The developments in the vision care market have been characterized as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as launches, expansion, enhancement as well as relocation. Inorganic growth strategies witnessed in the market were mergers & acquisitions, partnership, collaborations, alliance, and agreement & joint ventures. These activities have paved way for expansion of business and customer base of market players.
Alcon Inc and Essilorluxottica SA -Notable Market Players in Vision Care Market
Market leaders operating in the market have undertaken various organic growth strategies in the vision care market. The vision care market majorly consists of the players Alcon Inc, Bausch Health Companies Inc, Carl Zeiss AG, Cooper Companies Inc, Essilorluxottica SA, Johnson And Johnson Services Inc., Hoya Corporation, Rodenstock Gmbh, Menicon Co. Ltd, Rayner Intraocular Lenses Limited. The companies have been implementing various strategies that have helped the growth of the company and in turn have brought about various changes in the market. The companies have utilized organic strategies such as launches, expansion, and product approvals. Moreover, the companies have utilized inorganic strategies including mergers & acquisitions, partnership, and collaborations.
Below is the list of the growth strategies done by the players operating in the vision care market:
| Year | News |
| March-2022 | Alcon launched the Clareon family of intraocular lenses (IOLs) in the U.S. Utilizing Alcon’s most advanced IOL material, Clareon can deliver consistent visual outcomes and exceptional clarity that lasts. |
| January -2022 | Alcon launched the DAILIES TOTAL1 for Astigmatism, the first and only Water Gradient contact lens for patients with astigmatism. The lenses will be available in the U.S. beginning in March. |
| June -2022 | CooperVision has acquired EnsEyes, the leading supplier of orthokeratology (ortho-k) and scleral contact lenses in Europe’s Nordic region. The company will operate within the Cooper Vision Specialty EyeCare group. |
| February-2021 | Johnson & Johnson Vision Inc.received CE Mark for its multifocal contact lens, Acuvue Oasys multifocal with pupil-optimized design for Europe. it will be used for patients with presbyopia. |
