SAS INSTITUTE INC., SAP SE, HAPPIEST MINDS, BLACKBOARD INC., SABA SOFTWARE, INC.-PROMINENT MARKET PARTICIPANTS IN EDUCATION AND LEARNING ANALYTICS MARKET
Learning analytics use social network analysis to assess student-to-student as well as student-to-teacher relationship and support interaction sessions for recognizing student performance. Growing need to develop competitive strategies to withstand the market and rising focus on personalized learning is anticipated to be the key trend for the learning analytics market. Also, the increase in the adoption of mobile devices such as laptops, smartphones, and tablets is projected to offer prosperous opportunities to the market. On the other hand, lack of technical know-how to implement learning analytics along with lack of data storage infrastructure are expected to be a key restraint for the market. Several countries across the world are significantly investing in R&D for learning analytics. The US was recognized as one of the world leaders in the field of R&D and the application of learning analytics. For several years, learning analytics has been regulated at the national level. The implementation of learning analytics in primary as well as secondary schools passed through state legislation. Several of the key software vendors of learning analytics are based in the US. These include Civitas Learning, Ellucian Course Signals, and Blackboard Analytics. These players are extremely very active in their domestic market. Also, in Europe, the EU-funded project called the Community Exchange ran during 2014 to 2016, which brought learning analytics researchers from seven different European countries together for gathering information on the application of learning analytics, exchange of best practices as well as further work on the development of learning analytics. This resulted in the creation of the LACE Project, which gathered information on research on the theory and applications of learning analytics in educational institutions. Another EU-funded project, SHEILA, recently joined LACE. The SHIELA project is aimed to develop basic rules for universities across the region regarding the storage and utilization of digital student data.
The global education and learning analytics market has been segmented into five major regions: North America, Europe, APAC, MEA, and SAM. North America holds the dominant share in the education and learning analytics market. Policies in Europe are beneficial for the growth of varied businesses, which is one of the factors contributing to the development of the education and learning analytics marketin Europe. In 2019, Microsoft acquired DataSense, an integration platform as a service (IPaaS) product targeting education solution providers and U.S. school districts, from San Francisco company BrightBytes. The development team will join Microsoft’s global education division as part of the deal.
In 2020, SAP SE launched a new digital learning initiative offering innovative, interactive educational content to support students, professionals. This dynamic initiative openSAP is based on three educational pillars – massive open online courses (MOOCs), learning journeys for universities and the SAP Young Thinkers program – as part of SAP’s comprehensive learning and enablement program. All of the offerings are accessible through the openSAP platform.
The top five companies in the education and learning analytics market are SAS Institute Inc., SAP SE, Happiest Minds, Blackboard Inc., Saba Software, Inc.The above listing of key players is derived by considering multiple factors such as overall revenue, current education and learning analyticssolution portfolio, new product launches, market initiatives, investment in technology up gradation, mergers & acquisitions and other joint activities. There are various other notable players in the global education and learning analytics marketecosystem such as Watershed Systems, Inc., Microsoft Corporation, Ellucian Company L.P., Alteryx Inc., InetSoft Technology Corp.
Most of the market initiatives were observed in North America and APACregion, which have a high potential of education and learning analyticsmarket-related service providers. Few of the important market initiatives and product developments from the industry are mentioned below:
|
Year |
News |
Region |
|
2019 |
Blackboard Inc., released its Blackboard Data developer tier, giving eligible institutions direct access to information to help manage and differentiate their learning ecosystem. Blackboard worked with over 130 client developers at over 75 institutions through global engagement events to co-develop the first Blackboard Data platform release. The announcement was made at BbWorld 2019, Blackboard’s annual users conference that brings together educators, administrators and thought leaders, taking place July 23-25 in Austin, Texas. |
North America |
|
2017 |
Happiest Minds Technologies, a next generation digital transformation, infrastructure, security and product engineering services company, announced the acquisition of Cupola Technology – a specialized IoT services company with innovative solutions across the IoT lifecycle. This strategic acquisition is in line with Happiest Minds’ vision to expand upon its already thriving IoT business by bringing in complimentary frameworks, ready to use solutions and marquee customers. |
APAC |
|
2019 |
Microsoft Corporation rolled out its K12 Education Transformation Framework more widely to schools across India at the second edition of the Microsoft Education Days in Gurgaon, India. Microsoft Education Days 2019 brought together more than 700 school leaders, educators, students and Microsoft partners to deliberate on the future of learning. It featured sessions moderated by Microsoft leaders and Microsoft Innovative Educator (MIE) Experts on using technologies like AI, Teams, Minecraft and Flipgrid to collaborate and create unique learning experiences. Teachers and students from schools across India, also demonstrated the innovative ways in which they are digitally transforming education by bringing in AI, gamification, personalization and simplifying STEM (science, technology, engineering, mathematics) learning for students. |
North America |
|
2019 |
SAS Institute Inc. invested in the people behind the analytics, to help educate the new generation to change what’s possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS® Global Forum 2019 |
North America |
