The Europe hair color market size is projected to reach US$ 7.71 billion by 2031 from US$ 4.82 billion in 2023. The market is expected to register a CAGR of 6.1% during 2023–2031. The rising popularity of plant-based, natural, and sustainable hair colors is expected to be one of the key Europe hair color market trends in the coming years.
The Europe hair color market has experienced steady growth, driven by evolving consumer preferences, increased spending on personal grooming, and rising awareness about hair care products. With a shift toward natural and organic formulations, manufacturers are innovating to meet the demand for ammonia-free, sulfate-free, and plant-based hair color solutions. The market is segmented into permanent, semi-permanent, temporary, and demi-permanent hair color products, with permanent hair colors holding a significant share due to their long-lasting effects. Key players such as L’Oréal, Henkel, and Wella dominate the market, leveraging robust distribution networks and advanced technologies. Demographically, the aging population in Europe has significantly boosted the demand for grey coverage solutions, while younger consumers are exploring vibrant and unconventional shades. Online retail channels and salon-exclusive products have also expanded market accessibility. Regulatory compliance with EU cosmetic standards and environmental sustainability remain critical challenges and opportunities for market growth..
The Europe hair color market is a mature and dynamic segment of the personal care industry, driven by high consumer awareness, fashion-forward trends, and a strong demand for professional and at-home hair coloring solutions. Europe is home to leading hair color manufacturers such as L'Oréal, Wella, and Henkel, which dominate the market with extensive product portfolios catering to diverse consumer needs. The market is segmented into permanent and temporary hair color, with the permanent hair color segment leading the market due to its long-lasting results and effective gray coverage.
Professional salons remain a significant consumption channel, with services such as balayage, highlights, and bespoke coloring gaining popularity. Simultaneously, the at-home hair color segment is growing, fueled by the increasing availability of DIY kits and the rising trend of self-care routines. Sustainability and health-conscious choices are reshaping the market, with a growing demand for ammonia-free, vegan, and organic hair color formulations.
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Europe Hair Color Market: Strategic Insights
The aging population in Europe is one of the key factors driving the hair color market growth. As people age, they seek hair color products that help them cover grey hair and maintain a youthful appearance for a longer period. Grey hair is often associated with aging, and many people, especially women, want to address grey hair as part of their self-care and personal grooming routine. This factor is significantly driving the hair color market growth across Europe. According to the World Health Organization (WHO), in 2021, there were 215 million people aged 60 and above in Europe, and the number is projected to reach 247 million by 2030. The population aged 65 to 79 years old is increasing annually. With the rising aging population, the demand for salon hair care services is increasing. Salons provide professional hair coloring services such as color correction, root touch-ups, and full coverage with more natural-looking hair. Also, the availability of a wide range of at-home hair color products at the retail aisles with no-ammonia and nontoxic claims is driving the demand for hair color products among the aging population. Thus, the rising aging population and the increasing demand for hair color for grey coverage are driving the growth of the Europe hair color market.
Social media is playing a crucial role in changing people's lifestyles. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Social media has the power to rapidly spread new hair color trends. A celebrity, influencer, or even an ordinary user posting a striking new hair color can spark a viral trend, encouraging thousands of people to try the same or similar styles.
Conglomerates such as Loreal, Revlon, and Wella Company use celebrity endorsement strategies to boost their product sales as people seek out similar hair coloring products to achieve the same look created by their favorite celebrities. Thus, the rising influence of social media and celebrities is projected to open immense growth opportunities in the Europe hair color market over the forecast period.
Key segments that contributed to the derivation of Europe hair color market analysis are product type, form, category, and distribution channel.
The geographic scope of the Europe hair color market report is mainly divided into Germany, France, Italy, Spain, the UK, Russia, Poland, Belgium, Netherlands, Greece, and the Rest of Europe. In terms of revenue, Germany dominated the Europe hair color market share in 2023. Hair colors are experiencing significant demand in Germany, with an increasing number of consumers trying different color shades to enhance their appearance. Germany has a well-established beauty and salon industry, which plays a crucial role in the hair color market. People, especially women, prefer styling their hair in salons to get personalized services such as highlights, balayage, and other hair care and dyeing treatments to get a more professional look. Salon services provide a superior look compared to DIY, at-home hair coloring, which consumers find appealing. Further, the presence of leading manufacturers of hair color in Germany, including Loreal, Henkel, and Wella Company, and the availability of a variety of brands across retail channels are driving the market growth.
The regional trends and factors influencing the Europe Hair Color Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Europe Hair Color Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 4.82 Billion |
| Market Size by 2031 | US$ 7.71 Billion |
| Global CAGR (2023 - 2031) | 6.1% |
| Historical Data | 2021-2023 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | Europe
|
| Market leaders and key company profiles |
The Europe Hair Color Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Europe Hair Color Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The Europe hair color market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Europe hair color market are listed below:
The "Europe Hair Color Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Europe Hair Color Market
The permanent segment dominated the market in 2023.
The increasing aging population is a major factor driving the market growth.
The rising popularity of plant-based, natural, and sustainable hair colors is expected to bring new trends in the market in the coming years.
L'Oreal SA, Henkel AG & Co KGaA, Coty Inc, Revlon Inc, Kao Corp, Wella Operations US LLC, Davines S.p.A., Keune Haircosmetics., Beauty & Business s.p.a., H.S.A. Hair Styling Applications S.p.a, Famasar Srl, ColorDesign Hair, Laboratoire Native, Antica Erboristeria S.p.A., Farmen International Cosmetics Distribution s.p.a. Elcéa, Korres, Sodalis Group, Tricobiotos S.p.A., and Pettenon Cosmetics S.p.A. S.B. are among the key players operating in the Europe hair color market.
The market is projected to reach US$ 7.71 billion by 2031.
The market is estimated to register a CAGR of 6.1% during 2023–2031.