The eyelash adhesives market size is projected to reach US$ 2.97 billion by 2031 from US$ 2.08 billion in 2023. The market is expected to register a CAGR of 4.6% during 2023–2031. Rising demand for nontoxic eyelash adhesives is likely to become a key trend in the market during the forecast period.
Rising demand for eyelash extensions and growing influence of social media are among the major factors driving the growth of the eyelash adhesives market. In addition, the increasing sales of beauty products through online sales channels are expected to present several opportunities for the market to create innovative products, grow, and meet evolving needs.
Eyelash adhesive is a specialized glue that attaches false eyelashes or individual eyelash extensions to natural eyelashes or eyelids. These adhesives are formulated to offer a secure and long-lasting bond. They are available in various forms, including clear and black options, and are designed to be waterproof and quick-drying.
Marketing strategies such as brand endorsement by celebrities and social media influencers help in leveraging the credibility and reach of well-known influencers and celebrities to boost brand awareness, drive sales, and create a strong market presence. As celebrities and influencers have a large follower base, they provide brands with extensive visibility. Effective direct endorsements, collaborations, and brand ambassadors of eyelash adhesive brands help boost sales and differentiate a brand from competitors. Social media and influencer marketing are driving Gen Z adults to gain insights into novel beauty trends. They take beauty inspiration from social media, whereas more than one-third of Gen Z population is influenced by television and influencers for beauty trends. In 2023, #lashextensions received 8.5 billion views on TikTok and is one of the significant eyelash treatments. In 2022, #AngelLashes trend witnessed 4.5 million views on TikTok. Thus, the growing influence of social media on the young generation drives the demand for eyelash extensions, which fuels the eyelash adhesives market growth.
The emergence of e-commerce has transformed the way people shop and purchase beauty products. The upsurging penetration of smartphones and the internet, increasing purchasing power of consumers, quick access to emerging technologies, and convenience provided by online retail shopping platforms are among the major factors bolstering the e-commerce industry. According to the US Department of Commerce Retail Indicator Division, e-commerce sales reached US$ 870 billion in the US in 2021, up by 14.2% from 2020. As per the US Census Bureau of the Department of Commerce, the estimate of retail e-commerce sales in the US for the first quarter of 2024, adjusted for seasonal variation, was US$ 289.2 billion, an increase of 2.1% from the fourth quarter of 2023. With the rise in the e-commerce sector, the sales of beauty products from online platforms are also growing.
Key segments that contributed to the derivation of the eyelash adhesives market analysis are type and distribution channel.
The geographic scope of the eyelash adhesives market report is mainly divided into five regions—North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.
North America dominates the eyelash adhesives market. North America is one of the prominent regions comprising strong and developed economies such as the US, Canada, and Mexico. The eyelash adhesives market in North America is growing significantly owing to the rapidly expanding cosmetic industry and the emerging trend of wearing eye makeup among women in the region. The rising number of makeup studios, beauty clinics, and salons in the region owing to a growing trend of makeup among women also propels the regional market growth. Eye makeup product sales are rapidly growing in the US as compared to the sales of other cosmetic products.
Over the past few years, social media has been playing a key role in influencing the lifestyles of consumers. Many influencers on YouTube, Instagram, Pinterest, and other social media platforms upload video tutorials on makeup, especially eye makeup. This is one of the crucial factors driving the demand for eyelash extensions across the region. Additionally, the rising working women population has prominently contributed to the growing sales of cosmetic and beauty products. All these factors drive the demand for eyelash adhesives across North America. The presence of a significant number of key players such as H.B. Fuller Company, Gladgirl, True Glue, and Cartel Lash and Supply Co in countries, including the US and Canada, fuels the growth of the North America eyelash adhesives market.
The regional trends and factors influencing the Eyelash Adhesives Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Eyelash Adhesives Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 2.08 Billion |
| Market Size by 2031 | US$ 2.97 Billion |
| Global CAGR (2023 - 2031) | 4.6% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Eyelash Adhesives Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Eyelash Adhesives Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The eyelash adhesives market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A key recent development in the eyelash adhesives market is mentioned below:
The "Eyelash Adhesives Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Eyelash Adhesives Market
The eyelash adhesives market size is projected to reach US$ 2.97 billion by 2031.
Rising demand for eyelash extensions and growing influence of social media are major factors contributing to the growth of market.
Rising demand for nontoxic eyelash adhesives is likely to emerge as a key trend in the market in the future.
H.B. Fuller Company; Parson Adhesives, Inc.; Ex-Import Pty Ltd; True Glue; GladGirl Inc; DAEJIN CHEMICAL CO., LTD; CharmLash; Gollee Cosmetics Limited; Lost Artistry LTD.; B.O.B.I.; MACY CO., LTD; S&G; DeQi Handicraft Processing Co., Ltd.; Pingdu Sparkling Eyelashes Co., Ltd.; Qingdao Kiss Me Lash Co., Ltd.; DancingSwan Beauty (TsingTao) Co., Ltd; Zhongshan Bonnie Biotechnology Co., Ltd.; CLD Creative Lash Design; HUDA BEAUTY; and ESQIDO are a few of the key players operating in the eyelash adhesives market.
North America accounted for the largest share of the market in 2023.