Printed signs are one of the most effective and efficient types of advertising. It is an essential tool that retail stores use to sell their products. Various companies continually search for the best ways to promote their brand. Indoor and outdoor print advertising is significant due to its high visibility. A well-designed and well-placed printed sign motivates shoppers to use different products. Large-format printing helps in creating high-impact visuals and leads to information and promotional advertising.
Asia Pacific held the largest global printed signage materials market share in 2022. The market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. In the region, industries highly rely on printed signboards for advertising and marketing their brands. Key industries that require signage in considerable numbers to promote their offerings are entertainment, manufacturing, logistics, and retail. In addition, lower maintenance costs of signage and high efficiency associated with this marketing method, along with rapid urbanization in developing countries such as India and China, accelerate the printed signage materials market growth in the region. Furthermore, various companies in the market in Asia Pacific are launching new products to provide customers with broader selection options with advanced and sophisticated designs. This strategy helps new entrants create significant market opportunities for themselves. In April 2021, Colorje launched the SoniQ I signage printer to expand its signage printer lineup.
The COVID-19 pandemic adversely affected the growth of the chemicals & materials sector, which, in turn, hampered the performance of the printed signage materials market. The implementation of measures to combat the spread of SARS-CoV-2 negatively impacted the growth of various industries. Industries such as sports & entertainment, banking, and transport & logistics have been hindered by a sudden drop in operational efficiencies and a break in value chains due to the abrupt shutdown of national and international boundaries. The lockdowns imposed in 2020 compelled businesses to suspend their operations, which reduced the use of printed signage and associated printing materials. During the pandemic, there was drop in demand for brochures, leaflets, exhibition booth panels, posters, wall stickers, and signage.
However, demand for printed signage increased in hospitals, airports, and other emergency services. Moreover, in 2021, with the reopening of various retail stores, event arenas, and other public places, the demand for printed signage materials has increased in different countries.
According to new estimates from the US Census Bureau's 2021 Annual Retail Trade Survey (ARTS), retail sales in the US increased by 17.1%, from US$ 5,572.0 billion in 2020 to US$ 6,522.6 billion in 2021. In the retail sector, printed signage is used for brand marketing and product recognition. Printed signage is extensively used in the form of point-of-sale displays, banners, posters, backlit billboards, graphics, hoardings, and other display patterns and information boards for advertising products to attract customers and expand their knowledge about products. Interior retail signage and exterior retail signage are types of retail signage. Interior retail signage aims to convince a customer to make a purchase and directs customers to specific locations in the store such as dressing rooms and restrooms. Exterior retail signage is used to create an up-to-date engaging invitation. The demand for exterior printed signages is increased as they help attract customers into the store.
Further, according to the Signage Foundation, signs have a significant positive impact on sales, with over 60% of businesses reporting a 10% increase in sales by adding or updating their signs. The rising usage of out-of-home advertising media such as billboards and posters is driving the demand for printed signage materials.
Based on material, the global printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. The plastic segment held the largest printed signage materials market share in 2022. Plastics are used for many different signage applications, including thermoformed sign faces, restaurant menu boards, and wayfinding and identification plaques. Acrylic sign boards are used for company logos; highly glossed posters to display the company's products and materials; and promotional sale signs, direction signs, and hanging signs. Further, polyvinyl chloride (PVC) can be formed into flat sheets of any size, thickness, and color. Hence, sign boards made of plastics are versatile, rigid, lightweight, durable, and affordable.
Based on application, the global printed signage materials market is segmented into posters, PoP displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. The posters segment held the largest printed signage materials market share in 2022. There are various ways for businesses to communicate with target consumers but using large posters is one of the most beneficial methods of communication. Posters are large, printed pictures or notices displayed in public places, which are often used for outdoor advertisements. Posters can be used to attract audiences effectively by displaying the relevant content with clarity. Moreover, advertising through posters requires the involvement of only a few people.
3A Composites GmbH, Avery Dennison Corp, IGEPA group GmbH & Co KG, Spandex AG, Lintec Europe (UK) Ltd, ORAFOL Europe GmbH, Vink Holdings Ltd, Thyssenkrupp Materials Services GmbH, Antalis, and Inapa Investimentos Particip Gestao SA are among the key players operating in the global printed signage materials market. Market players focus on providing high-quality products to fulfill customer demand. They are also adopting strategies such as investments in research and development activities and new product launches.
The regional trends and factors influencing the Printed Signage Materials Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Printed Signage Materials Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 42.51 Billion |
| Market Size by 2028 | US$ 54.02 Billion |
| Global CAGR (2022 - 2028) | 4.1% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Material
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Printed Signage Materials Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Printed Signage Materials Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
Based on material, the printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. Based on application, the market is segmented into posters, PoP displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. By end-use industry, the global printed signage materials market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others.
Paper and paperboard segment is estimated to register the highest CAGR in the global printed signage materials market during the forecast period. Paper is a fully recyclable material that can be used for indoor short-term signage applications. Paperboard is a fully recyclable, sustainable option for short-term point-of-purchase (POP) displays, exhibits and kiosks, signage (hanging and 3-dimensional), and window displays.
The retail segment held the largest share of the global printed signage materials market in 2022. Retail enterprises continuously focus on expanding their businesses by investing in advertising and marketing. Retail signage can include anything from posters, banners, and backdrops to pop-up displays and graphics.
The posters segment held the largest share of the global printed signage materials market in 2022. Posters are large, printed pictures or notices displayed in public places, which are often used to advertise something. Posters can be used to address audiences more effectively by displaying the relevant content with clarity.
The plastic segment held the largest share of the global printed signage materials market in 2022. Plastics are used for many different signage applications, including thermoformed sign faces, restaurant menu boards, wayfinding and identification plaques, etc.
Major players operating in the global printed signage materials market includes, 3A Composites GmbH, Avery Dennison Corp, IGEPA group GmbH & Co KG, Spandex AG, Lintec Europe (UK) Ltd, ORAFOL Europe GmbH, Vink Holdings Ltd, Thyssenkrupp Materials Services GmbH, Antalis, and Inapa Investimentos Particip Gestao SA.
In 2022, Asia Pacific held the largest share of the global printed signage materials market. The growing demand from retail and transportation & logistics sectors are driving the demand for printed signage materials in Asia Pacific.