Avis Budget Group, Inc, Europcar Mobility Group S.A., Sixt SE, The Hertz Corporation, and Enterprise Holding are some of the key market players operating in the Netherlands car rental service market. The listing of key players is derived by considering multiple factors such as overall revenue, current car rental service portfolio, geographical reach, new service launches, market initiatives, and investment in technology up gradation, partnerships, and other market related activities. In addition to these players, there are several other important players operating in the car rental service market which were analyzed during the course of this market research study, such as AB Car Rental Bonaire, Green Motion International, ALD Automotive, Arval BNP Paribas Group and Athlon Car Lease International B.V. among others.
Avis Budget Group, Inc, Europcar Mobility Group S.A., Sixt SE, The Hertz Corporation, and Enterprise Holding – PROMINENT MARKET PARTICIPANTS IN CAR RENTAL SERVICE MARKET
The market for car rental services is segmented into rental location, car category, customer type, and geography. On the basis of Rental Locations, the market is bifurcated into Non-Airport, and On Airport & Train Station. Based on Car Category, the Car Rental Services market is divided into Mini & Economy, Compact & Intermediate, Standard, Full Size, Premium, Luxury, and Special. Based on customer type, the market is segmented into B2B, and B2C. In 2020, B2B segment held the largest share.
The COVID-19 crisis is affecting the industries worldwide, and the Netherlands economy witnessed severe impact in 2020 and 2021. The pandemic has disturbed car rental service businesses across the region. Tourism, and working space are not operating at their full capacities, resulting in lesser demand. Also, the inter-city lockdowns, business shutdowns, and travel bans further aggravate economic problems in Netherland country. Hence, the decline in economic condition in the region and impact of COVID-19 on the progress of various industries restrained the growth of the car rental service market in Netherlands in 2020.
Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News |
| 2022 | Arval BNP Parihas and Ridecell, a global fleet automation and mobility solutions provider, signed a strategic partnership with the shared objective of accelerating the development of end-to-end mobility solutions. This move is expected to help cover various mobility needs of Arval corporate customers across Europe. |
| 2021 | Hertz Global Holdings placed an order for 100,000 Tesla 3 electric cars in its aim to electrify its rental-car fleet. The electrification plan, which is set to include almost all of Hertz’s half-million cars and trucks worldwide, is the company’s first large initiative since recovering from bankruptcy in June. |
