AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc., Avery Dennison Corporation, and Giesecke + Devrient GmbH – PROMINENT MARKET PARTICIPANTS IN AUTHENTICATION AND BRAND PROTECTION MARKET
Over the years, the mounting scope for counterfeit and product forging has steered the demand for the authentication and brand protection solutions. Anti-counterfeiting, brand protection, and authentication demand is increasing, driven by the threats of increasingly sophisticated fake techniques. There is an increasing need for multiple solutions to achieve adequate levels of safety. Further, the increasing omnichannel retailing is providing an advantage to the overall authentication and brand protection market. It offers various benefits such as efficient product allocation, increased inventory management, as well as real-time inventory visibility. The growing urbanization is boosting the potential for the reach of several brands and the users can have enhanced access to the authentic brands.
AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc., Avery Dennison Corporation, and Giesecke + Devrient GmbH are some of the key market players operating in the global authentication and brand protection market. The listing of key players is derived by considering multiple factors such as overall revenue, current authentication and brand protection product portfolio, geographical reach, new product launches, market initiatives, investment in technology upgradation, mergers & acquisitions and other market related activities. There are various other notable players in the global authentication and brand protection market ecosystem such as Eastman Kodak Company, De La Rue PLC, Centro Grafico dg S.p.A., 3M, and Arjo Solutions, are profiled in this report. In 2020, Avery Dennison unveiled about its investment plan in new factory at Brazil which is expected to be involved in manufacturing a range of Radio Frequency Identification (RFID) inlay designs. Further, this investment also represents an important step for industry 4.0 growth throughout South America, with technology’s ability to increase inventory accuracy, increase visibility, and improve supply chain agility across all channels, besides allowing greater customer interaction and engagement.
Most of the market initiatives were observed in North American and European region, which have a high potential of authentication and brand protection market-related solutions and services. Few of the important market initiatives and product developments from the industry are mentioned below:
|
Year |
News |
Country |
|
2020 |
Authentic Vision extended partnership with HDMI Licensing Administrator, Inc. (HDMI LA) new cable certification program covering the new Ultra-High-Speed HDMI Cables. Under this partnership, HDMI LA is expected to expand the usage of Authentic Vision’s authentication technology for consumers to identify certified HDMI cables with a quick and simple scan of the certification label utilizing the HDMI authentication app. |
North America |
|
2019 |
KushCo Holdings entered into an exclusive distribution agreement with De La Rue. As a part of the agreement, KushCo will offer standard and custom branded anti-counterfeit security labels to the growing cannabis and CBD industries. |
Europe |
|
2019 |
AlpVision released the Version 2.0 of the Brand Monitoring System (BMS), online platform that permits brands to monitor and control the brand protection activities. This new version features many new functionalities, such as geofencing, management of applications bundles ad organizations, enhanced statistics and reporting, and much more. |
Europe |
|
2018 |
Applied DNA Sciences entered into a License and Cooperation Agreement and an associated Supply Agreement with Colorcon, Inc. under this agreement, Colorcon, Inc. aimed to use Applied DNA Sciences’ molecular tags in it product offerings and access other associated authentication technologies. |
North America |
