Big data analytics is a vital component of businesses as it enables them to manage, process, and streamline massive datasets in real-time while improving the decision-making capabilities of these companies. Further, the primary goal of big data analytics solutions is to support enterprises to understand their customers and target population better, hence optimizing marketing campaigns. Furthermore, big data analytics is used by various businesses to examine huge amounts of data created by offline and online commerce. Moreover, with the emergence of cloud-based big data analytics, users can access data from anywhere. This helps several big data analytics service providers to increase their investment in cloud technology by having a competitive edge over other service provider.
IBM Corporation, Oracle Corporation, SAP SE, VMware, Inc., and Salesforce, Inc. in Big Data Analytics Market
Corporations are using bots to modernize and automate their work environments. Furthermore, virtual assistants such as Amazon Alexa, Apple Siri, and Google Assistant generate important data. Technological advancements have boosted the global rise of social media users in network access and smartphone technologies. Various data sources, such as YouTube videos, Snapchat, Instagram, Facebook, and WhatsApp chats, generate massive amounts of data. As a result of technological advancements in industries, smart applications, and social media platforms, the industrial revolution is predicted to create huge databases. Thus, the growing database across these industries is driving the growth of the big data analytics market.
The major stakeholders in the global big data analytics market ecosystem include solution /platform providers, system integrator and end user. Big data could be one of the most major technology disruptions in recent years in the corporate and academic ecosystems. Big data refers to vast amounts of data collected and made available online and in digital media ecosystems.
IBM Corporation, Oracle Corporation, SAP SE, VMware, Inc., and Salesforce, Inc. are some of the key market players operating in the big data analytics market. The listing of key players is derived by considering multiple factors such as overall revenue, current big data analytics product portfolio, geographical reach, new product launches, market initiatives, and investment in technology up-gradation, partnerships, and other market-related activities. In addition to these players, there are several other important players operating in the big data analytics ecosystems which were studies analyzed during the course of this market research study, such as Amazon Web Services, FICO, Microsoft Corporation, Hewlett Packard Enterprise Development LP (HPE), SAS Institute Inc., TIBCO Software Inc., and Teradata. Most of the market initiatives were observed in, the North American region, which has a high potential for market-related products, solutions, and services. A Few of the important market initiatives from the industry are mentioned below:
| Year | Development | Region |
| 2021 | Amazon Web Services Inc. has announced the public availability of Amazon HealthLake, letting enterprises input, store, query, and analyse health data at scale. | North America |
| 2021 | Oracle Big Data Service (BDS), Oracle’s fully managed Hadoop service, has received a substantial update from Oracle Cloud Infrastructure (OCI). The updated BDS version takes advantage of Oracle’s Apache Hadoop Distribution (ODH). This version of BDS is designed from the bottom up to be cloud-scale. It is natively integrated with OCI, making it easier than ever for its clients to lift and shift or create entirely new analytics solutions on Hadoop’s capabilities, including HIVE, Spark, and Hbase. | North America |
