The parenting apps market size is projected to reach US$ 948.2 million by 2031 from US$ 512.0 million in 2023. The market is expected to register a CAGR of 8.01% during 2023–2031. The rising trend of e-learning is likely to remain a key trend in the market.
As the importance of early childhood development becomes more widely recognized, parenting apps are increasingly focusing on offering information and activities to help children learn and thrive. Educational apps that provide interactive games, language development exercises, and cognitive stimulation activities are in high demand among parents who want to foster their child's intellectual growth from a young age. Furthermore, apps that promote parent-child bonding through storytelling, music, and playing activities are increasing in popularity as families emphasize quality time together. Parenting Apps Market Overview
ParentApp is an app version of the Parenting for Lifelong Health for Parents and Teens (PLH for Teens) program, aimed at parents and caregivers of adolescents aged ten to seventeen. Every child requires caring, nutrition, loving care, good health, and a stimulating, safe environment that supports early learning. All parents require assistance and have millions of questions about how to help their children grow healthy and clever; parenting apps cater to all these.
The applications provide numerous options for engaging in fun interactions with youngsters through games that promote learning and growth. Parents will be able to select games that help children develop motor and socio-emotional skills, as well as language, communication, and cognitive abilities. This tool is simple to use and allows parents to track their child's progress toward meeting the milestones indicated for their age. It helps parents understand how to boost development through play. Further, Every day, the app recommends a daily game and an essay from a vast library of parenting advice authored by professionals, covering a wide range of themes, including infant weaning and early learning. All suggestions can easily be saved as favorites and shared with other parents or friends. Due to the above features, the dependency of of parents on parenting apps is increasing, which is driving the growth of the parenting apps market.
Data-driven parenting app provides personalized tips for each kid. Apps that provide individualized recommendations based on a child's age, developmental stage, and specific preferences are becoming increasingly popular among parents looking for tailored help and support on their parenting journey. The integration of artificial intelligence (AI) and machine learning technologies is transforming the parenting app environment, allowing for improved functionality and user experience. AI-powered capabilities such as predictive analytics, speech recognition, and natural language processing are being used to provide tailored insights, automate regular tasks, and provide real-time support to parents. From sleep-tracking algorithms to intelligent feeding schedules, parenting applications are becoming more intuitive, efficient, and user-friendly. Thus, data-driven parenting apps create opportunities for the growth of the market.
Key segments that contributed to the derivation of the parenting apps market analysis are operating system, end user and tracking type.
The geographic scope of the parenting apps market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America. North America is a technologically advanced region. The region is increasingly adopting various digital solutions. The parenting app enables parents to offer their children the best possible start in life. The software assists and advises parents through the many stages of their children's peak early development years, which range from birth to age six, due to which its being largely adopted in North America. Further, the Bebbo parenting app UNICEF and national partners is available across 15 countries in Europe and Central Asia.
The regional trends and factors influencing the Parenting Apps Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Parenting Apps Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 512.0 Million |
| Market Size by 2031 | US$ 948.2 Million |
| Global CAGR (2023 - 2031) | 8.01% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Operating System
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Parenting Apps Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Parenting Apps Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The parenting apps market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the parenting apps market are listed below:
(Source: AppClose, May 2024)
(Source: Talkspace, March 2022)
The “Parenting Apps Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
The market is expected to register a CAGR of 8.01% during 2023–2031.
The global parenting apps market is expected to reach US$ 948.2 million by 2031.
The rising trend of e-learning to play a significant role in the global parenting apps market in the coming years.
The leading players operating in the global parenting apps market are AppClose, Inc., Baby Connect (Seacloud Software), Blub Blub Inc., Kinedu, Med Art Studios (Sprout Baby), Parent Cue, Peanut, Playfully LLC, Human Improvement Project LLC, and Winnie, Inc.
Growing dependency on parenting apps for parenting and child-related information is the major factors that propel the global parenting apps market.
North America region dominated the parenting apps market in 2023.