Trekking rucksack is a type of backpack with additional pockets and hip or chest belts to carry a heavier load while trekking. Manufacturers of these sacks focus on the quality, material, and weight of the product to meet evolving consumer preferences that are influenced by comfort and environmental conditions. For instance, Amer Sports, through its Arc'teryx brand provides waterproof rucksacks made from perfluorinated chemicals (PFCs). Market players are also focusing on offering customized trekking rucksacks for women as the number of female trekkers is continuously rising worldwide.
In 2020, North America held the largest share of the trekking rucksack market. However, Asia-Pacific is estimated to register the highest CAGR in the market during the forecast period. In North America, the Colorado Rocky Mountains and the pacific crest trail to the Appalachian Trail are a few of the famous trekking destinations, attracting people from the region and other part of the world. Thus, the continuous inflow of a large number of trekkers is boosting the consumption of trekking rucksacks. As per a report published by an outdoor industry association, 34% of consumers of outdoor recreation products comprise of active, ethnically diverse, and young people, residing in cities. Moreover, elderly citizens are also getting involved in the outdoor activities to keep their health in check, which is adding to the popularity of smaller treks in North America.
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Trekking Rucksack Market: Strategic Insights
Initially, the COVID-19 pandemic had a negative impact on the trekking rucksacks market. The outbreak distorted operational efficiency and disrupted value chains due to the shutdown of national and international boundaries, creating revenue loss and damage. Nationwide lockdown propelled people to stay at home. Additionally, the discontinuation of production had a negative impact on the trekking rucksacks market in the first half of 2020. The shuttering of retail stores, convenience stores, supermarkets, and hypermarkets, among other distribution channels of trekking rucksack providers, hampered their sales. However, with an increasing number of people being vaccinated, there has been an ease in the lockdown restrictions. International and domestic travel has resumed with increasing preference for recreational activities and adventure tourism among the global populace. The number of hikers witnessed a dramatic surge in 2021 compared to the previous year 2020. People are opting for trekking as a weekend getaway to maintain a physical and mental health balance. Thus, the demand for trekking rucksacks is increasing globally.
Trekking rucksack is a backpack with additional pockets and hip or chest belts to carry a heavier load while trekking. Trekkers use such rucksacks while on a day hike or short overnight trek to carry essential apparels, equipment, and accessories, and food and water. An ideal rucksack is light weight; waterproof; expandable; offers good back ventilation; and has good pocket organization, durable zippers, and adjustable belts. Such beneficial features make them a desired choice among trekkers.
A rucksack with a capacity of more than 50 litres is suitable for weekend hikes as well as for week-long backpacking adventures. The adjustable belts and straps incorporated on them allows the adjustment of the position of the rucksack as per the torso length and waist size of the trekker, thus ensuring a smooth and comfortable trekking experience. Additionally, the shoulder straps/belts are padded with honeycomb structure to facilitate even distribution of pressure. The adjustable feature of the body-hugging belts and straps also helps in maintaining proper balance while trekking.
Based on capacity, the global trekking rucksack market is segmented into upto 20 litres, 20–50 litres, and more than 50 litres . These rucksacks are designed for multiday use and are used for carrying heavier loads than daypacks. Most of these rucksacks will have all features present in a daypack, but with additional fixing points, padding, and pockets. The rucksacks also have space to carry any extra gears or equipment that a traveler would need through the trek. The rucksack is ideal for those who go on an overnight trip. The 50 litres rucksack is sufficient to fit sleeping bag, tent, and clothing for a 3-day hike. The segment is one of the most popular as numerous travelers go on weekend treks and would have a target audience of consumers who are lite to moderate travelers. The segment is expected to see high growth prospects as more number of people are taking part in outdoor recreational activities and two-day treks are one of the most popular among travelers.
Based on material, the global trekking rucksack market is segmented into nylon, polyester, canvas, and others. The nylon segment accounts for the largest market share. The polyester segment is expected to register the highest CAGR in teg market during the forecast period. Nylon, also known as thermoplastic, is an artificial polymer that is typically derived from petroleum. It is durable, lightweight, and smooth. Moreover, it can be modified into any design or shape by adding a delustering agent when it is in the molten stage, making it a flexible fiber. The material has higher elasticity, which allows the comfortable accommodation of large amounts of luggage in these rucksacks. Moreover, due to the product’s excellent flexibility, the material can comfortably go back to its original state without any creases and wrinkles. Generally, when the material is stretched for too long the fibers become soft and thin but retain their strength. Nylon also low absorbency rate, which provides the rucksacks water resistance and makes them ideal for the use in tropical areas. The nylon rucksacks are easy to clean; since the fabric is smooth, dirt does not cling on to its surface. Moreover, nylon rucksacks are 100% resistant to fungi, mildew, or mold as well as alkaline environments.
Based on distribution channel, the global trekking rucksack market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment accounted for the largest market share in 2020, and the online retail segment is expected to register the highest CAGR in the market during the forecast period. The specialty stores are among the most prominent distribution channels for trekking rucksack market players as they offer specific product categories with a wider variety than supermarkets and hypermarkets. A few of the popular specialty stores include Sport Scheck, Sport 2000, and Intersport. Due to strong brand loyalty for certain brands of trekking rucksacks, people prefer buying these products in specialty stores. The specialty stores employ promotional campaigns to attract customers and maintain a consistent visitor inflow. These stores are usually placed in major retail locations, including shopping complexes and malls, and use merchandising techniques for providing an overall rich shopping experience for the consumers. These stores also offer numerous other outdoor recreational products, such as mountaineering equipment, which further enhances product exposure to target audience. Many stores are adopting advanced digital tools to enhance the shopping experience for consumers. For instance, Timberland recently began incorporating the RFID chips in all products in their New York location. Upon placing the products near tablets, product information is displayed on the tablets. Recommended and related items are also displayed, and the customer can choose items to add to their personal collection.
A few players operating in the trekking rucksack market are Arc’teryx; Deuter Sport GmbH; Equip Outdoor Technologies UK LTD; Granite Gear LLC; Mufubu; Tripole Gears; Vango; Wildcraft; Osprey Packs, Inc; and Hyperlite Mountain Gear Inc. These companies present a wide product portfolio in the market. The companies have presence in developing regions, thus providing lucrative opportunities for the trekking rucksack market growth in these regions. The market players are developing high-quality and innovative products to fulfil the customer’s requirements.
The regional trends and factors influencing the Trekking Rucksack Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Trekking Rucksack Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 3.35 Billion |
| Market Size by 2028 | US$ 4.63 Billion |
| Global CAGR (2021 - 2028) | 4.7% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Capacity
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Trekking Rucksack Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Trekking Rucksack Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
More than 50 litres segment has led the trekking rucksack market in 2021. The trekking rucksacks with capacity of more than 50 litres is ideal for an extended trek which would include backpacking around a large area and camping multiple times. These rucksacks have plenty storage pockets and are able to hold a substantial amount of load. A 65 litres rucksack is extremely popular among travelers who are willing to go on expedition treks. For a weeklong trip, most consumers purchase 70 to 80 litres rucksacks. The larger rucksacks are generally made from the most durable materials that do not wear out easily and can withstand the harshness of sun and other weather conditions. This segment is therefore more expensive than others, however, the number of units sold are comparatively less. The segment is expected to growth over the forecast period as more travelers are getting engaged in longer, expedition treks and would result in increased demand for the product.
APAC is estimated to register the fastest CAGR in the market over the forecast period. The Asia Pacific (APAC) region comprises countries such as Australia, China, India, Japan, South Korea, and other Asian countries. In the Asia Pacific region, the tourism industry has seen impressive growth in recent years. The growth of the trekking rucksack market in the Asia Pacific region is mainly attributed to the rise in the number of outdoor and recreational activities. The importance of outdoor activities is increasing among people due to fitness trends, and recreational activities. The consumer attraction towards different outdoor activities such as trekking and others across the region is growing. Many people from the region are opting to go for frequent treks and camps. The growing preference of people for various outdoor activities encourages them to invest in commodities necessary for these activities. The rucksack is one of the essential items in trekking. These rucksacks carry all essential items. The rucksacks allow carrying heavy loads more easily. Trekking helps to improve physical health immensely. Hence, the increase in outdoor activities in the region will boost the demand for various trekking equipment including trekking rucksacks in the region.
Online retail segment is the fastest growing segment in the global trekking rucksack market during the forecasted period. E-commerce platforms offer a wide range of product categories to customers across the globe. Consumers can buy the product of their choice just by sitting at their homes or offices. Over the past few years, consumers have started purchasing various outdoor recreation products and beverages, including trekking rucksacks, through online retail channels due to the ease of accessibility, availability of a wide range of products, the convenience offered by these channels in terms of delivery of the products, cashback, discount coupons, and attractive deals. The growth of digital technology has transformed consumers’ purchasing journey and empowered them. Due to online purchase option, consumers are no longer forced to funnel through linear path to make a purchase, but can meander at their leisure through social networks, devices, and various other channels. The savvy and informed consumers prefer to do their own research before purchasing a product. The consumers may learn about the product through socializing, exploring, shopping, browsing, etc. The online channels are therefore using this knowledge to convert more customers by developing interface between tools and consumers that make them think quickly and act fast. Studies by Google and McKinsey have revealed that the true behavior of consumers is in pulling the information from various social media, online videos, blogs, and reviews; and quickly shift brands, channels, modes, and devices to find the right product for them. The platforms are also using technology such as virtual reality to attract more customers to the activity of hiking & trekking. For instance, Mercell created a “walk around†experience with Oculus Rift VR viewer to explore a virtual rickety bridge high in the Dolomites. The ongoing COVID-19 pandemic has boosted the sales of online retail channels as physical stores were shut because of the extended nationwide lockdowns. This is expected to open numerous opportunities for e-commerce platforms over the forecast period.
Polyester, much like nylon, is also made from petroleum compounds and was discovered by Dupont in 1930s. The main characteristics of polyester include durability, strength, and light-weight nature. Polyester as a fabric is mildew, stain, & mold resistant, wrinkle resistant, and is easy to care for. Polyester outstands in the material segment since it can be made into finer threads, wherein the thread count of a fabric does not significantly increase the weight of the product. Polyester is also resistant to abrasion compared to nylon rucksacks. Polyester rucksacks pill less, enabling them to look new for longer period of time, whereas pilling can cause other fabrics such as nylon to fray at its edges. Moreover, polyester is highly receptive to color dyes. The material also fades less and holds color better when exposed to the harmful UV rays while trekking, therefore polyester is best in the category of bright colored rucksacks. Polyester is a comparatively eco-friendly as it can be conveniently and efficiently recycled. The material can also be derived from post-consumer recycled water bottles, reducing the overall carbon footprint product. The factor is expected to attract increased number of consumers to buy polyester due to rising environmental awareness among consumers. Thus, polyester is more durable compared to other mainstream materials driving the demand for the material over the forecast period.
The major players operating in the trekking rucksack market are Arc’teryx, Deuter Sport Gmbh, Equip Outdoor Technologies UK LTD, Granite Gear, LLC, Mufubu, Tripole Gears, Vango, Wildcraft, Osprey Packs, Inc, and Hyperlite Mountain Gear Inc.
In 2021, North America held the largest revenue share of the global trekking rucksack market. The trekking rucksack consumption of North America has been one of the highest in the world as the region consists of popular trekking trails. The Colorado Rocky Mountains and the pacific crest trail to the Appalachian Trail are some of the famous trekking destinations attracting people from North America as well as all over the world. The large prevalence of trekking groups presents in the region ensure continuous inflow of numerous people for trekking, therefore positively affecting the consumption of trekking rucksacks. As per a report published by outdoor industry association, thirty-four percent of outdoor consumers come from cities. The outdoor consumer group comprises of active, ethnically diverse, and young people who spend the most on outdoor gears. Moreover, older citizens are also getting involved in the outdoor activities to keep their health in check, wherein smaller treks are now witnessing greater popularity in the region. Additionally, parents are encouraging kids to take part in outdoor activities such as trekking as a part of healthy lifestyle.