Asia-Pacific accounted for the largest share of the global raw chicken meat market in 2020. The market in this region is projected to register remarkable growth during the forecast period, and the projected growth is mainly attributed to rapidly increasing population, significant economic development, surge in spending capacity of people, and growth of the food & beverages industry. Asia-Pacific is one of the most lucrative markets for the manufacturers of raw chicken meat due to high demand for these products. As a result, manufacturers are offering products such as meat at affordable prices.
The COVID-19 pandemic hit meat production, meat prices, and supply chain in 2020. The imposition of lockdowns, reduction in the labor force, restrictions on transportation, and changes in the legislation of local and global exports introduced new challenges in the production and processing of raw chicken meat. The poultry industry that employs 1.5 million smallholder farmers observed the worst hit. According to the Frontiers Media S.A., in April 2020, meat packing facilities began to shut down owing to the accelerated spread of the SARS-CoV-2 among workers. Furthermore, according to East Asia Forum, China accounts for about 25% of the global meat consumption. However, the link of the origin of the virus disrupted the demand for animal-source food in China. Consumers have cut back on grocery bills while supply systems have been disrupted. Also, people are avoiding eating meat products at outside eateries due to the COVID-19 pandemic. However, the demand for chicken meat may grow in the coming years with a surge in average income and urban population, resulting in a steady rise in consumption over the years.
Amick Farms; Foster Farms; JBS S.A.; Koch Foods; Mountaire Farms; Perdue Farms; PILGRIM'S; Sanderson Farms; Tyson Foods, Inc.; and Wayne Farms LLC are among well-established players in the global raw chicken meat market. The market players are adopting strategies such as product developments, plant expansions, and mergers and acquisitions to expand their footprint worldwide and meet the growing demand from end users. For instance, in May 2021, Seara, a subsidiary of the JBS group, begun exporting pork and poultry protein to Cambodia and the Dominican Republic. JBS now exports protein-rich food to over 150 countries across the world.
With the increasing focus on health, consumers have shifted to healthy food products with a rich nutritional profile, especially protein. Proteins are the building blocks of body that maintain its structure and functions. Amino acids, the monomers in proteins, act as coenzymes or cofactors in many biochemical processes in human body. The body also uses amino acids for building and repairing muscles and bones and for making enzymes and hormones. The consumption of protein promotes proper growth and development among children and teenagers. People consuming more protein tend to maintain bone mass better and have a much lower risk of fractures and osteoporosis. Thus, the rise in consuming protein rich food is fueling the growth of the raw chicken meat market.
Based on type, the raw chicken meat market is segmented into whole chicken, chicken breast, thighs, drumstick, wings, and others. The chicken breast segment accounted for the largest market share in 2020 and is expected to register the highest CAGR in the market during the forecast period. The chicken breast segment is anticipated to account for the largest revenue share in the market during the forecast period. Chicken breast is a type of white meat obtained from underneath the chicken's pectoral muscle. It has low fat content and high protein content. Chicken breast is typically sold without skin and bones as most of the chicken fat is concentrated in the skin. The United States Department of Agriculture (USDA) states that the average 4-ounce serving size of raw, boneless, and skinless chicken breast contains approximately 110 calories, 26 gram of protein, 1 gram of fat, 75 milligrams of cholesterol, and 85 milligrams of sodium. The nutritional value and calorie count of a single chicken breast varies based on its size. Additionally, it is also dependent upon whether the chicken is pasture raised, free range, cage free, or caged. Chicken breast is also a good source of vitamins such as vitamin B, vitamin D, calcium, iron, and zinc. Growing preference for white meat is primarily propelling the demand for chicken breast across the globe. Moreover, chicken breast is convenient to cook at home, which adds to its popularity across the world.
Based on distribution channel, the raw chicken meat market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment accounted for the largest market share in 2020, and the supermarkets and hypermarkets segment is expected to register the highest CAGR in the market during the forecast period. Specialty stores focus on specific product category and have deep product assortments. These stores provide a personalized shopping experience and offer value-added products to their customer. Moreover, these types of stores usually have trained staff that is knowledgeable about the products they offer. Consumers prefer buying raw chicken meat through specialty retail stores to ensure the freshness and safety of the product. They may prefer ordering cooked chicken through online channels; however, they tend to visit chicken shops to purchase raw chicken meat.
A few players operating in the raw chicken meat market are include Amick Farms; Foster Farms; JBS S.A.; Koch Foods; Mountaire Farms; Perdue Farms; PILGRIM'S; Sanderson Farms; Tyson Foods, Inc.; and Wayne Farms LLC.
The regional trends and factors influencing the Raw Chicken Meat Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Raw Chicken Meat Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2020 | US$ 232.49 Billion |
| Market Size by 2028 | US$ 296.15 Billion |
| Global CAGR (2020 - 2028) | 3.5% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Raw Chicken Meat Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Raw Chicken Meat Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The List of Companies - Raw Chicken Meat Market
The global raw chicken meat market is a less competitive market. Raw chicken meat suppliers compete less in the market based on product quality and price. Further, in order to gain more consumer traction and raise market share, key players are focusing on investments and research and development. For instance, in 2017, Foster Farms announced a $30 million capital investment to expand and upgrade the company’s poultry processing facilities in Farmerville, Louisiana.
The global raw chicken meat market growth is majorly influenced by determinants such as increase in consumer awareness toward protein-rich food, low price of chicken meat supporting market growth, and growing trend of veganism.
By type, the global raw chicken meat market is bifurcated into whole chicken, chicken breast, thighs, drumstick, wings, and others. In 2020, the chicken breast segmented accounted for the largest revenue share. Chicken breast is a type of white meat obtained from underneath the chicken's pectoral muscle. Because of its low-fat content and high protein content, the chicken breast is an exceptionally healthy portion of chicken meat. Chicken breast is typically sold without skin and bone because the majority of chicken fat is concentrated in the skin.
In 2020, Asia-Pacific accounted for the largest share of approximately 40% in the global raw chicken meat market. The regional raw chicken meat market is projected to register remarkable growth, owing to rapidly increasing population, significant economic development, increase in the spending capacity of people, and growth of the food & beverages industry across the region. Asia-Pacific is one of the most lucrative markets for manufacturers of raw chicken meat in terms of high product demand and the presence of a potential customer base. As there is high demand for poultry products across the region, manufacturers are offering products such as meat at an affordable price range.
The major players operating in the global raw chicken meat market are Amick Farms; Foster Farms; JBS S.A.; Koch Foods; Mountaire Farms; Perdue Farms; PILGRIM'S; Sanderson Farms; Tyson Foods, Inc.; and Wayne Farms LLC.
Based on distribution channel, the raw chicken meat market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment dominated the market in 2020 and is expected to maintain its dominance throughout the forecast period. Specialty stores are attracting large consumer groups for purchasing food products such as meat and seafood. Consumers prefer buying raw chicken meat through specialty retail stores to ensure the freshness and safety of the product.