AT&T INC., MOTOROLA SOLUTIONS INC., BCE INC., SPRINT CORPORATION, TELSTRA CORPORATION LIMITED – PROMINENT MARKET PARTICIPANTS IN PUSH TO TALK MARKET
The growing technological advancements and additional features in push to talk devices are driving the growth of these device among various industries. The continuously evolving communication needs of commercial, industrial, and government sectors are pushing market players to bring innovative products to the market. Some of the common improvements in the push to talk devices include effective noise elimination, temperature resistance, extended cellular & GPS coverage, and compatibility with multiple networks among many others. In comparison to the traditional land mobile radio devices, the demand for advanced cellular network-based push to devices is increasing at a fast pace among industries. The advantages offered by mobile & Wi-Fi network-based devices such as broad communication range, enhanced security, and number of speakers are further expected to complement the growth of these devices. Considering all these facts, the market for push to talk hardware devices is likely to witness a steady growth over the forecast period. In addition, the benefits offered by push to talk software such as easy set-up, efficient communication, and low maintenance & installation cost are anticipated to further drive the adoption among industries such as government, defense, construction, manufacturing and others.
The global market for push to talk has been segmented into five major regions— North America, Europe, Asia-Pacific, MEA, and SAM. In 2019, North America led the global push to talk market revenue share, followed by Europe and Asia Pacific regions, respectively. The push to talk market in North America region is antiquated to offer ample revenue opportunities to players, attributed to the existence of widespread communication technologies as well as the world’s leading telecom service providers and PoC solution providers, including AT&T, Motorola Solutions, and Verizon Wireless, among others. With the growing usage of mobile devices, the need of PoC has also increased. Also, PoC has observed stable growth in the region owing to the availability of 4G LTE networks. The increasing incidences such as natural disasters, criminal activities, as well as cross-border terrorism are some of the crucial factors bolstering the necessity for public safety, which in turn increasing the demand for PTT solutions and services in the region.
Furthermore, with the rapid adoption of LTE network in the mobile communication, LTE is replacing land mobile radio as communication network. The traditional land mobile radio network was limited to certain area. However, with the evolution of LTE network, it is possible to communicate in wider area efficiently. Vendors have huge opportunity to tap the demand for LTE based push to talk devices. Several new developments in industries are changing the dynamics of push to talk by making it even more useful. With the emergence of 4G and 5G network, the adoption of industry standard push to talk has significantly increased. Push to talk is emerging as a high-performance application with the wide availability of 4G and 5G network. Vendors are highly focused to fulfill the demand of push to talk devices supporting 4G/5G network.
The top five companies in the push to talk market are AT&T Inc., Motorola Solutions Inc., BCE Inc., Sprint Corporation, Telstra Corporation Limited. The above listing of key players is derived by considering multiple factors such as overall revenue, current solution portfolio, new product launches, market initiatives, investment in technology up gradation, mergers & acquisitions and other joint activities. There are various other notable players in the global push to talk market such as Qualcomm Incorporated, Verizon Communications Inc., Zebra Technologies Corporation, Tait Communications, Iridium Communications Inc.
Most of the market initiatives were observed in North America and APAC region, which have a high potential of push to talk market related service providers. Few of the important market initiatives and product developments from the industry are mentioned below:
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Year |
News |
Country |
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2020 |
Motorola Solutions collaborated with SRF, one of the largest telecommunications operators in France. Under this collaboration, Motorola Solutions is focused on offering third generation partnership project (3GPP) mission critical push-to-talk (MCPTT) solutions to SRF. |
North America |
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2019 |
Telstra unveiled its plan to launch Limited 5G Service in Australia. The company has started developing 5G coverage in 10 cities and further plans for expanding the network almost five-fold in total coverage area to nearly 35 cities during the next few months. Telstra’s 5G service is expected to initially be obtainable as a free trial, but when that trial period finishes the operator plans to charge an extra $15 per month for 5G connectivity. |
APAC |
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2019 |
Tait Communications expanded TP9000 portfolio with new DMR, P25 radios. Both radios have a color screen, meet IP68 hardening standards and support Wi-Fi and Bluetooth connectivity. Further, these devices are expected to be able to use Wi-Fi for voice over IP and able to initiate a PTT call through Wi-Fi. Tait Communications expanded TP9000 portfolio with new DMR, P25 radios. Both radios have a color screen, meet IP68 hardening standards and support Wi-Fi and Bluetooth connectivity. Further, these devices are expected to be able to use Wi-Fi for voice over IP and able to initiate a PTT call through Wi-Fi. |
APAC |
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2018 |
AT&T introduced new functionalities of the 3rd Generation Partnership Project (3GPP) for Mission Critical Push to Talk (MCPTT). These functionalities are expected to permit the next-level instant communication through large groups and enhance 2-way radio communications and interoperability for interoperable, modern broadband communications. |
North America |
