The Embedded Finance market is expected to register a CAGR of 27.8% in 2023–2031. Embedded payments and BNPL and integration with mobile apps are likely to remain key Embedded Finance market trends.
Embedded finance refers to the integration of banking and other financial services with nonfinancial applications and services. Companies are integrating banking, lending, insurance, and investment services into their client offers via application programming interfaces (APIs) that connect to financial partners.
Some embedded financial services, such as airline credit cards, automobile rental insurance, and high-priced item payment plans, have been around for quite some time. Now, embedded finance is taking hold online, with e-commerce businesses offering financial services directly on their websites rather than redirecting users to a bank. Third-party 'banking-as-a-service' companies allow this phenomenon by using API interfaces to embed financial services into non-financial companies' user experiences. Embedded finance may improve the consumer experience and open up a massive market potential for organizations, and it is expected to grow rapidly in the future years.
The digital revolution has altered how customers seek to interact and transact with their financial institutions. Instead of going to a branch, many people manage their money online or using mobile apps. This has significant ramifications for the financial industry. As consumers spend more time on digital platforms, they expect tailored financial services to be effortlessly incorporated into their daily lives. The growth of digital wallets, person-to-person payments, fast money transfers, and other technologies has accustomed people to embedded finance. IBM polled 1,000 executives from multinational financial institutions about the role embedded finance plays in their company strategy. It discovered that 70% of banking executives see embedded solutions as either key or complimentary to their current objectives. Nearly 75% are currently working on initiatives.
AI plays an important part in providing personalized experiences in embedded finance by successfully aggregating and analyzing data, making it easier to tailor services to a customer's needs and preferences. AI is becoming increasingly important in embedded finance since it allows for and accelerates real-time payment and transaction processing. AI-powered payment processing systems can efficiently and securely process payments, reduce the risk of fraud, and ensure transaction completion at a much faster rate. AI-powered chatbots and virtual assistants can help businesses by offering immediate solutions to clients while lowering the strain on customer service staff. Between 2021 and 2023, there was a 3,150% increase in successful chatbot engagements, making this a transformative service for Fintechs to adopt.
Key segments that contributed to the derivation of the Embedded Finance market analysis are type and application.
The geographic scope of the Embedded Finance Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
North America has dominated the Embedded Finance market. Rapid developments in digital platform technology in North America countries are driving the demand for Embedded Finance in the region. The Embedded Finance market is undergoing substantial development in North America, which can be attributed to the rapid digital transformation in the retail and e-commerce sector.
The Embedded Finance market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for embedded finance and strategies:
The “Embedded Finance Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ XX million |
| Market Size by 2031 | US$ XX Million |
| Global CAGR (2025 - 2031) | 27.8% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The global Embedded Finance market is expected to grow at a CAGR of 27.8% during the forecast period 2023 - 2031.
The rise in digital platforms and consumer preference for seamless experience are the major factors that propel the global Embedded Finance market growth.
Embedded payments and BNPL and integration with mobile apps are anticipated to bring new Embedded Finance market trends in the coming years.
The key players holding majority shares in the global Embedded Finance market are PayPal Holdings, Inc., PAYRIX, Lendflow, and Finastra International Limited
In terms of revenue, the embedded payment segment held the major market share in 2023.