Inflatable toys are highly elastic. However, they are more prone to get punctured due to edgy surfaces. Therefore, manufacturers of inflatable toys provide patches to cover the puncture areas. This makes inflatable toys reusable. Inflatable toys include inflatable pools, animals, balls, castles, play homes, etc. These products are portable and easy to store. Moreover, they are easy to install, making them suitable for residential applications. Inflatable toys are generally made of polyvinyl chloride. The rising demand for various innovative toys is projected to drive the growth of inflatable toys over the forecast period.
Toys play a crucial role in a child’s physical and cognitive development. They help in developing creativity and imagination among children. Over the past few years, inflatable toys, especially inflatable pools, and slides, have gained huge traction among children and parents. Children enjoy water play. Water plays activities also help improve children's coordination and physical fitness. Inflatable pools and slides are very affordable and easy to set up. Moreover, depending on the available area, they can be easily installed in small to medium spaces. Inflatable pools are portable and require very less care or maintenance. All these factors drive the popularity of inflatable pools and slides among parents and children.
The rising penetration of e-commerce platforms also provides strong growth potential to the inflatable toys market. People increasingly prefer online shopping websites to purchase inflatable toys due to the convenience of shopping a wide range of products at affordable prices remotely. Moreover, the availability of product descriptions, details, customer reviews, and ratings, and multiple payment channels elevate the customer shopping experience, resulting in more online sales of inflatable toys. Thus, the rising sales of inflatable toys through e-commerce websites such as Amazon.com, Walmart, the Home Depot, and direct-to-customer shopping sites of the manufacturers is expected to open immense growth opportunities in the inflatable toys market over the forthcoming period.
The “Global Inflatable Toys Market” is segmented based on end use, type, distribution channel, and geography. Based on end-use the market is categorized into commercial and residential. Based on type, the inflatable toys market is segmented into inflatable pools, inflatable animals, inflatable balls, and others. Based on distribution channel, the inflatable toys market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The inflatable toys market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)
Based on end use, the inflatable toys market is bifurcated into residential and commercial. Based on type, the market is segmented into inflatable pools, inflatable animals, inflatable balls, and others. Based on distribution channel, the inflatable toys market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment holds the significant share in the inflatable toys market and the online retail segment is expected to register significant growth over the forecast period. Specialty stores have a wide assortment of specific product categories with varied price ranges from cheaper to premium. Specialty stores are preferred shopping platforms for inflatable toys as people can access several brands of inflatable toys under one roof. Moreover, these stores have knowledgeable staff that assist customers in finding the right products. The availability of a wide range of products from different brands and cooperative staff increases customer satisfaction, resulting in increased sales of inflatable toys through specialty stores. These factors are significantly driving the segment’s growth, eventually driving the inflatable toy market.
Based on geography, the inflatable toys market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global inflatable toys market was dominated by North America which accounted for US$ 704.25 million in 2022. Asia Pacific is a second major contributor holding more than 30% share in the global market. Additionally, Europe is expected to grow considerably at a CAGR of 4.6% over the forecast period. The presence of several theme-based parks and water parks, including parks from vendors such as Cedar Fair Entertainment, SeaWorld Parks & Entertainment, Universal Parks & Resorts, and Walt Disney Parks and Resorts in countries in North America, will be the major factor fueling the growth of the inflatable toys market in this region. Furthermore, the increasing number of kindergartens and playschools in the region will subsequently lead to commercial usage of inflatable toys in North America. These factors are expected to boost the demand for inflatable toys among consumers in the region and are further anticipated to drive the market growth.
Various initiatives taken by the key players operating in the inflatable toys market are listed below:
The regional trends and factors influencing the Inflatable Toys Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Inflatable Toys Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1.98 Billion |
| Market Size by 2028 | US$ 2.58 Billion |
| Global CAGR (2021 - 2028) | 3.9% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By End Use
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Inflatable Toys Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Inflatable Toys Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in sales of their products in 2020. Due to the pandemic-induced economic recession, consumers became more cautious and selective in their purchasing decisions. Consumers significantly reduced nonessential purchases due to lower incomes and uncertain earning prospects, especially in developing regions. Due to travel bans and border restrictions, recreational activities reduced dramatically, which hampered the sales of various inflatable toys.
Many manufacturers of inflatable toys faced declining profits due to reduced consumer demand during the initial phase of the pandemic. However, by the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations, including lockdowns and travel bans. All these factors positively impacted the growth of the inflatable toys market across different regions.
Some of the prominent players operating in the global inflatable toys market include Intex Recreation Corp.; Bestway Inflatables & Material Corp.; Happy Inflatable Co. Ltd; LIttle Tikes; General Inflatables; Joyin; Omega Inflatables Factory; HearthSong; Waddle & Friends, Inc.; Jet Creations Inc.; among others. These players offer inflatable toys with innovative features to attract a large number of consumers.
Based on type, an inflatable animal is the fastest-growing segment. The inflatable animals look realistic and cartoonish in appearance, which attracts children.
The rising popularity of inflatable toys among children and the increasing demand for inflatable toys in preschools and kindergartens are some of the key driving factors for the inflatable toys market.
North America accounted for the largest share of the global inflatable toys market due to the product's widespread acceptability across the region, particularly for outdoor recreational activities. Also, parents in these regions largely spend on entertainment products such as inflatable slides, pools, playhouses, and inflatable animals for their kids.
The major players operating in the global inflatable toys market are Intex Recreation Corp.; Bestway Inflatables & Material Corp.; Happy Inflatable Co. Ltd; Little Tikes; General Inflatables; Joyin; Omega Inflatables Factory; HearthSong; Waddle & Friends, Inc.; Jet Creations Inc.; among others
Based on the end-use, the residential segment accounted for the largest revenue share due increasing preference among the parents for lightweight inflatable toys for kids. Also, the product is cost-effective and provides a safe environment for kids while playing which attracts the demand from parents.
The development of sustainable and nontoxic inflatable toys can provide potential growth opportunities for the inflatable toys market in the coming years.