Europe Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)

The sex toys market in Europe is expected to grow from US$ 9,419.9 million in 2021 to US$ 15,342.3 million by 2028; it is estimated to grow at a CAGR of 7.2% from 2021 to 2028.

Sex toys are especially designed for sexual stimulations. The toys help improve sexual performance, extend shorten foreplay, and satisfy a partner who needs more time to climax. Moreover, some of the customers utilize sex toys to have orgasm, fantasize, relax, fall asleep, and to simply feel connected to their own bodies. The perception of people about the use and adoption of sex toys is changing in the region. The change in perception for sex toys among customers has encouraged the market players to develop advanced pleasure giving products. Moreover, the change is perception is also leading to the massive adoption of sex toys, especially by women. For instance, according to a research paper published by a group of researchers at University of Kassel, Kassel, Germany in 2016, an estimated two third women population in the US prefers to use sex toys for partnered sexual activities and masturbation. Further, surging number of adult shops in the region represents a shift in attitude toward sexual products, which, in turn is likely to drive the market growth.

The European economy is severely affected due to the exponential growth of COVID-19 cases in the region. Spain, Italy, Germany, France, and the UK are among the most affected European countries and number of deaths are also high. The current coronavirus (COVID-19) outbreak has been declared by WHO as a Public Health Emergency of International Concern, according to the International Health Regulation. Furthermore, the lockdown disturbs the transportation system which directly effect on supply chain systems, which has resulted in a loss for various companies operated in this region. This disturbs supply chain has impacted on retail sales of sex toys in this region. But, the COVID-19 impact has positive on the e-commerce channels sales. Since March 2020, Cult Beauty, a UK-based online retailer, has seen a 61% rise in ‘sex tech' products. This rise in production support the growth of the sex toys market during the pandemic situation. Similarly, According to Quidco (UK), sex toy sales in the UK rose by 25% in the first two weeks of the first UK lockdown.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Europe sex toys market is expected to grow at a good CAGR during the forecast period.

Europe Sex Toys Market Segmentation       

By Material

• Metal
• Silicone
• Plastic
• Glass
• Others

By Gender

• Male
• Female

By Distribution Channel

• E-Commerce
• Specialty Stores
• Others

By Country

• Europe

  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe

Companies Mentioned

• LELO
• LifeStyles Healthcare PTE LTD
• Lovehoney Group Ltd.
• BMS Factory
• TENGA Co., Ltd.
• FUN FACTORY GmbH
• WOW Tech International GmbH

Europe Sex Toys Report Scope

1. LELO
2. LifeStyles Healthcare PTE LTD
3. Lovehoney Group Ltd.
4. BMS Factory
5. TENGA Co., Ltd.
6. FUN FACTORY GmbH
7. WOW Tech International GmbH

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe sex toys market.
• Highlights key business priorities in order to assist companies to realign their business strategies
• The key findings and recommendations highlight crucial progressive industry trends in the Europe sex toys market, thereby allowing players across the value chain to develop effective long-term strategies
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the sex toys market, as well as those hindering it
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution