The Mexico A2P SMS Market size was valued at US$ 1,231.5 million in 2024 and is expected to reach US$ 1,534.4 million by 2031. The market is estimated to record a CAGR of 3.3% from 2025 to 2031. The adoption of rich communication services is likely to be a key trend in the market.
The rising smartphone usage has enhanced the ability to deliver richer, more engaging content through application-to-person (A2P) messaging. Smartphones are capable of sending and receiving standard text messages and providing an enhanced experience with features such as multimedia attachments, app notifications, and even interactive content; this makes A2P SMS a viable and powerful tool for companies seeking to engage with customers directly, send notifications, and promote services. According to the 2023 National Survey on the Availability and Use of Information Technology in Homes, approximately 97 million Mexicans aged six and older are internet users, representing 81.2% of the population in that age group. The National Institute of Statistics and Geography (INEGI) collaborated with the Federal Telecommunications Institute (IFT) to compile this data, revealing an increase in internet usage, with 14 million more individuals gaining internet access between 2020 and 2023. The survey also highlights a significant urban-rural divide, as 85.5% of Mexicans in urban areas have an online presence, compared to 66% in rural areas. As more individuals, particularly in urban areas, gain access to mobile internet, businesses have greater opportunities to leverage A2P SMS for effective communications, marketing, and customer engagement. Thus, the rise in internet accessibility, especially in urban regions, drives the Mexico A2P SMS market growth.
Application-to-person (A2P) messaging (also known as business or enterprise SMS) is the automated process of sending mobile messages from a business application to a mobile user, typically for marketing or service purposes. It allows businesses to automate the delivery of large volumes of messages, such as two-factor authentication codes, emergency alerts, appointment reminders, and promotional content. Unlike manual SMS sending, A2P enables companies to communicate with a wide audience through automated systems efficiently. These messages are often sent via short codes, enhancing scalability and operational efficiency. A2P messaging is used for essential functions, including high-priority alerts such as package delivery notifications, anti-fraud warnings, emergency alerts, extreme weather updates, and appointment reminders.
The e-commerce sector in Mexico is growing significantly, positioning it as one of the fastest-expanding markets globally. Over recent years, this sector has become the second-largest online retail market in Latin America, following Brazil. According to the Mexican Association of Online Sales (AMVO), the country's e-commerce industry recorded an impressive 24.6% growth in 2023, surpassing US$ 44 billion in total sales. As more consumers are turning to e-commerce platforms and mobile apps for purchasing goods and services, businesses are leveraging A2P SMS to aid smooth customer interactions. A2P messaging plays a vital role in sending important notifications, such as order confirmations, shipping updates, and delivery alerts, ensuring that customers are kept informed throughout their purchase journey. A2P SMS is used for promotional purposes, allowing businesses to send targeted offers, discounts, and advertisements directly to customers' mobile devices. This approach helps businesses improve customer satisfaction, build brand loyalty, and drive sales in an increasingly mobile-driven retail environment in Mexico. Thus, the proliferation of the e-commerce industry fuels the Mexico A2P SMS market growth.
According to the Mexican Banking Commission, the country had 18,089 bank branches that employed 53,190 banking agents as of June 2024; these branches managed 87,363 accounts linked to mobile phones. The rapid adoption of fintech solutions—including digital wallets, savings accounts, and investment services provided by neobanks such as Albo, Klar, and Hey—has contributed to financial inclusion, especially among the younger, tech-savvy population and the unbanked and underbanked segments. This shift toward mobile banking has created a substantial demand for A2P SMS, which plays a crucial role in facilitating secure transactions, sending notifications for account activity, providing OTP (i.e., one-time passwords) for secure logins, and delivering updates on financial activities.
Key segments that contributed to the derivation of the Mexico A2P SMS Market analysis are type, application, business model, and vertical.
According to Mexico Business News and the Mexican Association of Online Sales, the country’s digital economy is undergoing significant transformation, driven by key trends such as the rapid expansion of e-commerce, the rise of fintech, and the increasing importance of digital payments. In 2023, Mexico led global e-commerce growth with a remarkable 24.6% increase in sales, primarily fueled by sectors such as fashion, electronics, and consumer goods. This growth was supported by the adoption of omnichannel retail strategies, which seamlessly blend online and offline shopping experiences. In line with this digital shift, Amazon announced a US$ 5 billion investment in Mexico in January 2025 to expand its cloud computing services and support the country’s ongoing digital transformation.
The regional trends and factors influencing the Mexico A2P SMS Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Mexico A2P SMS Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ 1,231.5 Million |
| Market Size by 2031 | US$ 1,534.4 Million |
| Global CAGR (2025 - 2031) | 3.3% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | Mexico
|
| Market leaders and key company profiles |
The Mexico A2P SMS Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Mexico A2P SMS Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The Mexico A2P SMS Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Mexico A2P SMS Market are listed below:
The "Mexico A2P SMS Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The market is expected to grow at a CAGR of 3.3% over the forecast period.
Twilio Inc, Sinch AB, Infobip Ltd, Telesign, and Clickatell are among the leading players in the Mexico A2P SMS Market.
The estimated value of the Mexico A2P SMS Market is expected to reach US$ 1,534.4 million by 2031.
The adoption of rich communication services is likely to be a key trend in the market.
The increase in penetration of mobile phones and proliferation of e-commerce fuels the Mexico A2P SMS Market growth.