Over the last few years, helicopters tourism is receiving high momentum across the world. In the past 5 years, the launch of new tourist destinations has brought about a new era in the global travel and tourism industry. With rise in the number of tourism operators, there has been an increased demand for aerial tours as well as for number of helicopters. Helicopters have been witnessing significant demand from the commercial customers apart from air ambulance and governmental carriers. In the recent years, the tourism through helicopters is soaring in different cities of developed countries as well as developing nations, which is bolstering the helicopter tourism market growth. Additionally, increase in commercial helicopter manufacturers across the world has resulted in increase in procurement of civilian helicopters for tourism. Coupling this fact with the increase in demand for aerial tourism is reflecting growth in helicopter tourism market. The reduction in tourism cost per hour in price-sensitive regions is anticipated to facilitate the market players in helicopter tourism market to witness growth in their annual sales, thereby, catalyzing the demand for helicopter tourism market. North America is the prominent region in the helicopter tourism market and the APAC region is anticipated to be the fastest-growing region in terms of CAGR during 2019–2027
In the North American countries, travel and tourism have emerged as the dominant tool for economic growth. Aerial tours are anticipated to be one of the most robust markets for the travel and tourism industry. Countries are focusing on generating revenues from both group and solo travel. Travel agencies and operators in North America have significant influence in shaping modern tourism activities. The US generates the majority of travel spending in North America. Digital advances have brought benefits for both travelers and travel operators in the region. Travelers can be benefited from aerial tour services companies that provide affordable and efficient services, which are customized according to needs and preferences. Technologies such as artificial intelligence and the Internet of Things (IoT) play a significant role in travel and tourism market. With the help of artificial intelligence, providers can connect with travelers before and during their trips. A mobile assistant integrated with AI helps travelers with their journey. In addition, the use of digital payments or instant payments can help organizations make the payments securely. Hence, the implementation of such technologies provide a great potential for aerial tour service providers to grow in the market.
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Helicopter tourism Market: Strategic Insights
The COVID-19 pandemic has been affecting every business globally since December 2019. The continuous growth in the number of virus-infected patients compelled governments to put a restriction on transportation of goods and humans’ movement. The tourism sector witnessed severe losses due to travelling restrictions imposed by several country’s government across the world, which led drastic fall in number of visitors at tourist places. According to latest situation report from the World Health Organization (WHO), the major tourism countries such as the US, Spain, Italy, France, Germany, the UK, Russia, Turkey, Brazil, India, and China are some of the worst affected due to COVID-19 outbreak. Additionally, the social or physical distancing measures imposed by governments have put limitations on the social gathering at tourist destinations. These adversities led to the reduction in the business volume of helicopter tourism market.
Sightseeing with the help of helicopters are rapidly gaining interest among the population as it offers an innovative way for exploring a scenic attraction or a vacation spot. Owing to the maneuverability of helicopters in several directions, these rotorcrafts help the visitors in getting a closer view of scenic places including beaches, volcanoes, and mountain ranges. Further, the ease of booking these tours in combination with the hotel stays or as a part of meeting packages or conventions is driving the overall growth of the helicopter tourism market. Many scenic destinations, including Hong Kong Skyline, Iguazu Falls, Ellis Island, grand canyon, Hawaii, great barrier reef, Amalfi Coast, Mendenhall Glacier, Niagara Falls, Chicago’s skyline & streetscape, Victoria Falls, Rio’s electric beachfront town, Bays in San Francisco, Cape Town’s Durbanville Hills, Mount Everest, Seattle’s skyline, Sydney Opera House, New Zealand’s Fox Glacier, Canada’s Columbia Mountains, and Kenya’s Laikipia Plateau, are gaining an enormous interest among the tourist. Hence, this factor has driven the helicopter tourism market to a significant extent.
Based on tourism type, the Helicopter tourism market is segmented into general tourism and customized tourism. The customized tourism segment dominates the market. The major benefit of customized tours is the travelers have the chance to go anywhere and anytime. Further, these customized tours also guarantee the client a unique and exclusive experience. Likewise, the various helicopter tour service providers offer customized tours to their customers depending on their desire to travel.
Based on ownership type, the Helicopter tourism market is segmented into fractional ownership and charter service. The charter service segment dominated the market in 2020. Through fractional ownership helicopters, the customers purchase a share of a plane, rather than an entire helicopter. Fractional helicopters are professionally maintained and the owners of the helicopter pay a monthly maintenance and hourly operating fee. The fractional ownership saves repositioning or deadheading costs. Purchasing one-sixteenth to one-half ownership of the aircrafts offer adequate availability for several people.
The players operating in the helicopter tourism market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:
In 2020, HeliNY launched the NYC Harbor Experience departing from Linden, NJ just 45 minutes outside Manhattan.
In December 2020, Maverick Helicopters introduced two all-new Las Vegas and Red Rock Canyon sightseeing and aerial experiences, Neon & Nature and Neon & Nature Sunset. Travelers can witness the majestic Mojave Desert and fly over Red Rock Canyon in a luxury helicopter, followed by a one-of-a-kind, exclusive landing overlooking the Las Vegas Strip and the surrounding mountain landscape.
In August 2020, Papillon Grand Canyon Helicopters introduced two brand new, exclusive packages featuring a luxury dining experience and a fabulous night flight of the Las Vegas Strip. The plan starts at US$199 per person.
The regional trends and factors influencing the Helicopter tourism Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Helicopter tourism Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
Report Attribute | Details |
---|---|
Market size in 2020 | US$ 745 Million |
Market Size by 2028 | US$ 1,014.9 Million |
Global CAGR (2020 - 2028) | 4.4% |
Historical Data | 2018-2019 |
Forecast period | 2021-2028 |
Segments Covered |
By Tourism Type
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
The Helicopter tourism Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Helicopter tourism Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The List of Companies - Helicopter tourism Market
Presently, North America held the largest revenue share of global helicopter tourism market. In the North America region, travel and tourism have been observed as a crucial aspect for economic growth. In the North American countries, travel and tourism have emerged as the dominant tool for economic growth. Aerial tours are anticipated to be one of the most robust markets for the travel and tourism industry. Countries are focusing on generating revenues from both group and solo travel.
Rising growth in tourism industry paired with positive economic outlook, increasing interest towards aerial sightseeing, and increasing adoption of heli taxi service is driving the growth of the helicopter tourism market. The Heli-Taxi service reduces travelling time significantly that required to reach destination and offers a comfortable journey to elder age and physically challenged tourists. Thus, the Heli-Taxi service is gaining popularity across all regions and growing rapidly at tourist destinations worldwide.
Travel and tourism industry is one of the few industries that has undergone throughout the crisis, attaining sustained growth in the last few years. There is also a general consent in optimistic prospects for the near future. On the other hand, Tourism industry is playing a significant role in developing incoming destinations, as well as contributing to the GDP, creation of jobs, exports, and new ventures. Tourism sector can be classified into two types namely, general tourism and customized tourism. The customized tourism is booming across the globe and is leading the global helicopter tourism market in the current scenario.