Amagi, BroadStream Solutions, Harmonic Inc, Belden Incorporated (Grass Valley), and Playbox Technology -PROMINENT MARKET PARTICIPANTS IN PLAYOUT SOLUTIONS MARKET
Playout solutions are implemented in broadcasting for the advanced transmission of TV channels or radio content. There are some structural changes in the media and broadcast industry that involve increasing customer behavior and technical advances. As a part of the television industry’s evolution, broadcasters are opting innovative technologies to respond rapidly to commercial opportunities. Industries demand innovative technologies for higher quality display and flexible content management based on metadata. The broadcast engineers and the playout technology providers are focused on improving the high standards of quality by building complex playout hardware based infrastructure. The virtual playout software solution is used owing to the advantages such as automatic playout, more responsive playout system, and secured system with enterprise-grade encryption. The playout software solutions are versatile and flexible enough to display any type of file format.
The playout solutions market operates in a highly fragmented and competitive marketplace. As leading companies in this market continue to broaden their addressable market, by expanding their current offerings and diversifying client base, all the prominent players face an increasing level of competition, both from start-ups as well as the leading established companies in the globe. Several companies in the value chain are acquiring other players in the market to maintain their position in the market and provide efficient services to its customers. Major companies of playout solutions providers are based in North America and mainly the US. However, the market is penetrating at a high growth rate in the APAC region.
The playout solution market is witnessing a lucrative growth owing to the increasing demand for personalized broadcast services across the world. Additionally, rising demand for cloud based playout solutions is also driving the market at the global level. But the complexity in its integration, and its understanding may hamper the growth of the market at the global level.
The key companies profiled in the playout solutions market include Amagi, Evertz, BroadStream Solutions, Harmonic Inc., Belden Incorporated (Grass Valley), Imagine Communications, Pebble Beach Systems, Pixel Power, Playbox Technology, and Florical Systems. Several other players are also functioning in the market worldwide, contributing significant revenue shares year on year.
Most of the market initiatives were observed in North America region, which has a high potential to develop into a lucrative market in the forecast period. Few of the important market initiatives and product developments from the industry are mentioned below:
|
Year |
News |
Country |
|
2019 |
Amagi, announced the launch of CLOUDPORT UHD playout platform on Amazon Web Services (AWS). Using the platform, broadcasters can now playout UHD content directly from AWS cloud, leveraging its scalability, reliability and security advantages. |
North America |
|
2019 |
Pixel Power announced that it would be adding uncompressed IP playout capability, based on the SMPTE ST 2110 family of standards, to its already well established StreamMaster playout technology. The development comes as a natural progression of incorporating new standards within its software defined technology platforms: StreamMaster Media Processing and Gallium Workflow Orchestration. |
North America |
|
2019 |
Playbox Technology unveiled the updated versions of its playout and channel branding products, including the AirBox Mega, TitleBox Mega, CaptureBox Mega and SafeBox Mega. The up-gradations is in line with the company’s commitment to delivering the most efficient and future-proof playout and branding solutions. |
North America |
|
2019 |
Evertz, partnered with CBS to bring to Dabl, the network’s new Digital Lifestyle Channel hosted in the public cloud using Evertz’s advanced Mediator-X and Overture Playout solutions. |
North America |
