Hair towel wraps are widely used due to the various benefits that it provides while drying the hair. The materials used to produce hair towel wraps are natural and synthetic fibers. The hair towel wraps are lightweight and help in absorbing the water quickly.
In 2021, North America dominated the global hair towel wrap market. The increased prevalence of hair health-conscious consumers, the working women population, and an increased focus on haircare are primarily driving the hair towel wrap market across North America. Further, hair towel wrap manufacturers in North America are developing different varieties of hair wraps. For instance, AQUIS, a US-based manufacturer, recently developed COPPER SURE, a rapid dry hair wrap with antimicrobial features. This ultralight rapid dry hair wrap prevents the bacteria from entering while signature AQUITEX fabric reduces moisture for healthy, frizz-free, and shiny hair. Several market players are also planning to spend more on marketing activities to raise consumer awareness of this product, which will provide growth opportunities for the market.
In recent years, a rise in the development of innovative hair towel wrap products from various manufacturers has led to increased growth opportunities for the hair towel wrap market. Consumers are increasingly demanding hair towel wraps made of materials such as microfibers, owing to increased awareness about the benefits offered by these fibers. Hence, manufacturers are focusing on developing delicate and compact towel wraps using materials such as mulberry silk, satin, and microfibers. Further, various manufacturers in the market are engaged in adopting various new technologies such as copper-infused technology to offer additional benefits. The copper-infused hair towel wrap offers a broad spectrum of antimicrobial properties, which help the hair to stay fresher and longer than ordinary hair towel wraps. Moreover, companies are moving toward sustainability and making bamboo hair towel wraps, which are more efficient than regular hair towel wraps and attract environment-friendly conscious consumers.
Based on material type, the market is bifurcated into natural fiber and synthetic fiber. In 2021, the synthetic fiber segment held the largest market share of the market. Hair towel wraps made from synthetic fibers are long-lasting compared to hair towel wraps made from natural fiber. Synthetic fibers are created by extruding fiber-forming materials through spinnerets, which results in the formation of a fiber. These fibers are more durable than most natural fibers and can readily absorb different dyes.
Kitsch LLC; Aquis Hair Sciences Inc.; The Natural Sea Sponge Company Ltd.; Supernova Pte., Ltd.; Silke London; Bouclème Ltd.; Turbie Twist LP; The Perfect Hair Care Holding Corporation; Evolatree; Curly Girl; The Bath Accessories Company; VOLO Beauty are a few key players operating in the hair towel wrap market. The major players adopt strategies such as mergers and acquisitions and product launches to expand their geographic presence and consumer base.
The regional trends and factors influencing the Hair Towel Wrap Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Hair Towel Wrap Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 315.56 Million |
| Market Size by 2028 | US$ 453.88 Million |
| Global CAGR (2022 - 2028) | 6.2% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Material Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Hair Towel Wrap Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Hair Towel Wrap Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The "Hair Towel Wrap Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global hair towel wrap market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The market is segmented into material type, distribution channel, and geography. Based on material type, the market is bifurcated into natural fiber and synthetic fiber. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the market is primarily segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. Further, North America dominated the market in 2021, and it is expected to register the highest CAGR during the forecast period. The growing number of consumers conscious about healthy hair and increased usage of hair towel wraps made from synthetic fibers are driving the market
Various benefits of hair towel wrap such as, moisture retention, frizz prevention, and water absorption are gaining consumer attention. Moreover, the increasing awareness about hair care and the rising number of spas and salons, and beauty parlors are propelling the growth of the hair towel wrap market during the forecast period.
North America is expected to be the fastest-growing region in the global hair towel wrap market. The increasing use of hair towel wraps among consumers in the U.S. and Canada is expected to drive the hair towel wrap market. Additionally, an increasing number of salons and spas, beauty parlors, and hair care clinics are propelling the growth of hair towel wrap market in North America.
Based on distribution channel, online retail is the fastest-growing segment. Increasing adoption of technology is allowing the online retail segment to be more efficient and reachable. Moreover, the growing number of online shoppers is expected to propel the growth of online retail segment.
In 2021, North America accounted for the largest share of the global hair towel wrap market. The major factor driving the demand for hair towel wraps in this region is the high awareness levels among the population on using the appropriate hair care products.
In 2021, the synthetic fiber segment accounted for the largest market share. The limited supply of natural fiber and beneficial characteristics of synthetic fiber such as strength, softness, and elasticity led to the dominance of the synthetic fiber segment of the hair towel wrap market in 2021.
The major players operating in the global hair towel wrap market are Kitsch LLC; Aquis Hair Sciences Inc.; The Natural Sea Sponge Company Ltd.; Supernova Pte., Ltd.; Silke London; Bouclème Ltd.; Turbie Twist LP; The Perfect Hair Care Holding Corporation; Evolatree; Curly Girl; The Bath Accessories Company; and VOLO Beauty.