The Digital Out of Home (DOOH) Market size is projected to reach US$ 60.39 billion by 2031 from US$ 23.54 billion in 2023. The market is expected to register a CAGR of 12.5% in 2023–2031. Integration with social media and interactive content are likely to remain key Digital Out of Home (DOOH) Market trends.
DOOH is a novel type of media known as outdoor or out-of-home (OOH) advertising. DOOH media, as opposed to online and other device-based digital marketing, is seen on billboards, LED screens, and digital signage in high-traffic public locations where people already spend time outside of their homes. It enables marketers to effortlessly connect with consumers as they go about their daily lives, delivering contextually relevant content to target audiences on a large scale.
Digital out-of-home (OOH) advertising has become an increasingly strong and successful platform for marketers to communicate with real-world consumers. The DOOH landscape is constantly shifting as technology advances and consumer behaviors shift. One of the major benefits of digital OOH advertising is the ability to collect data and track campaign efficacy.
Programmatic advertising is transforming how ads are displayed online, and it is also beginning to do the same for ads placed in public areas. In the future, programmatic advertising will be even more important in these public settings. It will enable advertisers to automatically buy and sell ad space in real-time. This will make things easy for them and allow them to target the correct people with their advertisements at the right time. Using data and insights, advertisers will be able to develop targeted advertising that is relevant to the individuals viewing them. This will result in more effective advertisements.
Consumers are increasingly looking for immersive experiences that extend beyond passive viewing. In response, OOH advertising incorporates interactive aspects to make it more engaging. Touchscreens, augmented reality (AR), and virtual reality (VR) are being incorporated into digital displays, allowing consumers to engage with material and companies in real-time.
Key segments that contributed to the derivation of the digital out of home (DOOH) market analysis are type and end user.
The geographic scope of the Digital Out of Home (DOOH) Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
North America has dominated the Digital Out of Home (DOOH) Market. Advanced technological infrastructure that supports high-quality displays is driving the demand for Digital Out of Home (DOOH) Markets in the region.
The regional trends and factors influencing the Digital Out of Home (DOOH) Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Digital Out of Home (DOOH) Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 23.54 Billion |
| Market Size by 2031 | US$ 60.39 Billion |
| Global CAGR (2023 - 2031) | 12.5% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Digital Out of Home (DOOH) Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Digital Out of Home (DOOH) Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The Digital Out of Home (DOOH) Market is evaluated by gathering qualitative and quantitative data post-post-primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for Digital Out of Home (DOOH) Market and strategies:
The “Digital Out of Home (DOOH) Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
In terms of revenue, the billboard segment held the major market share in 2023.
The key players holding majority shares in the global digital out of home (DOOH) market are Clear Channel Outdoor, LLC, Broadsign International, Inc., Outfront Media Inc, and Samsung Electronics Co. Ltd.
Integration with social media and content personalization is anticipated to bring new Digital Out of Home (DOOH) Market trends in the coming years.
Rise in programming advertising and urbanization are the major factors that propel the global Digital Out of Home (DOOH) Market growth.
The global Digital Out of Home (DOOH) Market was estimated to be US$ 23.54 billion in 2023 and is expected to grow at a CAGR of 12.5% during the forecast period 2024 - 2031.