The significant presence of the retail industry in North America is one of the major factors driving the electronic article surveillance (EAS) market. Major retail brands across the region include The Kroger Co., Costco, Best Buy, Carvana, The Home Depot, Target, eBay, and Walmart. Many expansion strategies, including the opening of several new retail stores across the region, have been adopted by the abovementioned brands. For example, in 2022, Target opened 23 new stores across different locations, such as New York, Texas, Pittsburgh, and South Carolina. Thus, the increase in the number of retail stores is further increasing the demand for electronic article surveillance solutions across the region.
In addition, the increasing number of shoplifting cases across North America is driving the demand for electronic article surveillance. According to the Retail Council of Canada, the retail sector in the country experienced theft of ~US$ 200 million a year before the onset of the COVID-19 pandemic. Furthermore, the rising cost of living is one of the factors catalyzing the increasing number of shoplifting cases across the country. These factors are propelling the demand for advanced security solutions across retail stores, thereby contributing to the electronic article surveillance market growth. In addition, several stringent government regulations and certifications, such as UCODE 9 IC, are launched to standardize security products across retail checkpoints and exit points, which is further influencing the North America electronic article surveillance market players to develop enhanced products.
Lockdowns imposed by governments of various countries in Europe due to the onset of the COVID-19 pandemic resulted in the shutdown of several stores of apparel, fashion accessories, and cosmetics. As a result, the adoption of electronic article surveillance across these stores witnessed a decline, severely affecting the market growth. With the shutdown of nonessential businesses in 2020, clothing and apparel retail stores recorded high losses in sales. For instance, several apparel markets witnessed a step-change in the proportion of online sales due to lockdowns and shutdowns of stores. According to the Retail Economics forecasts, the UK is the most highly penetrated market, with 60% of apparel sales projected to occur online by 2025. All these factors led to a decline in the demand for electronic article surveillance in fashion stores.
The global retail industry witnessed growth owing to the rise in the standard of living of people. Major companies operating in the global electronic article surveillance market include Agon Systems, Amersec, Feltron Security Systems LLC, Johnson Controls, and Tekno Electro Solutions Pvt Ltd. These companies have been engaged in new product development over the years. A list of such developments is mentioned below:
Thus, the rising development of new electronic article surveillance systems such as electronic tags, antennae, and deactivators is driving the global electronic article surveillance market forecast.
Based on component, the electronic article surveillance market is segmented into electronic tag, electronic antenna, deactivator/detacher, and others. The electronic tag segment accounted for the largest market share in 2021. An electronic article surveillance (EAS) tag is a crucial component of an EAS system. The tag is a small signal transmitter that gives the signal to the EAS antennas and generates an alarm when tried to take it out of the store without removing the same. Also, every store with a problem with shrinkage generally benefits from the quality tags as EAS antennas reduce shrinkage from 50 to 90%. Moreover, every store has different security needs, and electronic tags allow retailers to track inventory at the item level, so they are better prepared to make decisions about stocking and promotions. Also, many handheld devices contain internal RFID tags which are designed to set off electronic article surveillance sensors at store entrances. A clothing store has hard tags that are premium of all tags and have multiple lock mechanisms, making it extremely hard to remove by unauthorized individuals. Grocery stores face difficulties in tagging frozen items and items containing liquids or metal. Therefore, electronic tags or labels are attached to such products, and sensors are placed at store exits.
The global electronic article surveillance market size is segmented based on component, product type, application, and geography. Based on component, the electronic article surveillance market is segmented into electronic tag, electronic antenna, deactivator/detacher, and others. Based on product type, the electronic article surveillance market is categorized into radio-frequency, acoustic-magnetic, electromagnetic, and microwave systems. Based on application, the electronic article surveillance market is classified into apparel & fashion accessories, cosmetics & pharmaceuticals, and supermarkets & grocery stores. The electronic article surveillance market size, based on region, is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM).
Sensormatic, Checkpoint Systems, ALL-TAG, Agon Systems, and Checkpoint Systems are among the key electronic article surveillance market players operating across the world.
The regional trends and factors influencing the Electronic Article Surveillance Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Electronic Article Surveillance Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 1.12 Billion |
| Market Size by 2028 | US$ 1.48 Billion |
| Global CAGR (2022 - 2028) | 4.9% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Component
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Electronic Article Surveillance Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Electronic Article Surveillance Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The electronic article surveillance market players are mainly focused on the development of advanced and efficient products.
The electronic tag segment led the global electronic article surveillance market in 2022.
APAC is the fastest-growing regional market in the global electronic article surveillance market between 2022-2028.
The US, Germany, India, the UAE, and Brazil are the countries registering high growth rate during the forecast period.
The key players of electronic article surveillance market are encompassed with Agon Systems. ALL-TAG Corporation. Amersec s.r.o.; Cross Point Middle East Technologies LLC; Feltron Security Systems LLC; Ketec, Inc.; Shopguard Limited; Tekno Electro Solutions; Sensormatic (Johnson Controls); Checkpoint Systems; Sabel and Nedap.
The key driving factors impacting electronic article surveillance market growth includes: 1. Increasing Retail Outlets by Global Brands 2. Growing Product Development Initiatives by Global Players 3. Rising Number of Supermarkets
The global electronic article surveillance market was valued at US$ 1,116.07 Mn in 2022