The Frozen Pizza Market size is projected to reach US$ 31 billion by 2031 from US$ 19 billion in 2023. The market is expected to register a CAGR of 6.5% in 2023–2031. Proliferation e-commerce and increasing demand form developing economies of are likely to remain key frozen pizza market trends.
Rising demand for convenience food products and strategic initiatives by key players in the market are major factors contributing to the growth of market. Further, increasing working women population and rising influence of western culture has contributed to the market growth.
Frozen pizza is a ready-to-eat pizza product that is pre-prepared, assembled, and then flash-frozen to preserve its freshness. It typically has a prebaked crust, sauce, cheese, and toppings. The demand for frozen pizza has surged during the forecast period owing to its convenience, longer shelf life, and changing consumer preferences. Increasing demand for convenience food products and surging prefoliation of online platforms attributed to the market growth. In addition, strategic initiatives made by key players, such as product launches, collaboration, and mergers, contribute to market growth.
The consumption of high-quality convenience food is increasing among the working population and teenagers. Convenience food, such as ready-to-eat products, saves consumers' time and efforts associated with ingredient shopping, meal preparation, and cooking. Further, the inclination toward convenience foods such as packaged products, including frozen pizza, has upsurged owing to busy lifestyles, increasing demand for on-the-go food products, and rapid urbanization. The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for convenience food. According to the US Department of Agriculture, consumer demand for convenience food has increased, becoming the American staple. Frozen pizza manufacturers are taking several strategic initiatives such as new product launches, production capacity scaleup, mergers and acquisitions, and collaborations to satisfy growing demands by customers and enhance their market position.
The demand for gluten-free claim among the frozen pizza market has upsurged significantly due to the increasing prevalence of gluten-related disorders and a broader health-conscious trend. According to Beyond Celiac, 1 in 133 Americans, or ~1% of the population, suffer from celiac disease in the US.
Key segments that contributed to the derivation of the frozen pizza market analysis are type, category and distribution channel.
The geographic scope of the frozen pizza market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
North America has dominated the Frozen Pizza Market. In North America, consumer preferences and dietary habits have evolved. Health-conscious consumers demand a frozen pizza with better-for-you ingredients, and gluten-free or plant-based toppings. The shift in consumer preferences has prompted manufacturers to innovate and offer a broader range of healthier frozen pizza choices, contributing to increased demand. In February 2021, HumanCo launched organic, grain-free frozen pizza bites.
The regional trends and factors influencing the Frozen Pizza Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Frozen Pizza Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ 20.24 Billion |
| Market Size by 2031 | US$ 31 Billion |
| Global CAGR (2025 - 2031) | 6.5% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Frozen Pizza Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Frozen Pizza Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The frozen pizza market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:
The “Frozen Pizza Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas: