Probiotic supplements contain live strains of bacteria such as lactobacillus, Bifidobacterium, and streptococcus that ensure healthy gut flora, improve immune health, and provide numerous other benefits. Over the past few years, health awareness among consumers has grown dramatically, and consumers are seeking dietary supplements that provide digestive and immune health benefits. This factor is expected to drive the Europe probiotic supplements market growth over the forecast period.
The Europe probiotic supplements market is growing with an upward trend, and manufacturers are making significant investments in research & development, partnership, and collaboration to launch innovative products to meet the rising consumer demand. For instance, in February 2021, Probi—a Swedish manufacturer of probiotic strains—and Perrigo, a manufacturer of health supplements, signed an agreement to jointly launch probiotic supplements that target digestive and immune health in 14 European countries, including Spain, Italy, and Belgium. Under this agreement, the company launched three products—Probify Digestive Support, which helps to restore gut flora and supports digestive function; Probify Daily Balance, which supports everyday wellness and immune and gut health; and Probify Travel Protect, which supports gut flora while traveling. Such developments are expected to boost the Europe probiotic supplements market growth in the coming years.
Many industries suffered heavy losses during 2020 due to the COVID-19 pandemic. Initially, the COVID-19 pandemic had a substantial impact on the probiotic supplements market in Europe because of the disruption in manufacturing plants. The imposition of lockdown by governments of European countries temporarily discontinued manufacturing activities, resulting in a decrease in supply. In addition, border and trade restrictions made it difficult to transport raw materials across different countries, which impacted the production volumes.
However, the pandemic created strong potential for the Europe probiotic supplements market. As many consumers were concerned about their immune health during the pandemic, the demand for vitamin, mineral, and probiotic supplements increased significantly. Many studies claim that the consumption of probiotic supplements can boost immunity, reducing the risk of infections, including COVID-19. Such studies created high awareness of the benefits of probiotic supplements among the consumers, which positively impacted the market growth in the region.
However, there was a demand and supply gap due to supply disruptions and operational difficulties. Manufacturers with high inventory levels could cope with rising demand; however, the ones with low inventories faced shrinkage in their profits. In 2021, the governments of European countries announced relaxation in the previously imposed restrictions, which boosted the marketplace. Moreover, manufacturers were permitted to operate at full capacity, which helped them overcome the demand and supply gap and other repercussions. Thus, the pandemic has had a mixed impact on the Europe probiotic supplements market.
Rising Strategic Developments in European Probiotic Supplements Market
With the rising demand for probiotic supplements in Europe, manufacturers are expanding their product portfolio and distribution network to tap into emerging market opportunities. For instance, HempFusion Wellness Inc., a US-based health and wellness company, signed an exclusive distribution agreement with Boots Ireland, a leading pharmacy-led health and beauty retailer in the country, to launch its probiotic supplements in Ireland, the UK, and other European nations. Such strategic initiatives are expected to open new opportunities in the Europe probiotic supplements market over the forecast period.
Based on product type, the Europe probiotic supplements market is segmented into capsules & tablets, gummies, powder, and others. The Europe probiotic supplements market share for the capsules & tablets segment was the largest in 2021. Tablets are the most common type of supplement. They allow the maximum nutrients to be packed into the smallest amount of space. Tablets are made by compressing one or more powdered ingredients to form a hard, solid, smooth-coated pill. They are more stable and typically have a longer shelf life. They can also handle a higher dose of an active substance. Capsules are small shells of gelatin that hold medicines. The probiotic supplements in the capsule packages have high bioavailability. The rising demand for probiotic supplements among adults and kids is driving the capsules & tablets segment in the Europe probiotic supplements market.
Based on distribution channel, the Europe probiotic supplements market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The Europe probiotic supplements market share for specialty store segment was the largest in 2021. However, the online retail segment is anticipated to register the highest CAGR in the coming years due to consumers' buying behavior during the COVID-19 pandemic. The pandemic has shifted customers' preference to buy from e-commerce websites to conventional stores due to the availability of a wide range of products under one roof, home delivery services, and heavy discounts. Thus, the rising e-commerce sales are driving the Europe probiotic supplements market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1,675.37 Million |
| Market Size by 2028 | US$ 2,673.96 Million |
| Global CAGR (2022 - 2028) | 7.1% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | Europe
|
| Market leaders and key company profiles |