USE OF GOOD-QUALITY RAW MATERIALS WITH GROWING CLEAN LABEL TRENDIN FLUENCESTHE BISCUITS MARKET GLOBALLY
Biscuit is a small bread made from a mixture of flour, sugar or salt, butter or vegetable shortening, and baking powder as a leavening agent. There are a variety of biscuits available in the market, such as sweet biscuits, savory biscuits, digestive biscuits, and filled biscuits, among others. Digestive biscuits are a rich source of fiber and are preferred by the consumers who want to avoid consumption of sugar and fructose corn syrups. Biscuits comprise of many nutritional factors such as fats, fibers, and carbohydrates that are essential to human health. The high nutritional value of biscuits makes them a highly preferred breakfast meal consumed globally.
The selection of a prime quality of raw materials is a major aspect of standardized production, and multinational businesses need to invest in into acquire the clean label. To produce biscuits of desired variety and quality, companies are striving to select the best quality flour and essential raw material, which can be supplied continuously with the same superiority. As the biscuit products are not essential goods, attractive ingredients and health benefits or related feature can help the producers win attention on consumers. Companies are also focusing on the external appearance of the packaging, which is contributing to the sale of the product. Further, quality of the packaging of exported biscuit products and appropriateness of the product for the taste of people from different export countries also impact international businesses of biscuit manufacturers. Hence, companies are looking after using fine-quality raw materials in production as well as packaging for securing larger market share, which is boosting the biscuits market growth.
It is very important for the development of the sector that the manufacturers increase the market share by increasing their product quality. Moreover, leading companies such as Kellogg’s and Parle Products prioritize to work on product diversity and make adequate and stable studies for increasing their brand recognition. Complying with the international quality standards is particularly important for companies that export their products to multiple countries. There is a rising consumer demand for products containing non-genetically modified and natural ingredients owing to rising health awareness and safety concerns. In addition to improving lifestyles, the popularization of easy purchase at virtual supermarkets through online shopping, among other new methods of sale, is keeping the sector alive. Moreover, the biscuit producers have effortlessly storable products for e-trade; thus, the rising online retailers are driving force for biscuit manufacturers business. Further, television advertisement is one of the most prominent promotional strategies for marketing. Such marketing and selling strategies are fueling the market growth.
