Personal lubricants refer to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain, and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.The report offers an in-depth analysis of the personal lubricants market, emphasizing on market trends, technological advancements, market dynamics, and competitive landscape (involving major market players across the world). It also includes the impact of the COVID-19 pandemic on the market across all the regions. The personal lubricants market, by region, is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South and Central America (SAM). North America held the largest market share in 2021. The growth of the market in North America is attributed to positive attitude toward the utilization of personal lubricants among men and women, increasing number of online retails, and rising number of innovative product launches. Moreover, rising spending by sex technology companies is likely to fuel the North America personal lubricants market growth during the forecast period.
Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths in different parts of the world. The incidence of sexual activities is higher among the youngsters in the school and colleges teens. For instance, as per National Youth Risk Behavior Survey, 2019, in the US, about 38% of students had sexual intercourse during their high school years. Hence, teens need to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS Thus the increasing awareness among the users through sex education and different websites about the associated products. As per HIV.gov, it is estimated that approximately 1.5 million people worldwide will acquire AIDS in 2020. In 2019, about 34,800 new HIV infections occurred in the US.
People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers as well as available on educational websites. Moreover, easy availability of information and promotions of sex-related products such as personal lubricants, condoms, and sex toys through various marketing tools such as electronic media, displays, and stores are expected to drive the market. These types of products are readily available through physical and online stores at reasonable prices. People tend to use these products to satisfy their needs. Moreover, medical practitioners recommend personal lubricants as part of the treatment for sexual issues. Thus, rising use of pleasure products to reduce discomfort during sexual activities are expected to support the market growth.
The global personal lubricants market, based on lubricant type, is segmented into water-based, silicone-based, and oil-based. The water-based segment held the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR of 11.5% during the forecast period due to their incumbent usage, high volume consumption, and product innovation.
The global personal lubricants market, based on distribution channel, is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment held the largest share of the market. The same segment is expected to register the highest CAGR of 11.2% from 2021 to 2028.
The personal lubricants market players adopt organic strategies, such as product launch and expansion, to expand their footprint and product portfolio worldwide as well as to meet the growing demand.
The regional trends and factors influencing the Personal Lubricants Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Personal Lubricants Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1.42 Billion |
| Market Size by 2028 | US$ 2.93 Billion |
| Global CAGR (2021 - 2028) | 10.9% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Lubricant Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Personal Lubricants Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Personal Lubricants Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
Lovehoney Group Ltd. and Mayer Laboratories, Inc.are the key players in the Personal Lubricants market
Water-based segment market provides the most opportunity for growth
The Personal Lubricants market is anticipated to grow around 11.4% CAGR amid the forecast period 2021-2028.
North America held highest market share in 2021.
Key factors that are driving growth of the market are availability of products in multiple varieties, rise in awareness about sex-related products. However, disadvantages of personal lubricants and availability of alternative products is expected to restrict the market growth during the forecast period.
Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.