A towel warmer, also known as towel rails radiator or heated towel rail, is an appliance designed to heat and warm towels before or after using them. It is a type of radiator used as a bathroom heater and for drying and heating towels. Towel warmers are available in two types—electric towel warmers and hydronic towel warmers.
In 2020, Europe dominated the global towel warmer market and is expected to continue its dominance during the forecast period. In Europe, towel warmers are increasingly used in hotels to prove luxurious and aesthetic visual appeal. The presence of a large number of commercial establishments, such as hotels, spas, and gyms, has propelled the demand for towel warmers, which is driving the growth of the towel warmer market in the region. According to the Global Wellness Institute report, in s2019, the number of spa establishments in Europe was 53,834, which leads to an increased demand for towel warmers. The rising presence of spa establishments in Europe would drive the market growth in the region during the forecast period.
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Towel Warmer Market: Strategic Insights
The increased application of towel warmers in the commercial sector is driving the towel warmer market growth. The increased usage of towel warmers in spas and beauty salons for drying towels, blankets, and sheets is driving the market growth. The towel warmers in the spas are also used for keeping the humidity under control, which helps in enhancing customer service. In sports facilities and gyms, towel warmers are used in the locker rooms to dry damp towels and clothing and to restrict mold growth. The growing spa industry along with an increasing consumer awareness toward health and fitness activities has led to an increased presence of spas, gyms, and sports facilities across the world. Thus, an increased application of towel warmers in the commercial sector drives the growth of the towel warmer market.
Based on type, the towel warmer market is bifurcated into electric and hydronic. In 2020, the electric segment dominated the market. The electric towel warmer provides ease of usage and consumes low energy, which is among the major factors driving the demand for electric towel warmers. Due to the unavailability of a central heating system and lack of space, many business owners prefer purchasing countertop towel warmers with ease of portability. Therefore, electric towel warmers are mostly used in the commercial sector.
Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd., and Purmo Group are among the key players operating in the towel warmer market. Major market players adopt strategies such as mergers & acquisitions and product launches to expand their geographic presence and consumer base.
The regional trends and factors influencing the Towel Warmer Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Towel Warmer Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 608.50 Million |
| Market Size by 2028 | US$ 812.04 Million |
| Global CAGR (2021 - 2028) | 4.2% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Towel Warmer Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Towel Warmer Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The “Global Towel Warmer Market Analysis to 2028” is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The towel warmer market is segmented on the basis of type, application, and geography. Based on type, the market is bifurcated into electric and hydronic. Based on application, the towel warmer market is bifurcated into commercial and residential. Based on geography, the towel warmer market is segmented into five main regions—North America, Europe, Asia-Pacific, Middle East and Africa, and South and Central America.
The List of Companies - Towel Warmer Market
The rising urbanization and home remodeling activities is driving the demand for a towel warmer market. Along with this, the consumers have increased their spending on home remodeling activities, and according to Houzz, a home remodeling platform, the consumers have an increased focus on remodeling the bathrooms. Along with this, the growing application of towel warmers in the commercial sector is also driving the growth of the towel warmer market.
One of the future trends for the global towel warmer market is the innovation in products offered by various manufacturers. As the product is homogenous, most of the manufacturing companies are focusing on providing innovative and new products to the consumers so as to enhance the consumer’s experience along with providing a differential product offering than their competitors.
Based on application, the commercial segment accounted for the largest share in the global towel warmer market in 2020. The increased application of the towel warmer in the commercial sector is driving the growth of the commercial segment in the towel warmer market. Towel warmer is being increasingly used in commercial facilities such as hotels, spas, gyms, sports facilities, hospitals, among others. Along with this, the growing spa industry across the world is expected to lead to an increased demand for towel warmers.
Based on type, the electric segment accounts for the largest share in the global towel warmer market. Electric towel warmers are mostly used in the commercial sectors as most of the commercial facilities do not have a central heating system and due to lack of space, many business owners prefer purchasing countertop towel warmers with ease of portability. Along with this, the ease in installation, as well as lower consumption of energy, is driving the electric segment market.
The major players operating in the global towel warmer market are Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd.; and Purmo Group.
During the forecast period, Europe is anticipated to account for the largest share of the global towel warmer market. Towel warmers are being increasingly used in hotels which helps in providing the consumers with a luxurious and aesthetic visual appeal. The presence of a large number of commercial establishments such as hotels, spas, gyms, have led to an increased demand for towel warmers, which is driving the growth of the towel warmer market in the region.