in Asia Pacific is expected to grow significantly during the forecast period.
The cosmetic preservatives market in Asia Pacific is driven by the growing importance and demand for haircare products among consumers. Increased consumer awareness of the benefits of haircare routine and growing promotion of several hair growth serums, creams, shampoos, conditioners, and other hair care products are a few factors expected to boost the demand for cosmetic preservatives in these products over the forecast period. This results in an increased production of haircare products in the region. For instance, in August 2023, GorgyLook, a UAE-based cosmetic company, announced the launch of haircare products that are free from synthetic preservatives in the Indian market.
The growing popularity of Korean cosmetics and beauty products has contributed to the adoption and increased consumption of various Korean skincare and haircare products. The growing trend of Korean glass skin leads to an increased demand for skincare products such as Korean moisturizers, serums, oils, etc., targeting a diverse range of skin issues, including discoloration. This resulted in an increased demand for natural and synthetic cosmetic preservatives across Asia Pacific.
The regional trends and factors influencing the Cosmetic Preservatives Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Cosmetic Preservatives Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
Report Attribute | Details |
---|---|
Market size in 2023 | US$ 591.75 Million |
Market Size by 2031 | US$ 846.44 Million |
Global CAGR (2023 - 2031) | 4.6% |
Historical Data | 2021-2022 |
Forecast period | 2024-2031 |
Segments Covered |
By Source
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
The Cosmetic Preservatives Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Cosmetic Preservatives Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The cosmetic preservatives market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the key developments in the cosmetic preservatives market are mentioned below:
The "Cosmetic Preservatives Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Cosmetic Preservatives Market
The increasing preference for natural and organic cosmetic products is likely to emerge as a key trend in the market in the future.
Asia Pacific accounted for the largest share of the market in 2023.
Rising expenditure on skincare and makeup products and increasing awareness about cosmetic products' safety among manufacturers are major factors contributing to the growth of the market.
The market size is projected to reach US$ 846.44 million by 2031.
Ashland Inc; BASF SE; Clariant AG; Evonik Industries AG; Lanxess AG; Symrise AG; Tate & Lyle Plc; INEOS Group Holdings SA; Biosynth AG; Valtris Specialty Chemicals Inc; Sharon Group; CHEMIPOL, S.A.; SEIWA KASEI Co, Ltd.; and Celanese Corp are a few of the key players operating in the market.