Manuka honey is made from the nectar of the manuka tree and is only produced in Australia and New Zealand. The key active ingredient in Manuka honey is methylglyoxal. This is an antibacterial organic compound that can be used for both medicine and everyday health benefits. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey.
The manuka honey market in North America is expected to grow at the highest CAGR during the forecast period. Rapid growth in the snacking needs of children and the surge in the consumption of nutrient enriched food is fueling the growth of manuka honey market in North America. The manuka honey is used for making snacking bars whose recipes are provided by the companies. For instance, Comvita offers sweet & salty manuka magic bars recipe. The US is a major market for manuka honey in the North America region, followed by Canada and Mexico. The increase in consumer focus for maintaining fitness and regulating the body weight leads to the increasing demand for natural food products, which propels the growth of the manuka honey market. The presence of modern retail outlets such as supermarket & hypermarket in the US and Canada favors the market for manuka honey in these countries.
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Manuka Honey Market: Strategic Insights
As of March 2021, the US, Brazil, India, Russia, Spain, and the UK are among the worst-affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverage industries are one of the significant sectors suffering from severe disruptions such as supply chain breaks, shutdown of production plants, etc., because of this outbreak. Asian countries are the global hub of food and beverage, and they are among the largest raw material suppliers for various industries. The shutdown of various plants and factories in these countries are affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia, and North America are suppressing the business collaboration and partnership opportunities. Thus, these factors have been restraining the growth of the food and beverage industry, and othermarkets related to this industry.
Researchers and pharmacists worldwide are working to discover the potentials of manuka honey in pharmaceutical formulations due to the improved functionalities and applicability of manuka honey. The importance of organic products has been understood in the wake of alarming health issues coupled with rising consciousness about organic certifications and preference for high-quality products. The antibacterial properties of manuka honey make it a perfect component for medicines. Moreover, it is used as a natural ointment for all kinds of injuries and has been recognized as a go-to virus fighter in an age of resistance to traditional antibiotics. Manuka honey medicinal products are available in the form of tubes, tablets, capsules, soft gels, and gummies, among others. These medicinal products can treat various health-related issues, such as prevention from acne, sinus, sore throat, and treatment of a broad spectrum of surgical and chronic wounds. Other advantages of manuka honey include clearing infections, clearing up blemishes on skin, helping heal cuts and scrapes, easing stomach aches, boosting the immune system, providing energy, and improving digestion.
The manuka honey is possibly the most stimulating medical-grade products used in hospitals to skin infections and heal wounds, mainly those non-responsive to standard treatments such as bacteria that are resilient to antibiotics. Rising antibiotic resistance is currently one of the world's most prevailing human health issues. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey. Therefore, the robust application of manuka honey in almost all health conditions coupled with increasing consumer preference for honey to achieve an active and disease-free life, is anticipated to propel the demand for manuka honey in the medical industry in the coming years.
Based on nature, the manuka honey market has been segmented into organic and conventional. The conventional segment accounted for a larger market share in 2019, and the organic segment is expected to register a higher CAGR in the market during the forecast period. Organic farming is the technique that involves the production of manuka honey without the use of artificial fertilizers, pesticides, or growth regulators on the agricultural land. The organic manuka honey contains an organic molecule called Methylglyoxal (MG), which is an antibacterial component. The manuka honey boosts the immune system by enhancing resistance to common infections and promoting mild burns or wounds and sore throat. The rate of organic farming of manuka honey has increased with the increase in cultivation area and the rising support from processing company. The major factor influencing the growers to adopt organic agriculture is the growing preference toward organic and healthy produce. The increasing demand of consumers for organic manuka honey has motivated the companies and the cultivators to promote organic farming, thus driving the segment growth.
Based on type, the manuka honey market has been segmented into UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm). The UMF 15+/MGO 514 mg/kg (ppm) segment accounted for a larger market share in 2019, and the UMF 20+/MGO 829 mg/kg (ppm) segment is expected to register the highest CAGR in the market during the forecast period. UMF 15+/MGO 514 mg/kg (ppm) manuka honey contains minimum of 514 mg/kg MGO (methylglyoxal) levels. It is a premium pure manuka honey that offers top-range effectiveness. The high UMF level of manuka concentration provides UMF 15+/MGO 514 mg/kg (ppm) manuka honey an herbaceous flavour and dark colour. The manufacturers are offering UMF 15+/MGO 514 mg/kg (ppm) manuka honey, which is entirely unpasteurized and non-GMO. Also, they avoid excess heat-treating, which can damage the UMF levels and the quality of honey. The availability of unpasteurized and non-GMO UMF 15+/MGO 514 mg/kg (ppm) manuka honey with zero additives or preservatives is increasing the popularity of UMF 15+/MGO 514 mg/kg (ppm) manuka honey among the consumers, thereby driving the segment growth.
Based on distribution channel, the manuka honey market has been segmented into supermarkets/hypermarkets, convenience stores, online stores, and others. The supermarkets/hypermarkets segment accounted for the largest market share in 2019, and the online segment is expected to register the highest CAGR in the market during the forecast period. The sales of manuka honey in supermarkets/hypermarkets are increasing owing to the increasing footfall at these places, especially from the middle-class buyers. High footfall in supermarkets/hypermarkets makes it easy for the manufacturers to target their customer base. Also, the wide availability of manuka honey products from various brands has encouraged customers to buy manuka honeys from supermarkets/hypermarkets.
The players operating in the manuka honey market include Arataki Honey, Capilano Honey Ltd., COMVITA, Kirksbees Honey, Manuka Health, Midland Holdings, and Oha Honey. The key companies implement the mergers and acquisitions, and research and development strategies to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.
The regional trends and factors influencing the Manuka Honey Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Manuka Honey Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2019 | US$ 741.69 Million |
| Market Size by 2028 | US$ 1,238.15 Million |
| Global CAGR (2019 - 2028) | 5.9% |
| Historical Data | 2017-2018 |
| Forecast period | 2020-2028 |
| Segments Covered |
By Nature
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Manuka Honey Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Manuka Honey Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The List of Companies - Manuka Honey Market
Among the segments of type, 15+/MGO 514 mg/kg (ppm) segment has led the market in 2019. UMF 15+/MGO 514 mg/kg (ppm) manuka honey contains minimum of 514 mg/kg MGO (methylglyoxal) levels. It is a premium pure manuka honey that offers top-range effectiveness. The high UMF level of manuka concentration provides UMF 15+/MGO 514 mg/kg (ppm) manuka honey an herbaceous flavour and dark colour. The manufacturers are offering UMF 15+/MGO 514 mg/kg (ppm) manuka honey, which is entirely unpasteurized and non-GMO. Also, they avoid excess heat-treating, which can damage the UMF levels and the quality of honey. The availability of unpasteurized and non-GMO UMF 15+/MGO 514 mg/kg (ppm) manuka honey with zero additives or preservatives is increasing the popularity of UMF 15+/MGO 514 mg/kg (ppm) manuka honey among the consumers, thereby driving the segment growth.
The major players operating in the global hair extension market are Arataki Honey, Capilano Honey Ltd., COMVITA, Kirksbees Honey, Manuka Health, Midland Holdings and Oha Honey, and many others.
In 2019, the manuka honey market was predominant by Asia Pacific at the global level. The manuka honey industry in the countries of Asia Pacific has experienced a huge shift over the years. China and India are among the leading manuka honey consuming countries across Asia Pacific. Increasing health awareness amongst the consumers further bolsters the market growth. The rising demand for healthy food is one of the main reasons that supports the growth of manuka honey in Asia Pacific. Hectic lifestyles along with wellness concerns have changed the eating patterns of the people, which favors the growth of manuka honey market in the region.