Kids Bicycle Market Size, and Trends Insights to 2030
من المتوقع أن ينمو حجم سوق دراجات الأطفال من 6,422.81 مليون دولار أمريكي في عام 2022 إلى 9,379.72 مليون دولار أمريكي بحلول عام 2030؛ ومن المتوقع أن يسجل السوق معدل نمو سنوي مركب قدره 4.8٪ من عام 2022 إلى عام 2030.
رؤى السوق وعرض المحلل:
يعتمد السوق بشكل رئيسي على التركيز المتزايد على أسلوب الحياة النشط والعدد المتزايد من عمليات إطلاق المنتجات ذات التقنيات المبتكرة. وقد شجع الوعي المتزايد بشأن السمنة لدى الأطفال وأهمية الأنشطة البدنية الآباء على اختيار الدراجات كوسيلة لأطفالهم للبقاء نشيطين. بالإضافة إلى ذلك، ساهم الطلب المتزايد على الدراجات الإلكترونية في نمو سوق دراجات الأطفال .
محركات النمو والتحديات:
يعد التركيز المتزايد على أنماط الحياة النشطة والمبادرات الإستراتيجية من قبل اللاعبين الرئيسيين في السوق من بين العوامل التي تساهم في نمو حجم سوق دراجات الأطفال. في صناعة دائمة التطور، تستفيد الشركات من استراتيجيات مختلفة للحصول على ميزة تنافسية، وتوسيع حصتها في السوق، وإيجاد صدى لدى جمهورها المستهدف. إحدى المبادرات الإستراتيجية البارزة هي عمليات الاندماج والاستحواذ. غالبًا ما تندمج الشركات في سوق دراجات الأطفال لتوحيد الموارد وتعزيز محافظ المنتجات والاستفادة من أوجه التآزر. لا تساهم هذه التحركات الإستراتيجية في نمو الشركات الفردية فحسب، بل تساهم أيضًا في ديناميكية السوق وقدرته التنافسية بشكل عام.
تعد الشراكات والتعاون أيضًا من المبادرات الإستراتيجية الجديرة بالملاحظة التي اتخذها اللاعبون الرئيسيون في صناعة دراجات الأطفال. يمكن للشركات الاستفادة من الشبكات القائمة والاستفادة من قواعد المعجبين الحالية من خلال تشكيل تحالفات مع العلامات التجارية الشهيرة أو الامتيازات الترفيهية أو المؤسسات التعليمية. تمكن الجهود التعاونية الشركات من الجمع بين نقاط قوتها لتطوير عروض منتجات مبتكرة وحملات تسويقية فعالة تتوافق مع تفضيلات المستهلكين الشباب وأولياء أمورهم. على سبيل المثال، في نوفمبر 2023، تم بيع العلامة التجارية Serial 1 للدراجة الإلكترونية، التي أسستها شركة Harley-Davidson، لشركة LEV Manufacturing, Inc.، المعروفة سابقًا باسم Life Electric Vehicles, Inc. وستقوم شركة Serial 1 بتأسيس مجموعة للدراجات الإلكترونية في الولايات المتحدة. نفسها، الأمر الذي سيخفض سعر الدراجات. تضمن شراكة Serial 1 مع LEV Manufacturing التزامها بالجودة. سيدعم فريق إنتاج داخلي متخصص في الولايات المتحدة عروض الدراجة الإلكترونية المتميزة من Serial 1.
برز الطلب المتزايد على الدراجات الإلكترونية باعتباره اتجاهًا سوقيًا لدراجات الأطفال، مما يعكس تحولات أوسع في تفضيلات المستهلكين نحو حلول النقل المبتكرة والمستدامة للأطفال. تكتسب الدراجات الإلكترونية المجهزة بالمساعدة الكهربائية شعبية كبيرة نظرًا لقدرتها على تقديم تجربة ركوب فريدة ومثيرة للأطفال. تتميز هذه الدراجات غالبًا بمستويات طاقة قابلة للتعديل. تعد السلامة عاملاً آخر يساهم في زيادة الطلب على الدراجات الإلكترونية في سوق دراجات الأطفال. يقدر الآباء قدرات التسارع والكبح التي يتم التحكم فيها بواسطة المساعدة الكهربائية، مما يعزز السلامة العامة للراكب. يعد هذا أمرًا جذابًا بشكل خاص للآباء الذين قد تكون لديهم مخاوف تتعلق بالسلامة مرتبطة بالدراجات التقليدية، حيث توفر الدراجات الإلكترونية إشرافًا وتحكمًا إضافيين على أنشطة ركوب أطفالهم.
يؤثر الوعي البيئي للآباء أيضًا على تفضيل الدراجات الإلكترونية. ويُنظر إلى الدراجات الإلكترونية على أنها صديقة للبيئة أكثر من الدراجات التقليدية، بما يتماشى مع التركيز المتزايد على الحياة المستدامة. بينما يبحث الآباء عن طرق لغرس القيم البيئية المسؤولة في أطفالهم، فمن المرجح أن يستمر اختيار الدراجات الإلكترونية في مساهمتها في حصة سوق دراجات الأطفال. بشكل عام، يعكس الطلب المتزايد على الدراجات الإلكترونية التقارب بين الابتكار التكنولوجي واعتبارات السلامة والوعي البيئي، مما يشكل المشهد المتطور لوسائل النقل والترفيه للأطفال.
تمثل المخاوف المتعلقة بالسلامة قيدًا كبيرًا في سوق دراجات الأطفال، مما يؤثر على قرارات الشراء لدى المستهلك وديناميكيات الصناعة. يولي الآباء الأولوية بشكل متزايد لسلامة أطفالهم أثناء الأنشطة الخارجية، وتخضع الدراجات - كونها خيارًا شائعًا لأغراض الترفيه والنقل - للتدقيق. أحد المخاوف الرئيسية التي تدفع الآباء إلى البحث عن دراجات ذات ميزات أمان متقدمة هو احتمال وقوع حوادث وإصابات. وقد أدى هذا الوعي المتزايد إلى تحويل تفضيلات المستهلك نحو الدراجات المجهزة بأنظمة فرامل محسنة، ومواد متينة، وتحسينات في الرؤية لضمان تجربة ركوب أكثر أمانًا للأطفال. أدى الخوف من الحوادث والإصابات إلى زيادة الطلب على معدات الحماية مثل الخوذات، ومنصات الركبة ، ومنصات الكوع. في حين أن هذه الملحقات تساهم في سلامة الأطفال، إلا أنها تضيف أيضًا تكلفة إضافية للآباء. التكلفة الإجمالية لضمان تجربة ركوب الدراجات الآمنة، بما في ذلك شراء معدات السلامة والدراجات التي قد تكون أكثر تكلفة مع ميزات السلامة المتقدمة. وبالتالي، فإن المخاوف المتعلقة بالسلامة المتزايدة تعيق نمو سوق دراجات الأطفال.
تخصيص البحث ليناسب متطلباتك
يمكننا تحسين وتخصيص التحليل والنطاق الذي لم يتم تلبيته من خلال عروضنا القياسية. ستساعدك هذه المرونة في الحصول على المعلومات الدقيقة اللازمة لتخطيط أعمالك واتخاذ القرارات.
سوق دراجات الأطفال:
معدل النمو السنوي المركب (2022 - 2030)4.8%- Market Size 2022
US$ 6.42 Billion - Market Size 2030
US$ 9.38 Billion
Market Dynamics
- Increasing Emphasis on Active Lifestyles
- Strategic Initiatives by Key Players
- Rising Demand for E-Bicycles
- Proliferation of E-Commerce Industry
Key Players
- SCOTT Sports SA
- Cycling Sports Group Inc
- GT Bicycles LLC
- Merida Industry Co Ltd
- BikeCo LLC
- Kona Bicycle Co
- Paco Bike Co Ltd
- Specialized Bicycle Components Inc
- Trek Bicycle Corp
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Product Type - Battery Operated and Manual
Distribution Channel - Supermarkets and Hypermarket
- Specialty Stores
- Online Retail
- Others
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Report Segmentation and Scope:
The global kids bicycle market analysis is carried out by considering the following segments - product type, distribution channel, and geography. Based on product type, the market is bifurcated into battery-operated and manual. Based on distribution channel, the kids bicycle market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The scope of the kids bicycle market report includes North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).
Segmental Analysis:
Based on product type, the kids bicycle market is bifurcated into battery-operated and manual. The manual segment is anticipated to hold a significant kids market share by 2030. The manual segment of the market comprises traditional bicycles that rely on the physical effort of the rider to move them forward. These bicycles come in various sizes and designs, catering to different age groups and skill levels. Manual bicycles are fundamental for teaching children essential motor skills, balance, and coordination. Parents often opt for these classic bicycles as they offer a timeless and physically engaging way for kids to enjoy outdoor activities while contributing to their overall development.
Regional Analysis:
The kids bicycle market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. In terms of revenue, Asia Pacific dominated the kids bicycle market share; the market in this region was valued at US$ 2,167.70 million in 2022. North America is the second major contributor to the market, which holds ~28% of the global market. North America is witnessing increasing demand for kids' bicycles owing to rising awareness of childhood obesity. A growing emphasis on promoting a healthy and active lifestyle for children is being driven by increasing awareness of childhood obesity and sedentary behavior. As parents and caretakers prioritize physical activity, the demand for bicycles as a means of exercise and outdoor recreation for children has risen. Cycling burns calories, promotes fitness, and builds muscle and coordination, making it a fun and effective tool for healthy development.
The COVID-19 pandemic has also played a role in rising demand for kids bicycles. With lockdowns and restrictions limiting various outdoor sports and recreational activities, parents sought alternative ways to keep their children engaged and active. Bicycling emerged as a safe and enjoyable outdoor activity where kids can enjoy and be active while maintaining social distancing. This factor contributed to the heightened demand for kids' bicycles. For the past two decades, the Corvallis School District (CSD) in Oregon, US has encouraged students to walk and bike to school. All fifth-grade students participate in a weeklong bicycle safety class, which is expected to be soon expanded to include other grades. Under the Safe Routes to School (SRTS) programs, parents, schools, community leaders, and local, state, and federal governments are enabling and encouraging the walk and bicycling to schools to improve the health and well-being of children.
Asia Pacific is home to 60% of the world's population, nearly 4.3 billion people, and includes the world's most populous countries, China and India. With a rising emphasis on promoting healthy lifestyles for children and a growing middle-class population, the demand for kids bicycles has witnessed significant traction in recent years. In countries such as China and India, where urbanization and changing lifestyles are prominent, there is a heightened awareness among parents about the importance of outdoor activities for children. This awareness has translated into an increased demand for kids bicycles as a means to encourage physical activity and provide a mode of recreation.
Kids Bicycle Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 6.42 Billion |
| Market Size by 2030 | US$ 9.38 Billion |
| Global CAGR (2022 - 2030) | 4.8% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered | By Product Type
|
| Regions and Countries Covered | أمريكا الشمالية
|
| قادة السوق وملفات تعريف الشركة الرئيسية |
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تطورات الصناعة والفرص المستقبلية:
المبادرات المختلفة التي اتخذها اللاعبون الرئيسيون العاملون في سوق دراجات الأطفال مذكورة أدناه:
- في عام 2021، قدمت شركة Specialized Bicycle Components Inc. دراجة Jett، وهي دراجة أطفال قابلة للتعديل مصممة لتعزيز الركوب مدى الحياة. تتميز الدراجة بأنها متناسبة بشكل مثالي وقابلة للرفع من قبل الأطفال، مما يجعلها مثالية للطرق والأحياء.
- في عام 2023، أطلقت شركة Paco Bike Co Ltd عددًا من الطرازات الجديدة، والتي تشمل دراجة طريق السباق مقاس 20 بوصة، وقرص Pro Road Bike مقاس 24 بوصة، وقرص Prorace CX مقاس 26 بوصة.
- في يوليو 2023، أعلنت ToysRus عن خطتها لإعادة تقديم مجموعتها الحصرية من دراجات الأطفال. تتخصص الشركة في ألعاب الأطفال من مختلف الأعمار، حيث توفر كل شيء بدءًا من الألعاب البسيطة وحتى الألعاب الكبيرة والمعقدة. يقومون بتخصيص الدراجات بالأبطال الخارقين وأميرات ديزني لجذب انتباه الأطفال وزيادة المبيعات.
المشهد التنافسي والشركات الرئيسية:
تعد شركة SCOTT Sports SA، وCyking Sports Group Inc، وGT Bicycles LLC، وMerida Industry Co Ltd، وBikeCo LLC، وKona Bicycle Co، وPaco Bike Co Ltd، وSpecialized Bicycle Components Inc، وTrek Bicycle Corp، وGiant Manufacturing Co Ltd من اللاعبين الرئيسيين في مجال تقرير سوق دراجات الاطفال يتبنى هؤلاء اللاعبون في السوق مبادرات تطوير استراتيجية للتوسع، مما يؤدي إلى زيادة نمو السوق.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global kids bicycle market are are SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, BikeCo LLC, Kona Bicycle Co, Paco Bike Co Ltd, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd.
Based on product type, manual segment mainly has the largest revenue share. The manual segment of the kids' bicycle market comprises traditional bicycles that rely on the physical effort of the rider to move them forward. These bicycles come in various sizes and designs, catering to different age groups and skill levels. Manual bicycles are fundamental for teaching children essential motor skills, balance, and coordination.
In an ever-evolving industry, companies leverage various strategies to gain a competitive edge, expand their market share, and resonate with their target audience. One prominent strategic initiative is mergers and acquisitions. Companies within the kids bicycle market often merge to consolidate resources, enhance product portfolios, and capitalize on synergies. These strategic moves contribute not only to the growth of individual companies but also to the overall dynamism and competitiveness of the market.
The e-commerce industry also provides a platform for targeted marketing strategies. Manufacturers can leverage data analytics to understand consumer preferences and tailor their marketing efforts accordingly. This personalized approach allows more effective communication with parents, addressing their needs and concerns about kids bicycles. As the e-commerce ecosystem continues to evolve, companies in the kids bicycle market can harness these opportunities to enhance their online presence, streamline distribution channels, and ultimately drive growth in a digital retail landscape.
Based on the distribution channel, specialty stores segment is hold a significant share in the market. Specialty stores offer expertise, personalized service, and specialized product knowledge for any particular product. Specialty stores focusing on bicycles typically have knowledgeable staff who can guide parents in choosing the right bicycle based on a child's age, size, and specific needs. The dedicated focus on bicycles in these stores ensures a more comprehensive selection of high-quality products, including accessories and safety gear.
Asia Pacific accounted for the largest share of the global kids bicycle market. Asia Pacific is home to 60% of the world's population, nearly 4.3 billion people, and includes the world's most populous countries, China and India. With a rising emphasis on promoting healthy lifestyles for children and a growing middle-class population, the demand for kids bicycles has witnessed significant traction in recent years. In countries such as China and India, where urbanization and changing lifestyles are prominent, there is a heightened awareness among parents about the importance of outdoor activities for children. This awareness has translated into an increased demand for kids bicycles as a means to encourage physical activity and provide a mode of recreation.
The List of Companies - Kids Bicycle Market
- SCOTT Sports SA
- Cycling Sports Group Inc
- GT Bicycles LLC
- Merida Industry Co Ltd
- BikeCo LLC
- Kona Bicycle Co
- Paco Bike Co Ltd
- Specialized Bicycle Components Inc
- Trek Bicycle Corp
- Giant Manufacturing Co Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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- Primary Research:
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- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
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- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
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- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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