The Saudi Arabia gluten-free products market size is projected to reach US$ 155.30 million by 2031 from US$ 89.71 million in 2023. The market is expected to register a CAGR of 7.1% during 2023–2031. Clean-label and fortified gluten-free products are gaining significant traction in Saudi Arabia.
Conventionally, gluten intolerance, celiac disease, and other related diseases were undiagnosed and not widely recognized. However, in the past few years, increased medical knowledge and health campaigns have aided in the identification of gluten-related disorders. This has led to a shift in consumer behavior, with more people opting to eliminate or reduce gluten from their diets without formal diagnosis. As per the study published in the National Library of Medicine in 2019, celiac disease is common in Saudi Arabia, with prevalences in normal populations of biopsy-proven celiac disease of 10.6% and seroprevalence of 15.6%. Further, the Saudi Arabian government's Vision 2030 initiative has been a key driver in modernizing and expanding the country's retail infrastructure. This initiative aims to diversify the economy and promote the growth of the private sector, including the retail industry. As a result, Saudi Arabia has rapidly developed modern retail spaces such as hypermarkets, supermarkets, shopping malls, and convenience stores, which have significantly improved the availability of gluten-free food products. Large retail chains such as Carrefour, Lulu, Panda, and Danube have expanded their footprint across Saudi cities, and these outlets are increasingly stocking gluten-free products to cater to the growing demand. The expansion of e-commerce has fostered the influence of social media and digital marketing, as gluten-free brands use these platforms to reach potential customers and promote their products.
The agriculture and food processing sector in Saudi Arabia benefits from growing population and income growth, lifestyle changes, government support, and favorable trade agreements. According to the Government of Saudi Arabia, investments in the sector are expected to reach US$ 70 billion by the end of 2030, up from US$ 44 billion in 2016. The demand for gluten-free products is expected to increase due to a growing awareness among Saudi consumers about health and wellness. The affluent and cosmopolitan population of Saudi Arabia has contributed to the rise in the demand for gluten-free products. With a high standard of living and increasing disposable incomes, consumers are more interested in premium and healthier food options. The rising preference for healthier foods is a crucial factor in increasing the consumption of gluten-free products. Further, the growing awareness regarding gluten-related illnesses such as celiac disease, non-celiac gluten sensitivity, wheat allergy, gluten ataxia, and dermatitis herpetiformis has resulted in a shift toward gluten-free products.
The rising awareness of gluten intolerance and celiac disease is spiking the demand for gluten-free products, prompting market players to widen their business reach across the country through strategic initiatives. In 2018, the Celiac Association was established by Prince Faisal bin Bandar as a non-profit civil society licensed by the Ministry of Human Resources and Social Development and supervised by the Ministry of Health to serve gluten-free foods across the country. In 2018, the Health Ministry launched a program to financially support the free provision of gluten-free foods to patients with celiac disease in its 33 hospitals and healthcare facilities in Riyadh, Madinah, Makkah, Jeddah, Taif, Al-Ahsa, Asir, Jazan, Qassim, Hail, Najran, and Baha. Food replacements provided by the ministry's hospitals include gluten-free breads, flour, cereals, biscuits, pasta, soups, and jellies.
The Saudi Arabian government's Vision 2030 initiative has been a key driver in modernizing and expanding the country's retail infrastructure. This initiative aims to diversify the economy and promote the growth of the private sector, including the retail industry. As a result, Saudi Arabia has rapidly developed modern retail spaces such as hypermarkets, supermarkets, shopping malls, and convenience stores, which have significantly improved the availability of gluten-free food products. Large retail chains such as Carrefour, Lulu, Panda, and Danube have expanded their footprint across Saudi cities, and these outlets are increasingly stocking gluten-free products to cater to the growing demand. The influence of social media and digital marketing has been fostered by the expansion of e-commerce, as gluten-free brands use these platforms to reach potential customers and promote their products.
Key segments that contributed to the derivation of the Saudi Arabia gluten-free products market analysis are type and distribution channel.
The regional trends and factors influencing the Saudi Arabia Gluten-Free Products Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Saudi Arabia Gluten-Free Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 89.71 Million |
| Market Size by 2031 | US$ 155.30 Million |
| Global CAGR (2023 - 2031) | 7.1% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | Saudi Arabia
|
| Market leaders and key company profiles |
The Saudi Arabia Gluten-Free Products Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Saudi Arabia Gluten-Free Products Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The Saudi Arabia gluten-free products market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Saudi Arabia gluten-free products market are listed below:
The "Saudi Arabia Gluten-Free Products Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Saudi Arabia Gluten Free-Products Market
American Garden, Nestle SA, General Mills Inc., Dr. Schar AG, Hunter Foods LLC, Blue Diamond Growers, Mondelez International Inc., Mister Free'd, YummyEarth Inc., and Galletas Gullon SA are among the leading market players.
The rising consumer preference for clean-label and fortified gluten-free products is expected to emerge as a future trend in the market.
The growing demand for gluten-free bakery products in Saudi Arabia fuels the market growth.
The market is expected to register a CAGR of 7.1% during 2023–2031.
In terms of type, the bakery products segment held the largest share of the Saudi Arabia gluten-free products market in 2023.
Based on distribution channel, the supermarkets and hypermarkets segment dominated the market in 2023.