The US is expected to be the largest and fastest-growing market for eyelashes enhancing agents, in North America. Eyelashes protect the eyes from debris and dust, which can cause infections and may obstruct vision. They grow and fall and are replaced naturally in ~6–10 weeks. Skin cancer, thyroid disorder, chemotherapy and radiation therapy, hormonal changes due to menopause, chronic stress, and nutritional deficiencies, among others, are the factors leading to the fall of eyelashes. Hence, people are opting for eyelash growth enhancers available in the market. Moreover, the eyelashes enhancing agents market is expected to witness growth due to growing cosmetic industry. Mexico is among the largest economies in North America. As per the Wisconsin Economic Development Corporation, in June 2018, the Mexican cosmetics market ranks 12th in the world and was worth US$ 9.75 billion; it was expected to reach US$ 14 billion by 2020, at CAGR of 7.7%. An increased preference for vegan, organic, and natural beauty products as well as growing market share of products for several skin tones and hair types are the key factors contributing to the growth of the cosmetics market in Mexico.
Eyelash enhancing agents are the products that are applied to the eyelashes to strengthen and improve their growth. An eyelash enhancer offers functions such as conditioning and moisturizing. These products generally consist of ingredients such as peptides and amino acids that can help new lashes to grow and lengthen and add density to your natural lashes of a person.
Increase in the adoption of smartphones and the high penetration of internet are contributing to the proliferation of the e-commerce industry across North America. Online selling platforms make products easily accessible. This also compels the eyelashes enhancing agent providers to bring their products on online selling channels, which would allow them to expand their respective customer bases. These materials and tools are delivered at the doorsteps. Moreover, e-commerce platforms enable consumers to compare specifications and prices of different product brands. Furthermore, the ongoing COVID-19 pandemic is compelling consumers to stay indoors. With the do-it-yourself (DIY) concept, people are taking care of their personal hygiene, including health of eyes and eyelashes, on their own. As a result, the use of online shopping for both essential and nonessential goods, such as eyelashes enhancing agents, has increased amid the COVID-19 pandemic. Further, the online channels for beauty products reported the growth of 5.6% in the US in 2020, whereas the growth of the offline channels contracted by 1.2%. Therefore, the increasing availability and purchase of eyelashes enhancing agents on e-commerce platforms is boosting the eyelashes enhancing agents market growth.
Based on the type, the eyelashes enhancing agents market is segmented into curling, lengthening, volumizing, and others. The lengthening segment held the largest share of the eyelashes enhancing agents market in 2021.
The eyelashes enhancing agents market players adopt organic strategies such as product launch and expansion to expand their footprint and product portfolio worldwide and meet the growing demand. The developments done by the companies in the eyelashes enhancing agents market have been characterized as organic and inorganic developments. Various companies are focusing on organic strategies such as product launch and expansion. Inorganic growth strategies witnessed in the eyelashes enhancing agents market were partnerships and collaboration. These growth strategies have aided the eyelashes enhancing agents market players in the expansion of their business and enhance their geographic presence. Additionally, growth strategies such as acquisitions and partnerships helped in strengthening their customer base and increase the product portfolio. The companies have maximized their growth with several inorganic strategies to enhance the eyelashes enhancing agents market value and position in the eyelashes enhancing agents market. The organic developments hold 44.44% of the total strategic developments in the eyelashes enhancing agents market. Whereas the inorganic strategies helped by 55.56% for the growth of the companies.
The regional trends and factors influencing the Eyelashes Enhancing Agents Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Eyelashes Enhancing Agents Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 425.13 Million |
| Market Size by 2028 | US$ 593.29 Million |
| Global CAGR (2021 - 2028) | 4.9% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Eyelashes Enhancing Agents Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Eyelashes Enhancing Agents Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
As per type, the volumizing segment is accounted to grow at the CAGR of 5.7% in the market during the forecast period.
The eyelashes enhancing agents market majorly consists of the players such as Estée Lauder Inc.; AbbVie Inc.; Athena Cosmetics, Inc.; L'Oréal S.A.; Skin Research Laboratories; SkinGen International; Grande Cosmetics LLC; Ame Pure; Rapidlash; and Rodan & Fields among others.
The lengthening segment held the largest revenue share of 35.86% in 2021.
Eyelash enhancing agents are the products that are applied to the eyelashes to strengthen and improve their growth. An eyelash enhancer offers functions such as conditioning and moisturizing. These products generally consist of ingredients such as peptides and amino acids that can help new lashes to grow and lengthen and add density to your natural lashes of a person.