Consumer video feedback software offers enterprises the ability to capture, analyze, and share video responses received from consumers. This software supports businesses in efficiently conducting market research or seeking feedback from their consumers to gather deep insights from all types of video feedback that text-based feedback can provide. This software helps the researchers, advertisers, marketing teams, and product managers to gather qualitative, actionable data to make insightful business decisions regarding marketing campaigns, product design, brand strategy, customer experience (CX), and in-store innovation.
USERTESTING, MEDALLIA INC., FOCUSVISION, TYPEFORM, AND DSCOUT, INC. – PROMINENT MARKET PARTICIPANTS IN CONSUMER VIDEO FEEDBACK SOFTWARE MARKET
With the constant increase in enterprises acknowledging the influence that video can have on customer and employee experience programs, the adoption of consumer video feedback software is also increasing. The consumer video feedback software offers easy access to the tools required to capture and record the consumer’s thoughts, opinions, and feelings, which helps the organizations understand their customers’ requirements efficiently. Furthermore, the integration of artificial intelligence (AI) technologies such as machine learning, supports businesses to frequently derive the data sets that inspire action and drive impact. The video feedback offers the enterprises an opportunity to hear the authentic voice of their customers genuinely and permits them to make better business decisions quickly.
UserTesting, Medallia Inc., FocusVision, Typeform (VideoAsk), and dscout, Inc. are some of the key market players operating in the global environmental consulting services market. The listing of key players is derived by considering multiple factors such as overall revenue, current environmental consulting services product portfolio, geographical reach, new product launches, market initiatives, investment in technology upgradation, partnerships, and other market related activities. In addition to these players, there are several other important players operating in the environmental consulting services ecosystems which were studies analyzed during the course of this market research study, such as Qualtrics, Voxpopme Ltd., Product Peel, Inc., Phonic Inc., and Discuss.io. Further in 2021, Qualtrics and Genesys form new partnership to help companies deliver world-class customer service experiences.
Most of the market initiatives were observed in North American region, which have a high potential of market-related products, solutions, and services. Few of the important market initiatives from the industry are mentioned below:
| Year | News | Country |
| 2021 | UserTesting has announced the release of their January 2021 product, which features new test types for both online and mobile experiences, as well as interactive visualization via click maps. | North America |
| 2020 | Medallia Inc. had launched the Medallia insights suite, which is a powerful combination of modern tools for insight leaders across agencies. The insight suite support growing video communication and crowdsourcing adoption to drive growth and revenue at pace. | North America |
