Dried honey is basically dehydrated honey primarily utilized as a sugar alternative. It is a healthier option, mainly for baked goods. It is further known as a honey powder or honey crystal. The global dried honey product market is anticipated to grow at a significant growth rate, attributed to the steady growth of the food and beverages industry and personal care & cosmetic industry worldwide over the forecast period. Factors such as increasing use in the bakery and confectionary industry, cosmetics and soap industry, development of value-added products from honey, usage in medicine like products, food ingredients, and its growing use as a food are driving the growth of the global dried honey market.
Increasing Consumer Inclination Towards Wellness and Organic Products is Expected to Boost Market Growth
Consumers are highly concerned about the food they consume. They are paying more attention to the product labels and the ingredients used in processed food products. Organic food products are becoming increasingly popular, owing to their perceived health benefits. Ingredients in organic products come from organically certified farms that follow strict farming practices. Organic products are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs) that increase their appeal among consumers, who are ready to pay high prices for them. The rising popularity of organic and all-natural products opens profitable growth opportunities for natural sweeteners, such as dried honey. Manufacturers offer organic dried honey produced using pollen from organically grown plants, and the bees are not treated with chemical miticides. Furthermore, clean-label food products are gaining huge traction among consumers. These products contain 100% natural and simple ingredients. Thus, the growing preference for organic and all-natural food products is expected to provide lucrative opportunities for the dried honey market in the coming years.
A few players operating in the Dried Honey market are Best Ground International; ASR GROUP; Hoosier Hill Farm; Associated British Foods plc; Norevo; Specialty Products and Technology, Inc.; Spice Alliance, LCC; SWEET HARVEST FOODS; ADM among few others.
