The fruit snacks market size is projected to reach US$ 11.69 billion by 2031 from US$ 7.04 billion in 2023. The market is expected to register a CAGR of 6.5% in 2023–2031. The fruit snacks market is experiencing substantial growth driven by the increasing demand for healthy food and snack options. The developments in the fruit snack market are attributed to the rise of the health and wellness trend, leading to a preference for low-calorie and nutrient-rich snacks. The market is witnessing a surge in the demand for clean-label and natural fruit snacks and innovative flavor offerings. The convenience of fruit snacks and their availability in various retail channels further contribute to the market's expansion, making it a key area of interest for both consumers and manufacturers.
Fruit snacks are high in nutritional content, and offer several health benefits. The growing demand for guilt-free food and raising awareness for healthy eating habits. Evolving healthy food trends and the launch of fruit snacks as an ingredient are driving the demand for fruit snacks. According to the UK wholesaler Epicurium, the sales of healthy snacks grew by 39% in 2023, compared to 2022. The transition towards healthy eating has encouraged manufacturers are come up with high-quality and fine fruit snacks in the market. For e.g., Nutty Goodness, LLC offers Healthy Apple Chips made from organic fruit and nuts, free from preservatives, wheat, soy, or dairy, gluten, or any added sugars.
Fruit snacks are produced using real fruits and processed into several forms such as bars, gummies, rolls, peelers, coated fruits, and beverages, specifically to appeal target customer base. The snacks are manufactured using several fruits such as strawberry, raspberry, orange, pineapple, mango, and blends. Moreover, fruit-based snacks are also produced by adding fruits in beverages or dairy products such as yogurt, and smoothies. The addition of fruits helps in boosting the nutritional content of product, while enhancing its sensory profile. Minimally processed fruit snacks with high content of fruits have essential nutrients such as potassium, vitamins, magnesium, and fiber. The growing demand for on-the-go snacks and the global transition towards healthy eating is expected to fuel the market growth.
The convenience of fruit snacks acts as a significant driver in the market due to their portable packaging, catering to busy lifestyles and on-the-go consumption. Additionally, the ready availability of a variety of processed food products, including fruit snacks, provides quick and easily transportable options, meeting the rising demand for ready-to-eat snacks and convenience food products. Overall, the convenience of pre-packaged fruit snacks aligns with the modern consumer's need for quick, portable, and nutritious snack options, driving the demand for fruit snacks in the market.
An opportunity in the fruit snacks market lies in the increasing demand for clean-label and natural products. Consumers perceive natural products with healthfulness. According to Glanbia Nutritionals report, 40% of consumers perceive snacks containing no additives/preservatives as healthy snacks, whereas 33% consumers perceive natural ingredients/clean label as top attributes that makes food a healthy product. Additionally, the expanding market for fruit bars in developing countries, driven by changing consumer preferences, signifies further potential for market growth.
Key segments that contributed to the derivation of the fruit snacks market analysis are type, fruit family, and distribution channel.
The geographic scope of the Fruit Snacks Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
Asia Pacific held a significant market share in the fruit snacks market. The growing demand for convenient, novel food options and shifting consumer preferences have led to the expansion of fruit snacks market in the Asia Pacific. One of the key factors fueling the growth of the fruit snacks market in the Asia Pacific is the increasing influence of healthy and guilt-free food trends. The rising penetration of e-commerce across Asian countries has encouraged the key market players to enhance their online presence by selling fruit snacks through Amazon, Walmart, and individual brand websites. Thus, the rise in health awareness is expected to further boost the global fruit snacks market expansion in the coming years.
The regional trends and factors influencing the Fruit Snacks Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Fruit Snacks Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 7.04 Billion |
| Market Size by 2031 | US$ 11.69 Billion |
| Global CAGR (2023 - 2031) | 6.5% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Fruit Snacks Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Fruit Snacks Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The fruit snacks market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:
The “Fruit Snacks Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas: