Pet grooming refers to the maintenance of well-being and health of animals. Basic pet grooming products include shampoos & conditioners for bathing, clippers & scissors for nail clipping and trimming, and combs & brushes for hair cleaning. Other products include toothpaste to brush and massage oils for different pet bodies. The pet grooming products market is one of the smallest but most established markets with consistent financial growth over the past decade.
In 2020, Europe accounted for the largest portion of the global pet grooming products market share. According to WZF GmbH, organizer of the Interzoo pet trade fair, in 2020, 47% of German households included a pet. A vast population has developed the habit of owning pets due to the nuclear family structure and changing lifestyle. People are becoming increasingly concerned about their pets' health and well-being. For pet owners, a litany of health conditions has emerged as a big concern. The rising demand for pet grooming products can be related to an increase in pet ownership and increased consumer awareness of pet well-being, which has significantly contributed to the pet grooming products market growth.
The shutdown of manufacturing units, difficulty in the procurement of raw materials, restriction on logistics had a negative impact on the pet grooming products market growth from a supply perspective. However, there has been an increase in the pet adoption rate during the COVID-19 pandemic which is having a positive impact on the pet grooming products market growth. According to the World Economic Forum, there was an increase in Google searches for pets including dog and cat adoption during the early phases of the pandemic. There was a 250% increase in global searches by would-be pet owners during April and May 2020, compared to the same period in 2019. Along with this, the shutdown of pet grooming facilities has led to an increase in Do-it-yourself (DIV) activities which led to the pet parents familiarizing themselves with at-home pet grooming during the lockdown.
There has been an increase in the rate of pet ownership across the world which has led to increased demand for pet grooming products. Regions such as North America, Europe, are seeing an increased number of pet adoptions which is making these regions a favorable market for pet grooming products. Factors such as life stage (single vs. couples), size of household, and the income of the consumers may contribute to the increased prevalence of pet ownership amongst the population. According to the American Pet Product Association (APPA) National Pet Owners Survey, 70% of US households own a pet, which equates to 90.5 million homes.
Based on pet type, the global pet grooming products market has been segmented into dogs, cats, others. The dog segment held the largest share of the global pet grooming products market in 2020. According to Sosland Publishing Company’s report, in Europe, Russia has the highest dog population of 17.1 million, followed by Germany with 10.7 million dogs and the UK with 8.5 million dogs. Ancol Pet Products Limited Company manufactured various grooming products for dogs, such as comb, brush, nail clipper, slicker brush, palm pad, tick tool, grooming glove, massage pad, wipes, and scissors.
A few of the key players operating in the global pet grooming products market include Ancol Pet Products Limited; Beaphar; Wahl Clipper; The Hartz Mountain Corporation; Johnson’s Veterinary Products Ltd; Earthwhile Endeavors, Inc.; Coastal Pet Products Inc; Nexderma; Glo-Marr Pet Products; and Resco Pet Products. Players operating in the market are highly focused on the development of high-quality and innovative product offerings to fulfill the customer’s requirements.
The regional trends and factors influencing the Pet Grooming Products Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Pet Grooming Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 16.1 Billion |
| Market Size by 2028 | US$ 28.22 Billion |
| Global CAGR (2021 - 2028) | 8.3% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Pet Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Pet Grooming Products Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Pet Grooming Products Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
In 2020, the specialty stores segment accounted for the largest market share. Specialty stores focus on the specific product category and have deep product assortments. These stores provide a personalized shopping experience and a positive retail environment to the customers. For the pet grooming products, specialty stores are expected to maintain their market prominence amongst other distribution channels due to the availability of specific products under one roof, pleasant store atmosphere, and presence of skilled store staff that helps the customer choose the right product for their pets.
In 2020, shampoos & conditioners held the largest market share in the global pet grooming products market. There are numerous benefits of using good-quality pet shampoos and conditioners. These help to remove the germs and the insects that latch onto the dog’s skin and coat. To give a clean and brilliant coat, they eliminate all unwanted germs as well as harmful fleas and ticks.
Amongst the different distribution channels, online retail is the fastest-growing segment within the global pet grooming products market. E-commerce platforms offer a wide range of products of various categories to customers across the globe. Consumers can purchase the product of their choice at the comfort of their homes or offices. Online retail is the fastest-growing distribution channel for the pet grooming products market owing to factors such as ease of accessibility, availability of a wide range of products, the convenience offered by these channels in terms of delivery of the products, cashback, discount coupons, and attractive deals.
In 2020, the dogs segment accounted for the largest market share. In recent years there has been a massive boom in the pet care industry. According to the National Pet Owners Survey, conducted by the American Pet Products Association, during 2020–2021, pet dog ownership has increased by an estimated 67% in US households. The growing dog ownership among the people and rising health concern towards pets’ health drives the market for pet grooming products market.
The major players operating in the global pet grooming products market are Ancol Pet Products Limited; Beaphar; Wahl Clipper; The Hartz Mountain Corporation; Johnson’s Veterinary Products Ltd; Earthwhile Endeavors, Inc.; Coastal Pet Products, Inc; Nexderma; Glo-Marr Pet Products; and Resco Pet Products.
In 2020, Europe accounted for the largest share of the global pet grooming products market. According to the European Pet Food Federation (FEDIAF), ~88 million houses in Europe have pets. In 2020, more than 110.1 million cats and 90 million dogs were owned by households. The primary trend propelling the growth of the pet grooming products business is the humanization of pets.