Tactile printing is a process of creating a texture on a printing substrate, which can be sensed with touch. Tactile printing finds various applications in pharmaceutical, medical packaging, human services, health science, agriculture, service, and other sectors. The demand for tactile printing is being majorly driven by the growing use of this technique in mapping, labeling, packaging, security, and secure documentation. Further, increasing investments in the Braille printing technology due to the escalating demand for customized solutions such as Braille printed games, wristbands, musical cards, pins, switches, visiting cards, location labels, stickers, greeting cards, and calculators is augmenting the growth of the tactile printing market. With many countries focusing on encouraging the employment of visually impaired people, the Braille printing industry is presenting significant opportunities to the tactile printing market players.
Due the disruptions in supply and demand across the value chain, companies operating in the global tactile printing market are witnessing decline in revenue and business growth. Therefore, the outbreak restrained the overall growth of the market in 2020 to some extent. However, owing to the expected rise in demand from commercial and industrial users globally, the market growth is expected to normalize from third quarter of 2021 and continue to grow at a steady rate from 2021 to 2028.
Employers at small and medium-sized enterprises provide employment opportunities to a diverse range of candidates, accommodating physically disabled contenders in the workforce. Consequently, sectors such as marketing, business management and administration, human services, health science, and agriculture are extensively employing visually impaired aspirants at a large scale. Several other sectors employing visually impaired individuals include non-profit organizations; local, state, and federal governments; and self-employed entrepreneurs. Legislative changes and civil right laws also positively impact the career opportunities of visually impaired individuals. Therefore, tactile signage boards and maps are in high demand to assist these people at workplaces.
Based on application, the tactile printing market is segmented into packaging and labels, tactile graphics, and secure documentation. The packaging and labels segment led the market in 2020. Tactile printing finds a major application in packaging and labeling operations across various verticals, which helps enterprises in grabbing a broader customer base. Tactile printed packaging materials and labels also assist the visually impaired people. Moreover, the use of tactile print helps the brands with trendy presentation and decorative embellishment in packaging, offering barrier and others special features.
The players operating in the
The regional trends and factors influencing the Tactile Printing Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Tactile Printing Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1.35 Billion |
| Market Size by 2028 | US$ 2.26 Billion |
| Global CAGR (2021 - 2028) | 7.6% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Application
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Tactile Printing Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Tactile Printing Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The List of Companies - Tactile Printing Market
The tactile printing market by application has been segmented into packaging and labels, tactile graphics, and secure documentation. The packaging and labels segment led the tactile printing market with a market share of more than 60% in 2020.
The demand for tactile printing is being majorly driven by the growing use of this technique in mapping, labeling, packaging, security, and secure documentation. Further, increasing investments in the Braille printing technology due to the escalating demand for customized solutions such as Braille printed games, wristbands, musical cards, pins, switches, visiting cards, location labels, stickers, greeting cards, and calculators is augmenting the market growth. With many countries focusing on encouraging the employment of visually impaired people, the Braille printing industry is presenting significant opportunities to the tactile printing market players.
APAC led the global tactile printing market with a revenue share of more than 30% in 2020.The dominance of the region is attributed to the rise in demand for tactile printing in the automotive, chemicals, cosmetics, and health and beauty industries, among others. Increasing awareness about hygiene and transforming lifestyle of consumers, leading to high preference for contamination-free food, in countries such as India, China, and Indonesia have stimulated developments in packaging inks and coating materials in APAC. Moreover, high pace of industrialization and urbanization is fuelling the adoption of tactile printing technology in the region.