Middle East and Africa Wheat Flour Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (All-Purpose Flour, Semolina and Durum Flour, Whole-Wheat Flour, Bread Flour, and Others), End User (Residential and Commercial), Application (Bread, Bakery Products, Noodles and Pasta, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, and Others)

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The wheat flour market in MEA is expected to reach US$ 12,429.74 million by 2027 from US$ 10,752.62 million in 2019 and is expected to grow at a CAGR of 2.1% from 2020 to 2027.

South Africa and Saudi Arabia are major economies in MEA. In 2019, South Africa contributed to the largest share in the MEA wheat flour market. The growth of the wheat flour market in this country is primarily attributed to the increasing demand for wheat flour based-products coupled with the rapid development and growth in food processing technology. Besides this, the surging demand for convenience food such as wheat bread, noodles, pasta, snacks and appetizers where wheat flour is used as a main ingredient has surged the demand for wheat flour market in the country. The development of new snacks products is projected to create new opportunities for the key players operating in the market over the forecast period.

Growing demand for convenience food products is the key driver for the growth of the wheat flour market. The demand for wheat flour is increasing due to growing consumer preference towards processed or convenience foods. Wheat flour is added as a vital ingredient in convenience food items such as bakery and confectionery products, snacks, and ready-to-eat foods to improve the texture and profile of the food product. Due to growing food &beverages industry and improving economic conditions, consumers in developed and developing countries in MEA are inclining more toward convenience foods.

Over the past few years, there is a noticeable increase in the consumption of ready-to-eat food and beverages owing to which the demand for convenience foods has increased significantly. Also, with the diversification of distribution channels, convenience foods have found a shelf in the retail outlets and supermarkets. Further, the change in working demographics and busy lifestyle are among the other factors promoting the demand for convenience food items. With the increase in the demand for convenience food items, the need for wheat flour is set to propel.

Currently, the rising demand for food is widely met by convenience foods across MEA. The urbanization of society has resulted in the prominence of convenience foods in the modern diet resulting in the market growth. The availability of organic wheat flour broadens their applications in bakery and confectionery, and other industries. Furthermore, the increase in population, coupled with rising economic standard; hike in disposable incomes; and diversification in food habits are surging the demand for convenience foods in MEA. To meet the increasing demands, companies are coming up with the improved quality of wheat flour and efficient distribution channels to serve the wider customer base.

However, COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Saudi Arabia has the largest COVID-19 cases in the Middle East and Africa region, and is followed by South Africa and UAE, among others. UAE was the first country in Middle East and Africa to report a confirmed case of coronavirus. Due to lockdown in Middle East and African countries, the fast food outlets, hotel and restaurants remain closed which led to the reduction in the retail sales of fast foods like burger, pasta & pizzas which has negatively impacted the market for wheat flour indirectly in the region.

MEA Wheat Flour Market Revenue and Forecast to 2027 (US$ Million)

MEA Wheat Flour Market Segmentation

MEA Wheat Flour Market, by Product Type

• All-Purpose Flour
• Bread Flour
• Semolina and Durum Flour
• Whole Wheat Flour
• Others

MEA Wheat Flour Market, by End User

• Residential
• Commercial

MEA Wheat Flour Market, by Application

• Bread
• Bakery Products
• Noodles and Pasta
• Others

MEA Wheat Flour Market, by Distribution Channel

• Super markets and Hyper markets
• Convenience Stores
• Online
• Others

MEA Wheat Flour Market, by Country

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

MEA Wheat Flour Market -Companies Mentioned

• Archer-Daniels-Midland Company
• Acarsan Holding
• General Mills Inc.
• George Weston Foods Limited
• KORFEZ Flour Group

Middle East and Africa Wheat Flour Report Scope

The List of Companies - Middle East and Africa Wheat Flour Market

1. Archer-Daniels-Midland Company
2. Acarsan Holding
3. General Mills Inc.
4. George Weston Foods Limited
5. KORFEZ Flour Group

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the MEA Wheat Flour Market.
• Highlights key business priorities in order to assist companies to realign their business strategies.
• The key findings and recommendations highlight crucial progressive industry trends in the MEA Wheat Flour Market, thereby allowing players across the value chain to develop effective long-term strategies.
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
• Scrutinize in-depth MEA market trends and outlook coupled with the factors driving the wheat flour market, as well as those hindering it.
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.