The protein supplements market size is projected to reach US$ 97.10 billion by 2031 from US$ 56.59 billion in 2023. The market is expected to register a CAGR of 7.0% in 2023–2031. Increasing preference for personalized nutrition solutions and availability of customized protein supplements tailored to an individual’s health goal are likely to remain the key protein supplements market trends.
Protein supplements play an important role in meeting the daily protein requirements of an individual engaged in active lifestyle and sports. Protein supplements help in muscle recovery, and body toning, and promote muscle growth. The rising health awareness and increased participation in fitness and sports activities are driving the demand for protein supplements. Protein supplements such as protein powders, RTD protein shakes, and others also increase the endurance and overall performance of an athlete. These supplements also aid in weight loss and improve cardio performance. The growing inclination of people toward developing muscles is driving the growth of the protein supplements market. Moreover, the increasing number of participations in gyms, fitness centers, and yoga clubs is also driving the demand for protein supplements across the globe. Further, as veganism is surging, there is a strong growth potential for plant-based protein supplements, which is expected to open new growth opportunities in the coming years.
Protein supplements help in fulfilling an individual’s protein requirements, usually to promote muscle growth, recovery, and overall wellness. They come in various forms, including tablets and capsules, powders, protein bars, and ready-to-drink protein shakes, each having its advantages. Protein powders are the most commonly available protein supplements, obtained from various sources including dairy and non-dairy based. Whey, casein, soy, and peas are the most widely used protein sources for manufacturing protein supplements. These powders are consumed by mixing with water or other beverages after working out to support muscle recovery or meet daily protein intake. Nowadays, innovative forms of protein supplements including protein bars and RTD protein shakes are becoming popular among consumers due to the variety of flavors and the convenience of consuming them on-the-go. Such products are expected to witness extensive consumer demand in the coming years.
The growth of the protein supplements market is majorly driven by rising consumer awareness regarding health and fitness. As people become more health-conscious, the importance of protein in building muscle and post-workout recovery is increasing. Protein is a crucial nutrient for muscle maintenance, growth, and weight management. This has led to increased demand for protein supplements for fitness enthusiasts, athletes, sportsmen, and the general population. Due to the penetration of the internet and smartphones, people are spending more time online, browsing articles and blogs on fitness and diet which is also driving the demand for protein supplements, bolstering the market growth. Further, the rising influence of social media and celebrity-influenced fitness trends on the lifestyle of people along with increasing celebrity endorsements for protein supplement brands are favoring the growth of the protein supplements market.
The rising customer base and product innovation present significant growth opportunities for the protein supplements market. With expanding health-conscious individuals, there is a rising demand for customized protein supplements that fulfill different health goals of individuals. This creates opportunities for manufacturers of protein supplements to develop customized solutions to cater to different health requirements, such as personalized formulation. Moreover, with the booming e-commerce sector, companies are designing their direct-to-consumer websites that expand their customer reach and offer personalized shopping experiences, enhancing the market potential.
Key segments that contributed to the derivation of the protein supplements market analysis are product type, source, and distribution channel.
The geographic scope of the protein supplements market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
North America dominated the global protein supplements market. Europe is a second major contributor, holding a significant global market share. Asia Pacific is expected to register a considerable CAGR during 2023–2031. North America has dominated the protein supplements market share in 2023. The emerging fitness and wellness culture in the US and Canada, majority of the population actively engaged in fitness activities, yoga, Pilates, bodybuilding, and sports, are driving the demand for protein supplements to support muscle growth and recovery. Additionally, the region’s well-developed sports nutrition industry and easy availability of health and fitness products have increased the access to protein supplements among consumers. Moreover, effective marketing strategies, including celebrity endorsements, and endorsements by sportsmen and athletes have further triggered the demand for protein supplements in North America. The stringent food and drug safety regulations in North America, especially in the US also contribute increased level of trust in the safety and effectiveness of protein supplements, driving market growth in the region.
The regional trends and factors influencing the Protein Supplements Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Protein Supplements Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 56.59 Billion |
| Market Size by 2031 | US$ 97.10 Billion |
| Global CAGR (2023 - 2031) | 7.0% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Protein Supplements Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Protein Supplements Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The protein supplements market is evaluated by gathering qualitative and quantitative data post post-primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:
The “Protein Supplements Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
The List of Companies
1. Abbott Laboratories
2. AMCO Proteins
3. CytoSport, Inc.
4. Glanbia plc
5. Iovate Health Sciences International Inc.
6. MusclePharm Corporation
7. Nature's Bounty Co.
8. NOW Foods
9. Quest Nutrition, LLC
10. Transparent Labs