The Europe sports nutrition market is projected to grow from US$ 5.32 billion in 2023 to US$ 10.79 billion by 2031; the market is expected to register a CAGR of 9.3% during 2023–2031. Rising consumer engagement in fitness activities and increasing strategic initiatives by key market players are likely to remain key trends in the market.
There is an increase in the prevalence of health conditions such as diabetes and obesity in Europe. According to the World Health Organization (WHO), obesity and overweight affect almost 60% of adults and nearly one in three children in the WHO European Region. Also, recent estimates suggest that overweight leading to obesity is the fourth most common risk factor for noncommunicable diseases in Europe. Consumers are increasingly shifting toward a healthy and active lifestyle, owing to rising health awareness and the increasing focus on a better physical appearance. The expanding engagement of consumers in physical fitness activities augments the demand for sports nutrition products in Europe. With the rising demand for sports nutrition products, key players are taking various strategic initiatives such as innovative product launches, mergers & acquisitions, and collaborations with athletes to differentiate themselves from their competitors. Several favorable government initiatives and programs are taking place in Europe, promoting engagement in sports and physical activities. In addition, various governments are supporting women's participation in sports activities, allowing the key players to expand their consumer base to women.
The trend of sports and physical activities in European countries, including France, the UK, Spain, and Italy, is growing considerably. The region is witnessing increased demand for protein powders and RTD beverages. Several sports nutrition product manufacturers are opting for new sources of plant-based and organic protein ingredients, such as spirulina microalgae, to differentiate themselves from their competitors in the sports nutrition market. The ingredients such as amino acids and creatine used in these sports' nutrition products target specific body functions, including weight loss, energy balance, and muscle repair. For instance, in November 2023, FrieslandCampina, a sports nutrition company, announced the launch of a new whey protein powder with protein ingredients catered to promote gut health and improve stamina, which would, in turn, support athletic performance.
With the growing demand for sports nutrition products, key players are taking various strategic initiatives to stand out from their competitors. Several manufacturers are launching innovative products. For instance, in 2024, the UK-based sports nutrition brand SCI-MX added a new clear whey protein isolate to its line-up of high-protein products. Moreover, several manufacturers in the sports nutrition market are engaged in collaborations with athletes to expand their customer base. For instance, in August 2023, ahead of the Paris 2024 Olympic Games, VOW Nutrition, a sports nutrition brand, collaborated with Team GB as the Official Nutrition Licensee. Several manufacturers are focusing on mergers & acquisitions to expand their product portfolio and strengthen their brand presence in the sports nutrition market. For instance, in May 2024, NUTRIVEND, a sports nutrition company, announced the acquisition of CSN Supplements Ltd. This strategic investment is expected to help the company expand its customer base and product portfolio in the sports nutrition market. Such strategic initiatives by key market players propel the Europe sports nutrition market growth.
The Europe sports nutrition market is driven by several favorable government initiatives and programs promoting engagement in sports and physical activities. The European Week of Sport is one of the major initiatives in this field. This allows sports organizations, enterprises, and experts from across the European Union (EU) to develop strategies to increase participation in sport-related activities; it also allows participants to celebrate sports in their communities. The increased number of athletes, fitness enthusiasts, and bodybuilders gives rise to an increased demand for sports nutrition products to enhance their muscle endurance and improve energy efficiency.
Various governments are supporting women's participation in sports activities, allowing the key players to expand their consumer base to women. In Germany, women's football is one of the fastest-growing sports, with more women playing club football. In addition, the government of the UK is supporting women athletes by launching a new sports strategy to get 1.25 million active women athletes in the country by 2030. Sports nutrition companies can potentially increase their customer base by targeting women athletes looking to increase their protein intake and enhance energy and performance. These companies can launch sports nutrition products specifically tailored to women's requirements.
Key segments that contributed to the derivation of the Europe sports nutrition market analysis are product type and distribution channel.
The scope of the Europe sports nutrition market report is mainly divided into Germany, France, Italy, Spain, the UK, Romania, Hungary, and the Rest of Europe. Romania is expected to record the highest CAGR during the forecast period. The increasing number of fitness enthusiasts is driving the sports nutrition market growth in Romania. In the Romania health & fitness market, there is an increased demand for premium health & fitness clubs, accompanied by a higher willingness to pay. The healthy lifestyle trend is an increasingly influential factor when it comes to leisure activities and personal time. This offers an opportunity for market players to expand their product offerings and fulfill consumer needs. In addition, favorable government initiatives are fueling the market growth in the country. The Romanian Football Federation aims to increase the number of footballers across the nation. Furthermore, market players are focusing on various strategic activities, such as partnerships, new product launches, and others to stay competitive in the market. For instance, in 2024, DY Nutrition Global entered into a strategic partnership with Vitema Pharmaceuticals, one of the modern GMP-certified manufacturing facilities in Romania, for the production of dietary supplements at the highest quality standards. Such developments are further expected to positively influence the market growth in the country.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 5.32 Billion |
| Market Size by 2031 | US$ 10.79 Billion |
| Global CAGR (2023 - 2031) | 9.3% |
| Historical Data | 2021-2022 |
| Forecast period | 2023-2031 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | Europe
|
| Market leaders and key company profiles |
The Europe sports nutrition market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the market are listed below:
The "Europe Sports Nutrition Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Europe Sports Nutrition Market
Preference for sports nutrition products with vegan and organic claims is expected to emerge as a future trend in the market during the forecast period.
Rising engagement of consumers in physical fitness activities and increasing strategic initiatives by key players drive the market growth.
The market is expected to register a CAGR of 9.3% during 2023–2031.
Glanbia plc; NOW Foods; Garden of Life; PepsiCo Inc.; Quest Nutrition LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements, Inc.; and Herbalife Nutrition Ltd. are among the key players operating in the market.