The Non-Alcoholic Beer Market size is projected to reach US$ 64 billion by 2031 from US$ 35 billion in 2023. The market is expected to register a CAGR of 8.4% in 2023–2031. Expanding target demographics including athletes & social drinkers and surging demand from developing economies are likely to remain key non-alcoholic beer Market trends.
Over the past few years, awareness regarding health and nutrition has increased significantly. Due to hectic working schedules and busy lifestyles, people cannot concentrate on their health and fitness. This has led to various health issues such as diabetes, obesity, skin diseases, eye problems, heart diseases, and cancer. The growing prevalence of such diseases has increased health awareness among consumers. Consumers are increasingly spending on health-boosting products to reduce the risk of chronic diseases. According to the US Center for Medicare and Medicaid Services (CMS), healthcare spending in the US accounted for US$ 4.1 trillion, up by 9.7% from the previous year. People are increasingly spending on nutrient-enriched food and beverages to boost their health. This factor has created a massive demand for healthy beverages.
Non-alcoholic beer mimics the taste and appearance of traditional beer but significantly lower alcohol content. It is produced through a brewing process similar to regular beer, including the fermentation of malted beer, including the fermentation of malted barley, hops, water, and yeast. However, techniques like vacuum distillation or reserve osmosis remove most alcohol, leaving behind the beer's flavor and aroma. Shifting consumer preferences and adopting a health-conscious lifestyle contribute to the market's growth. Key players in the market are developing new products to cater to the growing consumer demand and expand its product portfolio. Further, the non-alcoholic beer market has seen innovation in flavor profiles and marketing strategies appealing to a diverse demographic, including athletes, pregnant women, and individuals looking to reduce alcohol consumption. These factors are expected to propel the market demand.
The rising popularity of functional and non-alcoholic beer has encouraged manufacturers to formulate products with the characteristics of both drinks. For instance, in 2022, Constellation Brands, Inc. launched Corona Sunbrew 0.0% with alcohol i.e., a non-alcoholic beer added with 30% of the daily value of Vitamin D per 330 mL serving in Canada.
Rising demand for healthy alternatives has resulted in key players in the market innovating their products to lunch products with different flavors. For instance, in September 2023, Polish brewer Warka collaborated with CANPACK to launch an alcohol-free canned beverage. Warka Energy 0.0% is a new subbrand that combines non-alcoholic beer with lemonade, natural caffeine, and ginseng extract. Such innovations have created opportunities for the non-alcoholic beer market.
Key segments that contributed to the derivation of the Non-alcoholic Beer Market analysis are product type, packaging type and distribution channel.
The geographic scope of the non-alcoholic beer market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
North America has dominated the non-alcoholic beer market. North America is a significant region for the non-alcoholic beer market due to the increasing number of individuals opting for healthier alternatives. According to the Bacardi Cocktail Trends report in January 2022, in partnership with The Future Laboratory, approximately 58% of consumers globally are shifting to non-alcoholic and Low Alcoholic Volume (ABV) cocktails and beverages. With consumers' expanding acceptance of the non-alcoholic category, manufacturers in the market are offering innovative products and have been modernizing the current product portfolio, which is likely to increase future growth. Asia Pacific is anticipated to grow with the highest CAGR in the coming years.
The regional trends and factors influencing the Non-Alcoholic Beer Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Non-Alcoholic Beer Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ 37.94 Billion |
| Market Size by 2031 | US$ 64 Billion |
| Global CAGR (2025 - 2031) | 8.4% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Non-Alcoholic Beer Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Non-Alcoholic Beer Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The non-alcoholic beer market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:
The “Non-alcoholic Beer Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas: