Digitalization is important in today's business environment amid the COVID-19 pandemic. Businesses adopt various strategies and solutions to keep their organization's information safe and secure while adopting digitalization. Mobile threat defense, or MTD, is a strategy that addresses malware attacks and cyber threats on mobile applications. As the reliance on mobile surfing grows compared to desktop browsing, the rise of data theft, hacking, and ransomware attacks in mobiles are increasing which further drives the need for MTD solutions. In addition to protecting mobile software, MTD also protects other parts of a mobile device, including saved data, apps, network traffic, and other personal data connected to users' mobile devices.
Many companies let workers use their gadgets for work to reduce costs and boost output. This is sometimes known as a "Bring Your Own Device" policy, or simply BYOD. The rising concept of BYOD is a major factor generating the need for mobile threat defense solutions.
Mobile threat defense (MTD) is an advanced protection solution for mobile devices against cyber threats. MTD solution is applied to devices, networks, and applications. Many organizations allow employees to use their mobile devices for work, which exposes their organization's critical information to risk. Therefore, organizations adopt security solutions to ensure mobile security for the business. MTD applications monitor for threats on mobile devices by checking operating system (OS) versions, firmware, system parameters, and device configurations to spot any anomalies and other vulnerabilities. These solutions continuously scan for suspicious activity, such as users gaining unauthorized entrance to the network through privilege escalation. Mobile users are exposed to all kinds of attacks, including phishing, malicious apps, and Man-in-the-Middle attacks. Mobile threat defense solutions supervise network traffic for suspicious activity. It also analyzes code and reverse engineer applications to spot grayware and malware.
The adoption of MTD solution increases the organization's confidence to adopt BYOD policy, thwart attacks before they become serious problems, access visibility into the mobile workforce's risk level, and secure the company's sensitive data regardless of where it sits. Thus, such benefits of these security solutions increase its demand and fuel the mobile threat defense market size.
The digital payments ecosystem has gained traction in recent years. The internet penetration and the rise in the usage of smartphones are a few of the prominent factors boosting the growth of digital payments. The online shopping and e-commerce sector has gained strong traction after the onset of the COVID-19 crisis, which has led to the growth of online financial transactions. According to the information by The World Bank in "Global Findex Database 2021," ~40% of adults in the developing economies, excluding China, made a digital merchant payment by phone, card, or the internet, and over one-third of adults in developing economies paid a utility bill directly from an account. These transactions were made for the first time after the onset of the pandemic. With this, the number of digital transactions has been growing year by year. According to Razorpay, online payments more than doubled in 2021, growing by 104% compared to 2020.
Similarly, ACI Worldwide claimed that over 70.3 billion real-time payment transactions were processed globally in 2020, a surge of 41% compared to 2019. The increasing adoption and preference for online transactions have exposed mobile devices to a higher risk of cyber threats. Thus, the MTD solution helps secure mobile banking and payments. It helps to protect individuals'/organizations' mobile devices against advanced phishing, device, network, and application cyber-attacks in real time. With the rise in the digital payments system, the need for security solutions has surged, propelling the mobile threat defense market growth.
The “Mobile Threat Defense Market analysis” has been performed by considering the following segments: operating system, enterprise size, industry vertical, and geography. Based on the operating system, the market is bifurcated into Android and iOS. Based on enterprise size, the market is segmented into large enterprises and SMEs. Based on end-user, the market is segmented into IT and telecom, BFSI, manufacturing, retail and e-commerce, government, and others.
The geographic scope of the Mobile Threat Defense Market report is mainly divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In terms of revenue, North America dominated the mobile threat defense market share in 2022, and Asia Pacific is expected to record the highest CAGR during the forecast period.
North America is one of the fastest-growing regions in terms of both technological innovations and the adoption of AI, blockchain, and other advanced technologies across all the major industry verticals. With the increasing penetration of digitization in various industries, MTD has become a fundamental component of business ecosystems, notably to bring security to mobile devices. The demand for mobile threat defense solutions in companies is increasing rapidly as these solutions allow businesses to provide endpoint security to mobile devices exposed to potential cyber threats. The North America mobile threat defense market share is primarily driven by rising demand from BFSI, IT and telecom, manufacturing, government, and other sectors, where mobile threat defense not only secures mobile software but also offers security to other components of a mobile device including network traffic, applications, stored data, and other personal information.
The Mobile Threat Defense Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. As per company press releases, key developments in the Mobile Threat Defense Market are mentioned below:
The regional trends and factors influencing the Mobile Threat Defense Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Mobile Threat Defense Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 2.5 Billion |
| Market Size by 2030 | US$ 14.4 Billion |
| Global CAGR (2022 - 2030) | 24.2% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered |
By Operating System
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Mobile Threat Defense Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Mobile Threat Defense Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The “Mobile Threat Defense Market Size and Forecast (2022-2030)” report provides a detailed analysis of the market covering below areas:
The List of Companies - Mobile Threat Defense Market
The North America held the largest market share in 2022, followed by Europe and Asia Pacific.
Asia Pacific is anticipated to grow with the highest CAGR over the forecast period 2023-2030.
Rise in digital payments, digitalization, and rising concerns over cyberattacks are the driving factors impacting the mobile threat defense market.
The key players, holding majority shares, in mobile threat defense market includes Cisco Systems, Inc.; Ivanti; SAP SE; Broadcom; AO Kaspersky Lab; Zimperium; SentinelOne; Micro Focus; Pradeo; and Check Point Software Technologies Ltd among others.
Integration of advanced technologies such as artificial intellegence is the future trends of the mobile threat defense market.
The mobile threat defense market was valued at US$ 2.5 billion in 2022 and is projected to reach US$ 14.4 billion by 2030; it is expected to grow at a CAGR of 24.2% during 2022–2030.