Hair removal products such as creams, wax strips, razors & blades, epilators, wax, spray, gel, and other are used to remove hair on the human body. The global market is segmented on the basis of product type, end user, and distribution channel. The rising population and high consumer spending on grooming products, especially in males, propel the demand for hair removal products in different regions.
The global hair removal products market share for Asia Pacific was the largest in 2022. Based on country, the hair removal products market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The influence of social media, increase in population, and the rise in awareness of trending fashion and style statements are expected to boost the regional market during the forecast period. Therefore, major market players in the region focus on developing innovative and affordable hair removal products to meet customer requirements. Moreover, the adoption of various growth strategies such as partnerships, research and development, marketing campaigns, and acquisitions is expected to fuel the hair removal products market growth in the region in the coming years. In 2022, Koninklijke Philips NV launched ‘Wonder of You’ campaign to expand its self-health care segment in Asia.
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Hair Removal Products Market: Strategic Insights
Before the COVID-19 pandemic, the demand for hair removal products was mainly driven by high consumer spending on grooming products and rising demand for men’s hair removal products. However, several industries slowed down their operations in 2020 due to disruptions in value chains caused by the shutdown of national and international boundaries in response to the COVID-19 pandemic. The pandemic created a global health havoc that disrupted the functioning of all industries, including the consumer goods industry. The sales of different hair removal products declined due to the closure of salons. At the same time, there was an increase in traffic on e-commerce sites, and more consumers started buying products online. In 2021, the demand for hair removal products surged with the resumption of business activities and lifting of lockdown measures, which is expected to offer lucrative opportunities for the hair removal products market during the forecast period.
The rise in global promotional campaigns regarding personal hair removal products has shifted the customer perspective from salon styling to at-home personal care. Moreover, the frequency of facial shaving and undesired body hair removal is higher among men than women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. For instance, in 2019, Reckitt Benckiser Group plc launched the Veet hair removal cream range for men, featuring Veet Men Normal and Veet Men Sensitive. Moreover, various companies offer razor or hair removal kit subscriptions to customers, wherein, the company delivers hair removal kits to their doorstep on a regular interval specified by the customer. For instance, companies such as Harry's, Dollar Shave Club, and The Procter & Gamble Company offer hair removal subscription boxes. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market growth.
Based on product type, the global hair removal products market is segmented into creams, wax strips, razors & blades, epilators, and others. The razors & blades segment held the largest market share in 2022. Razors and blades are used to remove hair from the skin’s surface. This process does not involve the uprooting of hair. Hair removal with razors and blades is a convenient and time-saving method, and it also acts as an exfoliator to remove dead skin cells. Razors are available in various types such as cartridge razors, safety razors, and electric razors.
Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Oriflame Holding AG; GIGI; American International Inc.; Procter & Gamble; Koninklijke Philips N.V.; Sally Hansen; Si & D (Aust) (Pty) Ltd; and Revitol Corp Players are a few players operating in the hair removal products market. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as investments in research and development activities, new product launches, collaborations, and mergers & acquisitions.
By product type, the global hair removal products market is segmented into creams, wax strips, razors & blades, epilators, and others. Based on end user, the market is bifurcated into men and women. The global hair removal products market, based on distribution channel, is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others.
The regional trends and factors influencing the Hair Removal Products Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Hair Removal Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 9.6 Billion |
| Market Size by 2028 | US$ 12.79 Billion |
| Global CAGR (2022 - 2028) | 4.9% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Hair Removal Products Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Hair Removal Products Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The List of Companies - Hair Removal Products Market
The frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.
Manufacturers offer a diverse range of hair removal products for men, including electric shavers, smart beard trimmers, disposable razors, safety razors, hair removal creams, and blades. The frequency of facial hair removal or shaving is high in men, which is creating a demand for hair removal products. Moreover, men’s increased spending on personal grooming products and rising awareness regarding self-care and beard styling and looks are expected to drive the demand for hair removal products.
Wax strips, also known as cold wax strips, consist of a pre-waxed solution on a ready-to-use muslin or cellulose strip. Moreover, wax strips are affordable hair removal option, effective for removal of short hair and suitable for sensitive skin type. Wax strips are convenient and hassle-free hair removal products, available in a pre-cut standard-sized strip.
The major players operating in the global hair removal products market are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Oriflame Holding AG; GIGI; American International Inc.; Procter & Gamble; Koninklijke Philips N.V.; Sally Hansen; Si & D (Aust) (Pty) Ltd; and Revitol Corp among many others.
Hair removal products such as creams, wax strips, razors & blades, epilators, wax, spray, gel, and others are used to remove hair on the human body. Women prefer painless, convenient, and hassle-free hair removal products such as cold wax strips, epilators, or hair removal creams, depending on their skin type and application area. The rising working women population and increasing awareness about self-grooming among women drive the demand for hair removal products.