The multimodal AI market size is projected to reach US$ 10,550.20 million by 2031 from US$ 893.5 million in 2023. The market is expected to register a CAGR of 36.2% during 2023–2031. Continuous efforts made to improve the performance of self-driving cars are likely to continue as a key trend in the market.
Artificial intelligence (AI) has emerged as a game-changing technology for many sectors. The implementation of AI offers significant benefits in workplaces. Multimodal AI models are gaining significant traction in the flourishing AI market. The healthcare sector is one of the most significant benefactors of multimodal AI.
Google, Amazon, and Meta are leveraging the capabilities of AI models to improve their services by utilizing large data sets. These companies are investing heavily in the development and implementation of complex systems to improve their products and services. Services such as Siri, Alexa, and Google Assistant rely on multimodal AI models to evaluate user interactions in the form of speech and text for generating exact responses and learning behavioral patterns for subsequent interactions. These AI applications signify a new era of digital personal assistants that interact in increasingly humanlike ways.
Customers prefer individualized experiences when communicating with businesses, prompting organizations to pursue flawless customer experiences (CX) that distinguish them from the competition. As a result, they are opting for a multimodal user interface (MUI) to ensure spontaneous and intuitive user interactions. In response to evolving consumer preferences, UI/UX designers create practical, personalized, and human-centered user interfaces by combining various user inputs, including voice commands, gesture detection, touch interactions, and typing, to enable natural interactions. Moreover, the application of AI improves user experience (UX) by identifying demands and engagement patterns.
The use of multimodal AI allows businesses to harness multiple data sources, giving customers more personalized and targeted content. This, in turn, allows marketing teams to create highly tailored campaigns that include customer-specific suggestions and adverts. Moreover, multimodal AI can help produce more interactive and engaging content, aiding in interactive marketing, immersive product experiences, and multimedia-rich educational resources. Detailed analysis and decision-making processes powered by multimodal AI systems contribute to a more holistic grasp of the market landscape. Additionally, the technology is critical to breaking down language boundaries amid rapid-paced globalization. Businesses that process and understand information in several languages can efficiently interact with diverse audiences with different linguistic preferences. Thus, the rising demand for personalized experience propels the multimodal AI market
The media and entertainment industries are striving to meet the evolved consumer demands for personalized content as well as an unlimited selection of OTT and streaming services. Multimodal AI can create and understand content in multiple formats or modes, including text, graphics, audio, and video. It employs various AI techniques, including Natural Language Processing (NLP), Computer Vision, Speech Recognition, Machine Learning, and Large Language Models (LLMs), to process data in multiple forms and discover new features that emerge from the combination of data obtained from numerous sources. Multimodal AI simplifies different aspects, boosts prediction accuracy, improves resource utilization efficiencies, and delivers enhanced user experience. Media and entertainment organizations can profit greatly from multimodal AI technologies to streamline business processes. In 2024, Google revealed Veo, an AI-powered video generator, for creating videos longer than a minute. According to its claim, Veo can produce 1080p definition videos in a variety of cinematic and visual styles. The company also introduced Imagen 3, an update to its text-to-image generating model. Multimodal AI can record tones and render details in extended prompts, as well as interpret natural language and visual semantics. Thus, the expanding application of multimodal AI in the media and entertainment sector is creating ample opportunities in the multimodal AI market.
Key segments that contributed to the derivation of the multimodal AI market analysis are component, organization size, data type, and end use.
The geographic scope of the multimodal AI market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America. North America held a significant market share in 2023. The North America multimodal AI market is segmented into the US, Canada, and Mexico. The transportation and automotive industry is growing significantly in these countries. Automotive manufacturers are leveraging multimodal AI to enhance the safety, convenience, and driving experience of vehicle users. Multimodal AI processes data from cameras, LiDAR, radar, and other sensors to navigate roads, detect obstacles, and make real-time driving decisions. A few of the world's largest automotive companies have established various plants in North America to manufacture autonomous passenger cars, trucks, buses, and other off-highway vehicles. In April 2023, Mercedes became the first automaker to sell a car with advanced autonomous features in the US; the company claims the vehicle doesn't technically require drivers to pay close attention to the road. As of April 2023, Mercedes had 65 vehicles enabled with its Drive Pilot autonomous software for sale in California, and 1 of these was already sold. Mercedes vehicles equipped with Drive Pilot are also for sale in Nevada. Further, in March 2024, Waymo, an autonomous driving technology company, began testing its fully autonomous cars in Austin. Similarly, in July 2023, Volkswagen announced its plan to launch autonomous or self-driving vehicles for ride-hailing and goods delivery services in Austin, Texas, by 2026. Thus, such developments and launches of autonomous vehicles are propelling the demand for multimodal AI in the automotive and transportation industry in North America.
The regional trends and factors influencing the Multimodal AI Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Multimodal AI Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 893.5 Million |
| Market Size by 2031 | US$ 10,550.20 Million |
| Global CAGR (2023 - 2031) | 36.2% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Component
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Multimodal AI Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Multimodal AI Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The multimodal AI market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the multimodal AI market are listed below:
The "Multimodal AI Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Multimodal AI Market
The global multimodal AI market is expected to reach US$ 10,550.19 million by 2031.
The global multimodal AI market was estimated to be US$ 893.47 million in 2023 and is expected to grow at a CAGR of 36.2 % during the forecast period 2023 - 2030.
The key players holding majority shares in the global multimodal AI market are Amazon Web Services Inc.; International Business Machine Corp; NEC Corp; Microsoft Corp; and Alphabet Inc.
Rising demand for personalised user experience and surging application in healthcare sector are the major factors that propel the global multimodal AI market.
The incremental growth expected to be recorded for the global multimodal AI market during the forecast period is US$ 9656.72 million.
Ability to improve self-driving car performance, which is anticipated to play a significant role in the global multimodal AI market in the coming years.