Gummy supplements have become increasingly popular among adults and kids owing to their easy consumption and availability of a wide range of flavours. Gummy supplements are the most rapidly accepted format of dietary supplements. There are various types of gummy supplements available that target different health concerns. This includes gummies that promote hair growth, reduce acne, increase immunity, improves sleep, boost energy levels, enhance brain functioning, among others. Moreover, the manufacturers are also offering plant-based, organic, GMO-free, and allergen free gummies to attract a large number of consumers.
Surge in Demand for Plant-based Supplements and Increasing Influence of social media are Likely to Drive the Growth of Gummy Supplements Market
Gummy supplements are generally made from gelatin. Gelatin is a protein obtained by boiling bones, ligaments, tendons, and/or skin with water. It is usually sourced from pigs or cows. Additionally, the raw material for gelatin is sourced from waste products in the food processing industry. There are general concerns regarding the safety of gelatin as it is derived from animal sources. The vegan and vegetarian population have reservations about consuming gummy supplements made from gelatin. As the vegan lifestyle is becoming more and more popular, the demand for plant-based supplements is also growing. Therefore, the demand for plant-based gummy supplements is increasing which is likely to drive the overall gummy supplements market growth
Further, rising influence of social media and celebrity endorsements is also likely to boost the gummy supplements market. Over the past few years, the number of social media players has increased dramatically, owing to the rising penetration of the internet and smartphones. People are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. For instance, in November 2020, Power Gummies launched its digital campaign #GummyUpShapeUpDressUp to introduce its unisex wellness gummy vitamins for individuals who aspire to lead a healthy and fit lifestyle. Such promotional initiatives are also expected to drive the growth of gummy supplements market.
A few players operating in the gummy supplements market include Bayer AG; Church & Dwight, Inc.; Pharmavite LLC; Herbaland Naturals Inc.; Jarrow Formula, Inc.; Life Science Nutritionals; Nature’s Bounty; Nature’s Way Products LLC; The Clorox Company; and Zanon Vitamec; among others.
