RISING AWERNESS AMOUNG CONSUMERS ABOUT HEALTH BENEFITS OF GREEN IS ANTICIPATED TO BOOST MARKET GROWTH
Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand.
A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. Nutrients such as amino acids, vitamins, minerals, polysaccharides, and enzymes are said to be present in Aloe Vera green tea. Cinnamon green tea helps fight stomach and digestive disorders, and increases digestion by enhancing the ability of your body to properly break down food and efficiently absorb nutrients. Basil green tea is helpful in sharpening memory while reducing anxiety. Tulsi green tea is rich in phytonutrients and antioxidants that help protect body against free radicals. Also, jasmine tea is typically made from green tea leaves, and it offers similar potent health benefits as that of green tea.
The key players in the green tea market are experimenting with new, unique flavors, and aromas. As flavor, aroma options increase, consumers may turn to green tea products as a convenient way to benefit their health. The green tea manufacturers have extended their product lines over the past few years, and have heavily emphasized their marketing toward consumers across the world. Various flavors such as basil, jasmine, lemon, and tulsi are used in the production of green tea. Moreover, packaging plays a critical role in the rising demand for green tea products. The packaging is a key part of the marketing plan for the sale of the green tea. The product package is a selling point for many consumers as it delivers a sense of quality while reflecting the brand image. Furthermore, it plays a crucial role in retail sales, where the right packaging design can attract consumers and make the product stand out from the rest. Packaging helps attract maximum customers and generate higher profits. Therefore, innovative and convenient packaging of green tea products offer a huge market opportunity for key players operating in the market.
Currently, the RTD green tea beverage consumption is continuously growing with the rise in disposable income and increasing buying power of consumers. Millennials are looking forward to adopting high-end and super-premium products, which is helping in the growth of premium RTD green tea products. In addition, the trend is followed by other classes of population owing to higher growth economy, and product innovation has drawn their attention toward expensive products. The modern trends in premiumization and growing demand from consumers are also fostering the need for more innovative RTD green tea products, which further boost the market growth. Moreover, many new pre-mixers are introduced in the market that are produced from both premium quality spirits and mixers. The product innovation in different types of beverages, such as flavored green tea, together are fetching modernization in the RTD green tea industry.
